No data security: Virtual Showrooms & Co. – What most people have forgotten and what you can do about it

Data security means protecting digital data. This hasn't just been a big issue since yesterday, especially in Europe.

While data protection is currently the focus and plays an important role primarily for marketing and sales, data security has so far been more of a task for IT.

In the future, sales and marketing will also have to increasingly concern themselves with the issue of data security, especially when it comes to the 3D models of their products.

Because data protection is about the handling of personal data, data security is about the general protection of data, regardless of whether personal data is affected or not.

• Data protection: To what extent customer-related data may be used and processed.
• Data security: Protection of customer data, company data or product data.

The product data also includes the 3D models, which have been used online and offline and over the Internet for a long time. The risk of competition gaining access to this data and thus internal company know-how is greatest here.

Once the 3D models of the products have been approved within the company, there is no turning back. Marketing and sales don't know any better and so inexperiencedly make highly sensitive company and product data available over the Internet, without any further thought about the issue of data security. It is approved by the company.

The much touted data security for cloud applications via cloud platforms is also deceptive. If data is released for marketing and sales to reach new potential customers, even the best security concept is of no use.

Survey: Security concepts for cloud application scenarios – Image: Xpert.Digital

In a survey, 77 percent of cloud users stated that their company has specific security concepts (defined security requirements and measures) for individual cloud use cases.

This question was asked in the survey as follows: “Does your company have specific security concepts for your individual cloud application scenarios, in which security requirements and security measures are defined for the respective use case?”

Does your company have specific security concepts for your individual cloud application scenarios?

Yes: 77%

No: 20%

Don't know / No information: 4%

More and more companies are using 3D models for impressive digital marketing and sales. The question that should be asked sooner or later: How do you ensure that highly sensitive product data does not reach third parties?

In a webinar from Vuframe, the terms that are often incorrectly used as a synonym for data security are clarified and at the same time show which criteria you must pay attention to in order to protect your data.

Click here for the WEBINAR “Data security in digital sales”

What to expect in this webinar:

• Possible uses of 3D models in digital sales
• Live demo: Visualization of a CAD model in 3D
• Ensuring data security through the Vuframe platform
• Best practice examples

Moderator: Andreas Zeitler, founder and managing director of Vuframe GmbH

Data security in digital sales – Image: Vuframe