Last week, the furniture company IKEA presented its first influencer campaign on YouTube. in Hamburg, social media experts discuss how influencer marketing will shape the advertising of the future. It seems undisputed that influencers have an impact - for example in the area of furnishings and home decor.
Many people now see social media as a source of inspiration and like to look at the latest interior design trends, furniture recommendations and decoration ideas on platforms like Instagram. InfluencerDB has found out which German influencers produce particularly valuable content on these topics. As the infographic shows, posts from German home decor influencers are worth hundreds of dollars. A company would have to invest the amount of media value per post in Instagram Ads to achieve a similar reach.
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