bauma Trade Fair 4.0 for marketing and sales: Set the pace in your own industry segment for construction machines and mining machines with smart 3D demos

Did you know? According to a study by Tradedoubler, potential customers in Europe spend an average of 8 days, 19 hours, and 30 minutes making a purchase decision. During this time, they visit an average of "only" 1.59 websites with 25.44 clicks. The purchase decision process varies depending on the industry. For everyday items like a toothbrush, one wouldn't necessarily speak of a "customer journey." The situation is different for products requiring explanation and high-value capital goods.

When you compare the average number of 1.59 visited websites with the time investment of more than 8 days, it doesn't seem like much. However, online visibility plays a crucial role in the pre-purchase and information-gathering phase (awareness). Those who aren't found at this stage already face insurmountable disadvantages compared to their competitors. Therefore, digital marketing is more fundamental than ever in the customer journey.

The figures also illustrate that the impact of online visibility rapidly diminishes in importance as the customer journey progresses. While relevant information remains important in the second phase of the customer journey (Consideration), other elements influencing the customer's decision-making process quickly become significantly more significant.

In the area of ​​complex products or capital goods, such project-based business is also relationship-based, where trust, references, and convictions play a crucial role. It's essential to get to know the people and the philosophy behind the respective products and machines better in order to make the right decision.

While Google search is one of the most important tools for making a purchase decision in the pre-purchase phase, personal contact during on-site customer meetings or visits to trade fairs play the next most important role in the decision-making process.

Extended reality in mechanical engineering: VR simulator for construction machines & excavators with virtual reality - Image: Xpert.Digital

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However, a trade fair or a customer visit presents the next challenge. Compared to the past, the nature of trade fairs has changed. Previously, a trade fair was the central point of contact for new products and information gathering. With the internet, potential customers now arrive at the exhibition stand already well-informed (see above, average visits from 1.59 websites with 25.44 clicks).

Trade fairs today need to perform differently. Brochures and other informational materials are no longer enough to convince potential customers that they don't already know online. On the other hand, the limited exhibition space restricts the range of products and machinery that can be displayed. Significant compromises must be made in the selection of exhibits to reach a broad customer base. This means that not every potential customer can be optimally served and persuaded during the purchasing decision process. The risk is then high that this one crucial customer might be lost at the fair to a competitor who can present precisely the exhibit the customer is looking for.

Digital twins with Pocket Booth – Image: Vuframe

But there is another way: with digital twins, smart 3D demos that can be used safely, quickly, flexibly and anywhere. Even outside of the trade fair and customer meetings, which potential customers can view on their own at any time if necessary.

Pocket Booth is a trade fair 4.0 solution that is part of the ongoing digitalization process in every marketing mix.

With Pocket Booth, products, machines and complex systems can be displayed quickly and flexibly in detail and to scale in 3D, even in virtual original size, anywhere. Both via touch tables and with smartphones or tablets.

Not only do you increase your reach, but you also increase your chance of convincing potential customers. With Pocket Booth you not only improve your sales quality, with Pocket Booth you become a pacesetter in your industry segment.

In addition, it is easy to use. Programming knowledge is not necessary. This gives you greater planning security. Pocket Booth knows no downtime and is operational around the clock. Due to the wide range of possible uses, you can replace old forms of presentation in marketing and sales with Pocket Booth and thus sustainably reduce your costs.

Is this interesting for you? You'll find more about it here:

• Pocket Booth – your trade fair appearance from your pocket

Suitable for:

• All-in-One Hannover Messe Live: Vuframe shows highly professional 3D visualizations for developers and trade fair tools for sales and marketing

The Vuframe solution clearly shows that it doesn't always have to be big. On the contrary, a special user experience does not have to trump size. Rather, it stands out from the crowd in the turbulent trade fair environment by making all information available at a glance in the form of texts, simulations, videos and interactive 3D/CAD product models; even long after the actual mass has long since ended.

The technologies developed by Regensburg-based Vuframe GmbH represent the future of digital product presentations in 3D. They take customer conversations to a completely new level by providing interested parties with a user experience that is as varied as it is informative - and all of this at a manageable cost, at any time and anywhere.

Bauma is the world's most important trade fair for the construction machinery and mining machinery industry and the largest trade fair in the world in terms of area.

Together with Vuframe, bauma is taking the next step into the digital world: “With Pocket Booth, the most comprehensive and well-thought-out digitalization of trade fair appearances to date has been achieved.”

Trade Fair 4.0: Partnership between bauma and Pocket Booth – Image: www.pocketbooth.io

Pocket Booth is a plug-and-play solution that enhances your trade fair presence. Furthermore, this pocket-sized exhibition stand offers additional flexible applications beyond the trade fair environment. Whether for personal customer meetings with your sales team, at your own in-house exhibitions, or at various events.

With smart and secure 3D demos, you not only increase the attention and reach of potential customers, but also strengthen the effectiveness of marketing and sales. Pocket Booth replaces time-consuming, expensive and tedious product visualization and photography. This increases your speed on the market and ahead of the competition while reducing costs at the same time.

In a simple yet exciting way, you can invite your customers into a fascinating world of complex systems, products and machines and thus inspire them with the simplicity of the interactive 3D views.

More about it here:

• The smart solution: Pocket Booth together with bauma