Instagram recently introduced a new content format. With IGTV it is now possible to post videos in 4K resolution with a length of over 60 seconds on the platform. With this innovation, the Facebook-owned company is targeting competition from YouTube, which is currently the most important platform for influencers and video bloggers. Instagram also takes users' viewing habits into account, as the graphic based on data from Ooyala's video analysts shows. According to this, smartphone users worldwide are increasingly watching longer videos.
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