bauma Trade Fair 4.0 for marketing and sales: Set the pace in your own industry segment for construction machines and mining machines with smart 3D demos

Did you know? According to research by Tradedoubler, on average in Europe, potential customers take 8 days, 19 hours and 30 minutes to make a purchase decision. On average, they visit “only” 1.59 websites with 25.44 clicks. The purchasing decision process depends on the respective industry. For things in everyday life such as: B. a toothbrush, one would not necessarily speak of a possible “customer journey” or customer journey. The situation is different for products that require explanation and capital goods with high value.

If you compare the number of 1.59 websites visited on average with the time spent on more than 8 days, then that's not a lot. However, online visibility plays a very important role in the pre-purchase and information phase (awareness). Anyone who is not found here is already at an insurmountable disadvantage compared to the competition. Therefore, more than ever, digital marketing is a fundamental building block in the customer journey.

However, the numbers also make it clear that the effect of online visibility rapidly becomes less important as the customer journey progresses. In the second phase of the customer journey (consideration), targeted information is still included, but other elements for the customer's decision-making are now quickly becoming much more important.

In the area of ​​products or capital goods that require explanation, such project transactions are also relationship transactions, which are very much about trust, references and convictions. You also want to get to know the people and the philosophy behind the respective products and machines better in order to make the right decision.

While Google searches are one of the most important tools for making a purchase decision in the pre-purchase phase, personal contact during on-site customer discussions or a visit to a trade fair play the next most important role in the decision-making process.

Extended reality in mechanical engineering: VR simulator for construction machines & excavators with virtual reality - Image: Xpert.Digital

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But a trade fair or a customer visit is the next challenge. Compared to before, the nature of the trade fair has changed. In the past, a trade fair was the central point of contact for new products and for obtaining information. With the Internet today, potential customers come to the trade fair stand well informed (see above, average visit to 1.59 websites with 25.44 clicks).

Trade fairs have to perform differently these days. Trade fair appearances can no longer convince people with brochures or other information material that potential customers do not already know about the Internet. On the other hand, the exhibition of products and machines is limited due to the limited exhibition space. You have to make major compromises in the selection of exhibition equipment in order to reach a large number of customers. This means that not every possible customer can be optimally supported and convinced in this purchase decision process. There is then a great risk of losing this one important customer at the trade fair to a competitor who can present exactly the exhibit that the customer is looking for.

Digital twins with Pocket Booth – Image: Vuframe

But there is another way: with digital twins, smart 3D demos that can be used safely, quickly, flexibly and anywhere. Even outside of the trade fair and customer meetings, which potential customers can view on their own at any time if necessary.

Pocket Booth is a trade fair 4.0 solution that is part of the ongoing digitalization process in every marketing mix.

With Pocket Booth, products, machines and complex systems can be displayed quickly and flexibly in detail and to scale in 3D, even in virtual original size, anywhere. Both via touch tables and with smartphones or tablets.

Not only do you increase your reach, but you also increase your chance of convincing potential customers. With Pocket Booth you not only improve your sales quality, with Pocket Booth you become a pacesetter in your industry segment.

In addition, it is easy to use. Programming knowledge is not necessary. This gives you greater planning security. Pocket Booth knows no downtime and is operational around the clock. Due to the wide range of possible uses, you can replace old forms of presentation in marketing and sales with Pocket Booth and thus sustainably reduce your costs.

Is this interesting for you? You'll find more about it here:

• Pocket Booth – your trade fair appearance from your pocket

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• All-in-One Hannover Messe Live: Vuframe shows highly professional 3D visualizations for developers and trade fair tools for sales and marketing

The Vuframe solution clearly shows that it doesn't always have to be big. On the contrary, a special user experience does not have to trump size. Rather, it stands out from the crowd in the turbulent trade fair environment by making all information available at a glance in the form of texts, simulations, videos and interactive 3D/CAD product models; even long after the actual mass has long since ended.

The technologies developed by Regensburg-based Vuframe GmbH represent the future of digital product presentations in 3D. They take customer conversations to a completely new level by providing interested parties with a user experience that is as varied as it is informative - and all of this at a manageable cost, at any time and anywhere.

Bauma is the world's most important trade fair for the construction machinery and mining machinery industry and the largest trade fair in the world in terms of area.

Together with Vuframe, bauma is taking the next step into the digital world: “With Pocket Booth, the most comprehensive and well-thought-out digitalization of trade fair appearances to date has been achieved.”

Trade Fair 4.0: Partnership between bauma and Pocket Booth – Image: www.pocketbooth.io

Pocket Booth is a plug & play solution that expands your trade fair presence. In addition, the trade fair stand from your pocket offers further flexible application options outside of the trade fair world. Be it at a personal customer meeting with your sales department, at your own in-house exhibitions or at various events.

With smart and secure 3D demos, you not only increase the attention and reach of potential customers, but also strengthen the effectiveness of marketing and sales. Pocket Booth replaces time-consuming, expensive and tedious product visualization and photography. This increases your speed on the market and ahead of the competition while reducing costs at the same time.

In a simple yet exciting way, you can invite your customers into a fascinating world of complex systems, products and machines and thus inspire them with the simplicity of the interactive 3D views.

More about it here:

• The smart solution: Pocket Booth together with bauma