Walmart Discovered – On the virtual consumer metaverse platform Roblox – News in Shopping 3.0 & V-Commerce

Walmart returns to Roblox with an innovative idea that is significantly different from its previous attempts. This time it's all about creating a virtual world that allows players to personalize their gaming experience without directly promoting or selling Walmart products.

🌐 The Original Roblox Worlds from Walmart

About a year ago, the retailer launched two brand worlds on the popular gaming platform Roblox, but these came under fire from consumer groups who raised concerns about hidden marketing to children.

🔍 Walmart's New Approach

Now, after a critical review and feedback from consumer organizations, Walmart has taken a new approach. The new virtual world in Roblox that they are developing focuses on providing a unique and interactive gaming experience that is not primarily aimed at selling products.

🌟 Discover “Walmart Discovered”

This decision by Walmart shows that the retail giant hears on the feedback of its customers and consumer organizations and tries to offer an entertaining and impartial gaming experience. The new virtual world is referred to as the “Walmart Discoverd” and promises to take players with many exciting opportunities for an exciting adventure.

🌎 Diverse theme worlds

In “Walmart Discovered”, the players will be able to immerse themselves in a diverse and immersive surroundings. Here you can not only shape your own characters, but also experience adventures in various themed worlds.

✨ Virtual items and accessories

A special highlight of “Walmart Discovered” is the opportunity to discover and collect incredible virtual articles and accessories. These can be used to customize the characters of the players and create unique outfits and styles.

🎨 Creative collaboration

Walmart has also teamed up with talented developers and artists to ensure that “Walmart Discovered” offers a visually impressive and creative experience. The graphics and animations are breathtaking and contribute to letting the players even deeper into the virtual world.

🔥 Interactive adventures and events

Another exciting function of “Walmart Discovered” are the interactive adventures that players can experience. In every theme world there is a wealth of challenges and quests that need to be mastered. These adventures can be played with other players both alone and in a team.

🏆 Competitions and live concerts

In addition to the adventures, “Walmart Discovered” also offers the opportunity to take part in competitions and events. Players can take part in fashion competitions where they can demonstrate their creative skills to create unique outfits. There are also regular live concerts in which well-known artists and bands appear to entertain the players.

🌍 Create your own worlds

The players can also create their own stories and worlds within “Walmart Discovered”. The high -performance tools for creating the world enable players to let their creativity run free and to shape unique game worlds.

🔒 Privacy and playability

Walmart has decided to deliberately avert the “Walmart Discovered” focus from direct product marketing. Instead, the focus is on providing an entertaining and interactive gaming experience. It is important to emphasize that “Walmart Discovered” will be playable free of charge.

🚀 Walmart and Roblox – An Entertainment Partnership

The introduction of “Walmart Discovered” marks an exciting step for Walmart, which shows that they are ready to go innovative ways to entertain their customers and at the same time respond to the concerns of consumers.

👏 It remains exciting

The return from Walmart to Roblox with “Walmart Discovered” shows the importance that the retailer places on the opinions and concerns of his customers. The virtual world offers a rich gaming experience that focuses on players and promotes creativity and interaction. It will be exciting to see how this initiative is recorded by the Roblox Community and how it develops in order to always offer the players new adventures and experiences.

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#️⃣ Hashtags: #RobloxExplore #WalmartGaming #VirtualWorlds #GamingExperience #Creativity

Roblox is a popular online platform and game where users can create their own games, play and interact with each other. Originally founded in 2006 by David Baszucki and Erik Cassel, Roblox has grown into one of the largest and most diverse platforms for user-generated content. Here is some important information about Roblox:

1. User-generated content

The outstanding feature of Roblox is that most of the games and experiences are created by the users themselves. The platform offers an extensive collection of tools and resources that allow users to create their own games, worlds and experiences. This has led to a wide variety of content, from adventure games to simulations to creative building worlds.

2. Playable variety

You can find thousands of games in different genres on Roblox. There are action games, role-playing games, racing games, puzzle games and much more. These games can be created by users from all over the world, and the variety of games available is impressive.

3. Avatar and customization

Players can customize their avatars by choosing different outfits, accessories and skins. These customization options allow users to create unique virtual personalities.

4. Social interaction

Roblox encourages social interaction between players. Players can meet, chat and collaborate in games. There are also features such as add friends, join groups and private chats that support the social dimension of the platform.

5. Currency and Economy

Roblox uses a virtual currency called “Robux”, which is used to buy in-game objects, upgrades and virtual goods. Robux can be earned either by buying real money or by selling content and games on the platform.

6. Age rating

Roblox is suitable for a wide age group and is rated for ages 7 and up. However, there are also specific areas and content designed for older players.

7. Security and Moderation

Due to the fact that Roblox is a platform for players of all ages, there are strict guidelines and security measures in place. The platform has a team of moderators who review content to ensure it follows guidelines and is safe for younger players.

8. Cross-platform

Roblox is available across platforms and can be played on various devices such as PC, Mac, iOS, Android and even gaming consoles. This allows players to continue their experience across different devices.

Roblox has become an influential platform in the world of online gaming and user-generated content. It offers creative players the opportunity to create and share their own games, while offering other players the chance to enjoy a wide range of games and experiences.

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#️⃣ Hashtags: #Roblox #UserGeneratedContent #Avatars #SocialInteraction #Robux #Rating #CrossplatformGaming #Security #Community #DiversityofGames

🕹️ Roblox is often referred to as a platform that has elements of a metaverse, however, it is important to note that the definition of a metaverse is not clearly established and different interpretations exist. A metaverse is typically a virtual, interconnected universe that provides a vast and persistent digital environment in which people can interact, communicate, play, and conduct economic activities. Here are some aspects of Roblox that move it towards a metaverse:

1. Diversity of experiences

Roblox offers a wide variety of experiences and games created by users. These range from simulations and adventures to social interactions and virtual worlds. This brings to mind the idea of ​​a metaverse where there are many different locations and activities.

2. Social interaction

In Roblox, players can communicate with each other, make friends, and collaborate in various games. This reflects the social dimension of a metaverse in which social interaction is an important part.

3. User creation and design

The fact that Roblox allows users to create and customize their own games contributes to the idea of ​​a metaverse where users are actively involved in building and shaping the digital world.

4. Economic activities

There is an economy within Roblox where players and developers can earn and spend Robux. This is similar to the economic activities that occur in some metaverses where virtual currencies and goods are traded.

5. Persistence

Roblox is a persistent platform, meaning the worlds and games created are permanently available and can evolve over time.

🌐 Differences from other metaverses

However, there are also differences between Roblox and some other metaverses that are more commonly mentioned in literature or discussions:

• Roblox is primarily a gaming platform, while metaverses are often viewed as broader digital worlds that go beyond games and can encompass various aspects of life in the digital space.
• Roblox has clear age restrictions and security measures to protect younger players, while some metaverses may have less strict controls.
• The definition of a metaverse can vary widely, and there is no uniform definition or consensus as to what constitutes a metaverse. Therefore, Roblox's classification as a metaverse may vary depending on interpretation.
• Roblox has some characteristics of a metaverse, particularly in terms of diversity of experiences, social interaction, and user creation. However, classification as a metaverse remains a controversial topic and depends on the respective definition and interpretation.

V-Commerce, a combination of “virtual” and “commerce”, is a new hybrid model for retail that can also easily be used at hybrid trade fairs and events. Imagine blurring the lines between online and offline shopping, opening up endless possibilities for buyers and sellers alike. This model can also be used as a cross-border solution, which makes it particularly interesting for internationally operating companies.

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Walmart emphasizes that neither of the two previous games (Walmart Land and Walmart's Universe of Play) in Roblox were cited for failure to comply with the U.S. Children's Online Privacy Protection Act, COPPA, or the Children's Advertising Review Unit (CARU) guidelines, as stated by the Consumer organizations claimed it was taken down. But the fact that they were flagged as potentially non-compliant with CARU might have put the games on the FTC's radar.

🎮 Walmart's Games on Roblox: A Journey of Innovation

"The intention of our presence on Roblox is to continuously innovate," said a Walmart spokeswoman, Lea Ciskowski. “Switching off some experiences to work on new ones is part of this innovation. Since our first start on Roblox last September, we have created several entertaining and unique experiences. We have seen success with Walmart Land and Walmart's Universe of Play, and both experiences were set after the planned run. Our findings from both experiences enabled us to create an offer that was even more integrated into the platform with 'Walmart Discovered', ”she added.

🌐 Walmart's expansion into the world of virtual games

Walmart, one of the world's largest retailers, has been investing more in the world of virtual games and online platforms in recent years. In particular, the company has expanded into the popular Roblox platform to engage with a younger audience and offer innovative experiences.

📢 Walmart clarifies: data protection and advertising guidelines

However, recent claims from consumer groups that Walmart removed games on Roblox due to child privacy violations and advertising policies have raised questions. Walmart themselves emphasize that this was not the case and that their presence on Roblox aims to continuously innovate and offer unique gaming experiences.

🕹️ Walmart's popular games on Roblox

Walmart Land and Walmart's Universe of Play were two games introduced by Walmart on Roblox. They offered players the opportunity to immerse themselves in the world of Walmart and experience various adventures. These games were very popular among Roblox users and recorded a high number of players.

🚀 Walmart's Strategy for New Gaming Experiences

The decision to discontinue these games after a period of time was part of Walmart's strategy to continually create new and exciting gaming experiences. The company worked to leverage insights from these games to offer an improved and even more interactive experience on Roblox.

📜 Compliance with laws and guidelines

The spokeswoman emphasized that Walmart always strives to comply with applicable laws and policies. Regarding COPPA (Children's Online Privacy Protection Act) and CARU (Children's Advertising Review Unit), she stated that none of Walmart's games on Roblox have been removed for violations of these regulations.

🔍 Potential attention from the Federal Trade Commission (FTC)

However, allegations from consumer organizations claiming that the games did not comply with CARU guidelines may have brought the games to the attention of the Federal Trade Commission (FTC). The FTC is the U.S. agency responsible for monitoring compliance with COPPA.

🛠️ Walmart's pursuit of innovation and interaction

It is important to emphasize that the disabling of the games was temporary and part of a process to create even better gaming experiences. Walmart has always been interested in improving its users' experiences and finding innovative ways to engage with the Roblox community.

🛒 “Walmart Discovered”: Virtual shopping on Roblox

“Walmart Discovered” was the result of these efforts. This new offer was developed to use the Roblox platform even more and to offer the players a unique shopping experience. With “Walmart Discovered”, the users were able to virtually immerse themselves in the Walmart branches, discover products and even make virtual purchases.

🛍️ Interactive shopping in virtual worlds

Integrating shopping opportunities into virtual worlds was an innovative step by Walmart. The company recognized Roblox's potential as a platform to not only offer games but also create interactive shopping opportunities. This allowed users to explore and try products in a whole new way.

👍 Positive response from the Roblox community

“Walmart Discovered” was positively received by the Roblox Community. Players praised the opportunity to shop in the virtual Walmart branches and explore products from different categories. This contributed to strengthening the binding between Walmart and the Roblox community.

📚 Informative and social elements

The virtual purchases on “Walmart Discovered” were not only entertaining, but also informative. The users were able to read product ratings, receive recommendations and even use virtual consulting services. This made the purchase process on Roblox even more interactive and user -friendly.

🤝 Promote community and interaction

Another important aspect of “Walmart Discovered” was the integration of social functions. The users were able to share their virtual purchases with friends, make recommendations and jointly explore the world of Walmart. This created a sense of community within the Roblox platform and promoted the interaction between the players.

🛒 Walmart on Roblox: A Success Story 🎮

Walmart also set events and special campaigns within “Walmart Discovered” to further hire the players. Exclusive virtual articles and rewards were offered that players could earn by participating in certain activities. These events created a certain excitement and offered the players incentives to regularly return to the platform.

🤝 The win-win situation between Walmart and Roblox 🌟

The collaboration between Walmart and Roblox resulted in a win-win situation. Walmart has been able to expand its presence among younger audiences and offer innovative shopping options on Roblox. At the same time, Roblox benefited from the partnership by being able to feature a large and established brand like Walmart on its platform.

🛍️ Virtual shopping on “Walmart Discovered” 👾

It is important to note that the virtual world of “Walmart Discovered” did not allow physical purchases. It was a virtual environment in which users could explore products and make virtual purchases. The actual transactions and deliveries of products continued to take place via the official Walmart website.

🌐 Innovation in retail on Roblox 🚀

The introduction of “Walmart Discovered” on Roblox was an example of how retailers can find innovative ways in order to get in touch with their target group in an increasingly digital world. By integrating shopping into virtual games and platforms, companies like Walmart can raise interaction with their customers to a new level.

🔮 The Future of Retail with Walmart and Roblox 🌟

Overall, Walmart's experience on Roblox shows how important it is for companies to adapt to the changing needs and preferences of their customers. The Roblox platform offers a unique opportunity to reach younger audiences and create innovative gaming experiences.

🚀 Walmart leads the way in retail on Roblox 🛒

Walmart has proven that it is ready to enter the future of retail and explore new ways to reach customers. The partnership with Roblox was a step in this direction and will certainly inspire further developments in the industry.

📚 Walmart's success on Roblox 🌟

Walmart wrote a success story on Roblox. Despite temporary deactivation of some games, the company has created innovative experiences that were positively recorded by the Roblox community. “Walmart Discovered” was a milestone in the integration of shops into virtual worlds and shows that retail should always be looking for new ways to inspire and engage customers.

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#️⃣ Hashtags: #Walmart #Roblox #Innovation #VirtualShopping #RetailoftheFuture

In today's digital world, terms such as blockchain, NFTs, wallets, cryptocurrencies and the metaverse have become increasingly present. For newcomers, these terms may seem confusing and complex at first. Here we try to explain these terms in an understandable way and give you important and interesting details about them.

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In September (exactly September 26, 2023) an exciting new experience in the world of Roblox was started - “Walmart Discovered”. This innovation is aimed at players aged 13 and over and offers a unique platform where you can vote on the best games, indie experiences and virtual articles. But this experience goes much further, because it focuses on over 300 Roblox community manufacturers. From talented fashion designers to creative minds that create fascinating Roblox experiences-they have all found their place here. This exciting development will take place in the next four months and in the meantime, Roblox developers and manufacturers have the opportunity to monetize their virtual creations by offering them for sale, whereby the virtual currency of Roblox, Robux, serves as a means of payment.

🌟 The variety of “Walmart Discovered”

The world of “Walmart Discovered” is by no means monotonous, on the contrary, it is divided into different “departments” that offer something for each player. These departments include sports, pets, races, beauty, city & city, entertainment and trends. Each of these categories has its own unique atmosphere and offers different options for the players.

👗🧢 Virtual shopping options

In some departments, players have the opportunity to purchase virtual items for their avatar. Here you will find everything from chic clothing to trendy accessories and exciting gadgets. The variety is impressive and allows players to customize their character however they want. Each item adds a special touch to the avatar and helps express players' personalities in the Roblox world.

🏁🚗 racing fun in “Walmart Discovered”

In other departments, such as Racing, players can expect a gamified experience inspired by other racing games on Roblox. Here they can put their driving skills to the test, experience breathtaking races and compete against other players. The excitement is palpable and there is always the chance to work your way up the leaderboards.

🎨🛒 Customization and personalization

But the interaction is not just limited to playing and buying. “Walmart Discovered” offers the players the opportunity to further adapt and personalize the experience. This happens through useful functions such as “my department” and “my shopping cart”. The former enables users to save virtual articles that they have discovered and buy it later. So you can put together your wish list and gradually fulfill your dream equipment. The “my shopping cart”, on the other hand, is inspired by the real shopping carts at Walmart. Here players can nominate and discover virtual articles, and the more they have in their shopping cart, the more options are open to them. This system rewards active participation and commitment and promotes the discovery of new virtual treasures.

🗣️🤝 The voice of the players

The emergence of “Walmart Discovered” was no coincidence, but the result of an intensive dialogue with the Roblox community. Walmart has heard of the player's feedback and recognized that they are looking for easier opportunities to discover virtual articles and Roblox experiences. These findings flowed directly into the development of this new platform, which aims to meet the needs and wishes of the players.

💻📱 Supported devices

Another great advantage of “Walmart Discovered” is its versatility in relation to the supported devices. Players can enjoy this exciting experience on a variety of platforms, including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive. This comprehensive support means that players can seamlessly immerse themselves in the world of “Walmart Discovered” worldwide, regardless of their preferred device.

🛒🎮 A milestone for Roblox

The introduction of “Walmart Discovered” marks an important step in the development of Roblox as a platform for players and developers alike. The close cooperation with a retail size like Walmart shows the enormous potential of Roblox, not only as a gaming platform, but also as a place where creativity, interaction and entertainment go hand in hand.

👏🌟 The players are in charge

For the players, “Walmart Discovered” not only offers an expanded shopping experience for virtual articles, but also the opportunity to appreciate their favorite games and experiences. The nomination system opens up the opportunity to influence the Roblox community and to support those who create great content. It is an opportunity to raise your voice and share your own preferences and interests.

🛒🌐 The fusion of retail and virtual worlds

Walmart's integration into the Roblox world is also a telling example of the increasing fusion of retail and virtual worlds. As online retail continues to grow, companies like Walmart are recognizing the importance of digital presences and virtual experiences. It is a way to connect with customers and find innovative ways to offer products and services.

💰💎 The role of Robux in “Walmart Discovered”

The virtual currency Robux plays a central role in “Walmart Discovered”. Robux is the currency with which players can buy virtual articles. This system enables players to exchange real money for Robux, which they can then output in the Roblox world. The monetization of ROBLOX experiences through the sale of virtual articles is an important source of income for many developers and creators. You can implement your creative ideas in the form of virtual products and sell them to the Roblox community. This creates a win-win situation in which players have access to high-quality virtual content, while developers and creators are rewarded for their work.

🏀👕 Sporting variety

In the “Sport” department, for example, players can acquire various sportswear and equipment for their avatars. Regardless of whether you prefer football, basketball or tennis, there is a wide selection of virtual articles to style your character on the field or in the sports hall. These personalized outfits enable players to stand out from the crowd in their favorite sports and to express their passion for sport.

🐾🐶 Virtual pet friends

The “Pet” department offers a variety of cute and fascinating virtual pets that players can adopt. These pets become loyal companions of the avatars and accompany them on their adventures in the Roblox world. They can be trained, fed and maintained, and some of them even have unique skills that can be useful to players in the game. This interaction with virtual pets creates an emotional bond between the players and their digital companions.

🏁🏎️ Pure racing fun

The “race” department is a paradise for motorsport fans. Here the players can buy racing cars and motorcycles to take part in exciting races. The race tracks are diverse and offer challenges for all types of racing drivers. Whether on the street, on the race track or in the wilderness, there are always exciting races that are waiting to be won. The players can improve their skills, upgrade their vehicles and measure themselves against other racing enthusiasts.

💄💅 Beauty in the Roblox world

The “beauty” department offers a wide range of virtual make-up and skin care products. Players can have their avatars experiment with various looks and create their own style. From glamorous evening make-ups to casual day looks-there are no limits to creativity. The players can redesign their avatars at any time and express their personality through various beauty products.

🏙️🏠 City square for creative people

In the “Stadt & Stadt” department, players can acquire virtual buildings, furniture and decorations for their own urban areas. You can design your dream city and customize it individually by placing buildings, creating streets and designing parks. This creative freedom enables players to create their own virtual world and to live in it. There are countless ways to design the city according to its own ideas and make it a unique place in the Roblox world.

🎤🎬 Entertainment for avatars

The “entertainment” department offers a variety of virtual events and shows. Here the players can buy tickets for concerts, films and other entertainment offers and take their avatars with them to the events. There are regular appearances by well -known artists and exciting premieres of films and series. The players can meet with friends and take part in the most exciting entertainment events.

👗👠 Always on trend

The “trends” department is the place to discover the latest fashion trends and accessories. Here the players find the hottest items of clothing, shoes and accessories to present their avatar in a trendy look. This department is always up to date with the latest fashion and offers players the opportunity to demonstrate their stylish. You can always dress up your avatars and keep pace with the current trends.

🛒🌐 The connection between reality and virtual

The integration of Walmart into the Roblox community offers players the opportunity to bring their favorite products from the real world into the virtual world. With the purchase of virtual articles in “Walmart Discovered” you can give your characters a personal touch and at the same time show your belonging to the Roblox community. This connection between the real and the virtual world expands the possibilities for players and creates a unique experience.

📚🛒 “My department” and “my shopping cart”

The “My Department” function enables the players to store their virtual discoveries and buy it later. This is particularly practical if you see virtual articles that you address but may not yet be willing to buy them immediately. By saving this article in “My Department” you can find and buy them later. It is a way to keep an overview of your own favorites and ensure that no desired item is forgotten.

🛒🔓 Discover and unlock with “my shopping cart”

The “my shopping cart” is a clever function that encourages the players to actively participate in the platform. The more virtual articles you nominate and discover, the more you are unlocked in your shopping cart. This is a playful way to encourage players to explore new content and to discover the variety of the Roblox world. It is also a way to reward those who actively get involved in the community and discover new virtual treasures.

🗣️🤝 The voice of the players

The development of “Walmart Discovered” is based on the feedback from the Roblox community. The players have searched for easier opportunities to discover virtual articles and Roblox experiences, and “Walmart Discovered” provides exactly that. The platform was developed to meet the needs and wishes of the players and at the same time offer an entertaining and interactive experience.

💻📱 Supported devices

The possibility of playing “Walmart Discovered” on different devices makes the platform even more accessible. Players can switch seamlessly between different devices and experience the Roblox world anywhere and at any time. This flexibility is another big plus for “Walmart Discovered” and enables players worldwide to take part in this exciting adventure.

🤝🌐 The fusion of retail and virtual worlds

The partnership between Walmart and Roblox is an eye-opening example of how companies can bring traditional retail experiences into the digital world. Walmart's integration into the Roblox platform opens up new opportunities for players and shows how brands can be present in virtual worlds. It's a win-win situation, with players benefiting from an expanded selection of virtual items and Walmart expanding its presence in the digital world.

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In the age of digitalization, where technologies such as Extended Reality (XR) and the Metaverse are constantly becoming more relevant, Xpert.Digital positions itself as an opinion leader and pioneer. With over 1,500 specialist articles, Xpert.Digital has established itself as a central point of contact for the industry.

🌌 Extended Reality (XR): The best of both worlds

Extended Reality is a collective term that includes virtual reality (VR), mixed reality (MR) and augmented reality (AR). Xpert.Digital is committed to creating immersive XR experiences that are both informative and entertaining.

• Interactive Experiences: XR allows users to immerse themselves in virtual worlds and interact with their surroundings in ways previously unimaginable.
• Education and Training: XR can be used for educational purposes to convey complex topics and concepts in an understandable and tangible way.
• Entertainment: Whether games, films or art – XR opens new horizons in digital entertainment.

🔮 Augmented Reality (AR): See the world through digital eyes

Augmented Reality, a particular focus of Xpert.Digital, makes it possible to integrate digital information or graphics into the real world. The possibilities are nearly unlimited.

• Marketing and Advertising: AR can be used to create interactive advertising campaigns that engage customers in a whole new way.
• Everyday help: From navigation apps that project the route directly onto the street to furniture apps that show what a new sofa would look like in the living room - AR makes it possible.

🌐 The Metaverse: The Next Big Thing

The Metaverse is a virtual world where people can interact through avatars and create shared experiences. Xpert.Digital recognizes the enormous potential of the Metaverse and is working to translate this potential into usable products and services.

• Social Interaction: The Metaverse offers the opportunity to connect with people from all over the world and share common experiences.
• Economy and trade: Virtual goods and services can be traded in the metaverse, which opens up completely new business models and sources of income.
• Creative Freedom: From building your own worlds to designing custom avatars, the Metaverse is a place of endless creative possibilities.

🚀 Xpert.Digital at the forefront of innovation

Xpert.Digital shows how a company can be at the forefront of the technological revolution. With their focus on XR, AR and the Metaverse, they are well positioned to shape and define the future of digital interaction.

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