Xpert performance comparison for business development 📊 awareness 🌐 SEO 🔍 and geo 🌍 🌍

Published on: July 18, 2025 / update from: July 18, 2025 – Author: Konrad Wolfenstein

Xpert performance comparison

Take 5 minutes and analyze the value of Xpert.digital's services compared to agency services and other options. You will quickly recognize the potential and unbeatably fair pricing, which is particularly interesting for companies that want to establish themselves in Germany and/or Europe.

Performance	Goal	particularities	Content Creation	Content publishing	SEO	Geo
Agency service	Awareness	Article size for comparison: 500 words Must use external services for reach Offer limited to individual publications – low capacities and reach	500 € per article ^*1	500 € per article ^*1	No	No
Xpert.Digital	Business development, awareness, visibility, brand ambassador, industrial influencer	Article size for comparison: 800 to 8,000 words Own range via Xpert portal & industrial hub Thought Leadership through 20 articles/month – constant new, current information, topics & storytelling Optional: Sales & Commercial Representative Function Industry focus: mechanical engineering, logistics, intralogistics, digitization, AI, renewable energies Monthly flat rate: € 6,000 (instead of € 20,000 – 40,000 in agency comparison)	Including in flat rate	Including in flat rate	Yes	Yes

^*1 The lowest industry average

Awareness cannot be set up with one or two items per month

Contributions with a focus on awareness are also far above the lower industry value of € 500 for the creation (500 words) and another 500 € for publication. In fact, the costs for the creation of such articles usually range between € 2,000 and € 4,000 per contribution – plus at least (!) € 2,000 for the one -time (!) Publication in a specialist magazine.

The question of the added value of these measures must answer your marketing

As a rule, the business development sees no real benefit – especially since SEO or newer approaches such as Geo (specific term for AI overviews) hardly come into its own.

Agency services are mostly limited to awareness and isolated publications

They always remain limited due to limited budget requirements as well as lack of possibilities and resources.

In the B2C area and for branding measures, this procedure can make sense if it is part of a comprehensive marketing mix. For B2B, industry, mechanical engineering and development, this strategy is rarely effective or targeted.

Xpert.digital follows a different approach

Business development, awareness and visibility is uniquely combined via your own portal and the industrial hub – about 20 thematically suitable articles per month. Thought Leadership is continuously created by new and current content, storytelling and relevant topics- – thus creates the necessary authority in order to score sustainably both in SEO and Geo-Umfeld.

If 20 items are created by Xpert.Digita every month to increase visibility and awareness, the value amounts to around € 20,000 per month – starting from the agency service, above from the Xpert performance comparison (500 words for € 500 and € 500 for publication).

For comparison: Classic agency services would quickly increase to twice and more with a comparable scope – i.e. € 40,000 to over € 90,000 per month.

Here is the decisive advantage of xpert.digital

The entire service is provided on average for a monthly flat rate of € 6,000 – and on request, Xpert.digital also takes on the role as contact person, sales partner or sales representative. This model is particularly suitable for mechanical engineering, logistics, intralogistics, digitization, AI and renewable energies.

Our solution portfolio is not explicitly geared towards B2C – even if we offer comprehensive expertise in the areas of digitization, AI, SEO and Geo.

Avareness vs. Visibility

Expression	definition	Goals & measures	Example
Awareness	Active awareness and recognition in the target group; Positive image and reputation care	Construction and maintenance of a good reputation Increasing awareness in relevant target groups Placement of topics in the media (press work, storytelling) Crisis communication & reputation management Strengthening the brand identity internally and outside Long -term trust formation between the organization and the public	When people say later: "Oh yes, that's the brand with ...", awareness was built up.
visibility	Perceived in the media, search engines, AI search, social media- – appear"	Placement of content that can be found in the first place Availability in search results (SEO) & AI sources (GEO as a specific term for AI overviews) Visibility can be increased “at short notice” by simple measures (e.g. advertising poster, social ads)	An advertising poster on a busy road increases visibility.

Independent analysis: Awareness cannot be set up with one or two items per month

The statement on the frequency of content marketing activities for building brand awareness is generally correct . Awareness structure is a long-term process that requires continuous and consistent communication.

Why is one to two items per month not sufficient

Regularity as a success factor Consistence is crucial for successful Awareness structure 1 ]. Experts recommend that content marketing activities should take place in a fixed rhythm that a company can reliably observe [ 2] . One or two items per month are too little to create the necessary presence in the awareness of the target group.

The Mere exposure effect : Brand awareness works according to the psychological principle of the Mere exposure effect – the more people meet a brand, the more positive they perceive it [ 3] . With just one to two points of contact per month, the contact frequency is too low to achieve this effect.

Recommended frequency : Experts recommend for effective content marketing:

B2B company : At least one to two items per week [ 4]
Awareness campaigns : regular, more frequent publication over several months [ 5]
Social media : Depending on the platform, even daily activity [ 1]

Cost assessment of the prices mentioned

The prices for awareness-oriented articles are in the realistic area of the German market:

Article creation (€ 2,000-4,000):

Professional copywriters demand € 70-90 per hour [6]
For high-quality awareness articles with 1,000-2,000 words, 20-40 hours are realistic (research, interviews, conception, text position)8
Specialized specialist authors can request € 120 per standard page [9]

Publication costs (€ 2,000 for one -time publication):

Expert magazines : Advertorials cost between € 1,000-4,500 depending on the range [ 10]
Guide media : 4,500-19,500 € for larger publications [ 11 ]
World Advertorial : 1,900-2,900 € for PR articles [ 12 ]

Why these prices are justified

High quality standards : Awareness articles have to extraordinary quality because they often represent the first contact with the target group [ 13 ]. They position the company as an expert and must therefore convince content and journalistically.

Strategic importance : In contrast to standardized website texts (80-199 € for 500-800 words) [ 7 ], awareness articles require extensive research, interviews with experts and a well thought-out storyline [ 8 ].

Long-term effect : While simple blog articles often lose relevance after a few months, high-quality awareness articles often remain online for years and work continuously [ 12 ].

Conclusion

The statement is correct : one or two items per month is definitely not enough to build sustainable fire awareness. The prices of € 2,000-4,000 for the creation and at least € 2,000 for the publication reflect the reality of the German market and are appropriate for awareness content.