Last week, the furniture giant IKEA launched its first influencer campaign on YouTube. This week, social media experts in Hamburghow influencer marketing will shape the advertising of the future. It seems undisputed that influencers have an impact – for example, in the areas of furniture and home decor.
Many people now see social media as a source of inspiration and enjoy checking out the latest interior design trends, furniture recommendations, and decorating ideas on platforms like Instagram. InfluencerDB has identified which German influencers produce particularly valuable content on these topics. As the infographic shows, posts from German home decor influencers are worth hundreds of US dollars. A company would have to invest the same amount of media value per post in Instagram Ads to achieve a similar reach.
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