Walmart Discovered – On the virtual consumer metaverse platform Roblox – News in Shopping 3.0 & V-Commerce

Walmart returns to Roblox with an innovative idea that is significantly different from its previous attempts. This time it's all about creating a virtual world that allows players to personalize their gaming experience without directly promoting or selling Walmart products.

🌐 The Original Roblox Worlds from Walmart

About a year ago, the retailer launched two brand worlds on the popular gaming platform Roblox, but these came under fire from consumer groups who raised concerns about hidden marketing to children.

🔍 Walmart's New Approach

Now, after a critical review and feedback from consumer organizations, Walmart has taken a new approach. The new virtual world in Roblox that they are developing focuses on providing a unique and interactive gaming experience that is not primarily aimed at selling products.

🌟 Discover “Walmart Discovered”

This decision by Walmart shows that the retail giant is listening to feedback from its customers and consumer organizations and is committed to providing an entertaining and unbiased gaming experience. The new virtual world is called “Walmart Discoverd” and promises to take players on an exciting adventure with many exciting possibilities.

🌎 Diverse theme worlds

In Walmart Discovered, players will be able to immerse themselves in a diverse and immersive environment. Here you can not only design your own characters, but also experience adventures in different themed worlds.

✨ Virtual items and accessories

A special highlight of “Walmart Discovered” is the opportunity to discover and collect incredible virtual items and accessories. These can be used to customize players' characters and create unique outfits and styles.

🎨 Creative collaboration

Walmart has also partnered with talented developers and artists to ensure Walmart Discovered delivers a visually stunning and creative experience. The graphics and animations are breathtaking and help immerse players even deeper into the virtual world.

🔥 Interactive adventures and events

Another exciting feature of Walmart Discovered is the interactive adventures that players can experience. In each themed world there are a wealth of challenges and quests that need to be overcome. These adventures can be played alone or in a team with other players.

🏆 Competitions and live concerts

In addition to the adventures, “Walmart Discovered” also offers the opportunity to take part in competitions and events. Players can take part in fashion competitions where they can show off their creative skills to create unique outfits. There are also regular live concerts where well-known artists and bands perform to entertain players.

🌍 Create your own worlds

Players can also create their own stories and worlds within Walmart Discovered. Powerful world-building tools allow players to unleash their creativity and create unique game worlds.

🔒 Privacy and playability

Walmart has chosen to consciously shift the focus of “Walmart Discovered” away from direct product marketing. Instead, the focus is on providing a fun and interactive gaming experience. It's important to emphasize that Walmart Discovered will be free to play.

🚀 Walmart and Roblox – An Entertainment Partnership

The launch of Walmart Discovered marks an exciting step for Walmart that shows they are willing to explore innovative ways to entertain their customers while addressing consumer concerns.

👏 It remains exciting

Walmart's return to Roblox with Walmart Discovered shows the importance the retailer places on the opinions and concerns of its customers. The virtual world offers a rich gaming experience that puts players at the center and encourages creativity and interaction. It will be exciting to see how this initiative is received by the Roblox community and how it continues to evolve to offer players new adventures and experiences.

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#️⃣ Hashtags: #RobloxExplore #WalmartGaming #VirtualWorlds #GamingExperience #Creativity

Roblox is a popular online platform and game where users can create their own games, play and interact with each other. Originally founded in 2006 by David Baszucki and Erik Cassel, Roblox has grown into one of the largest and most diverse platforms for user-generated content. Here is some important information about Roblox:

1. User-generated content

The outstanding feature of Roblox is that most of the games and experiences are created by the users themselves. The platform offers an extensive collection of tools and resources that allow users to create their own games, worlds and experiences. This has led to a wide variety of content, from adventure games to simulations to creative building worlds.

2. Playable variety

You can find thousands of games in different genres on Roblox. There are action games, role-playing games, racing games, puzzle games and much more. These games can be created by users from all over the world, and the variety of games available is impressive.

3. Avatar and customization

Players can customize their avatars by choosing different outfits, accessories and skins. These customization options allow users to create unique virtual personalities.

4. Social interaction

Roblox encourages social interaction between players. Players can meet, chat and collaborate in games. There are also features such as add friends, join groups and private chats that support the social dimension of the platform.

5. Currency and Economy

Roblox uses a virtual currency called “Robux” which is used to purchase in-game items, upgrades and virtual goods. Robux can be earned either by purchasing with real money or by selling content and games on the platform.

6. Age rating

Roblox is suitable for a wide age group and is rated for ages 7 and up. However, there are also specific areas and content designed for older players.

7. Security and Moderation

Due to the fact that Roblox is a platform for players of all ages, there are strict guidelines and security measures in place. The platform has a team of moderators who review content to ensure it follows guidelines and is safe for younger players.

8. Cross-platform

Roblox is available across platforms and can be played on various devices such as PC, Mac, iOS, Android and even gaming consoles. This allows players to continue their experience across different devices.

Roblox has become an influential platform in the world of online gaming and user-generated content. It offers creative players the opportunity to create and share their own games, while offering other players the chance to enjoy a wide range of games and experiences.

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#️⃣ Hashtags: #Roblox #UserGeneratedContent #Avatars #SocialInteraction #Robux #Rating #CrossplatformGaming #Security #Community #DiversityofGames

🕹️ Roblox is often referred to as a platform that has elements of a metaverse, however, it is important to note that the definition of a metaverse is not clearly established and different interpretations exist. A metaverse is typically a virtual, interconnected universe that provides a vast and persistent digital environment in which people can interact, communicate, play, and conduct economic activities. Here are some aspects of Roblox that move it towards a metaverse:

1. Diversity of experiences

Roblox offers a wide variety of experiences and games created by users. These range from simulations and adventures to social interactions and virtual worlds. This brings to mind the idea of ​​a metaverse where there are many different locations and activities.

2. Social interaction

In Roblox, players can communicate with each other, make friends, and collaborate in various games. This reflects the social dimension of a metaverse in which social interaction is an important part.

3. User creation and design

The fact that Roblox allows users to create and customize their own games contributes to the idea of ​​a metaverse where users are actively involved in building and shaping the digital world.

4. Economic activities

There is an economy within Roblox where players and developers can earn and spend Robux. This is similar to the economic activities that occur in some metaverses where virtual currencies and goods are traded.

5. Persistence

Roblox is a persistent platform, meaning the worlds and games created are permanently available and can evolve over time.

🌐 Differences from other metaverses

However, there are also differences between Roblox and some other metaverses that are more commonly mentioned in literature or discussions:

• Roblox is primarily a gaming platform, while metaverses are often viewed as broader digital worlds that go beyond games and can encompass various aspects of life in the digital space.
• Roblox has clear age restrictions and security measures to protect younger players, while some metaverses may have less strict controls.
• The definition of a metaverse can vary widely, and there is no uniform definition or consensus as to what constitutes a metaverse. Therefore, Roblox's classification as a metaverse may vary depending on interpretation.
• Roblox has some characteristics of a metaverse, particularly in terms of diversity of experiences, social interaction, and user creation. However, classification as a metaverse remains a controversial topic and depends on the respective definition and interpretation.

V-Commerce, a combination of “virtual” and “commerce”, is a new hybrid model for retail that can also easily be used at hybrid trade fairs and events. Imagine blurring the lines between online and offline shopping, opening up endless possibilities for buyers and sellers alike. This model can also be used as a cross-border solution, which makes it particularly interesting for internationally operating companies.

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Walmart emphasizes that neither of the two previous games (Walmart Land and Walmart's Universe of Play) in Roblox were cited for failure to comply with the U.S. Children's Online Privacy Protection Act, COPPA, or the Children's Advertising Review Unit (CARU) guidelines, as stated by the Consumer organizations claimed it was taken down. But the fact that they were flagged as potentially non-compliant with CARU might have put the games on the FTC's radar.

🎮 Walmart's Games on Roblox: A Journey of Innovation

“The intent of our presence on Roblox is to continually innovate,” said a Walmart spokeswoman, Lea Ciskowski. “Switching off some experiences to work on new ones is part of this innovation. Since our initial launch on Roblox last September, we've created several fun and unique experiences. We saw success with Walmart Land and Walmart's Universe of Play, and both experiences were canceled after their planned runs. Our learnings from both experiences allowed us to create an offering that was even more integrated into the platform, with 'Walmart Discovered,'" she added.

🌐 Walmart's expansion into the world of virtual games

Walmart, one of the world's largest retailers, has been investing more in the world of virtual games and online platforms in recent years. In particular, the company has expanded into the popular Roblox platform to engage with a younger audience and offer innovative experiences.

📢 Walmart clarifies: data protection and advertising guidelines

However, recent claims from consumer groups that Walmart removed games on Roblox due to child privacy violations and advertising policies have raised questions. Walmart themselves emphasize that this was not the case and that their presence on Roblox aims to continuously innovate and offer unique gaming experiences.

🕹️ Walmart's popular games on Roblox

Walmart Land and Walmart's Universe of Play were two games introduced by Walmart on Roblox. They offered players the opportunity to immerse themselves in the world of Walmart and experience various adventures. These games were very popular among Roblox users and recorded a high number of players.

🚀 Walmart's Strategy for New Gaming Experiences

The decision to discontinue these games after a period of time was part of Walmart's strategy to continually create new and exciting gaming experiences. The company worked to leverage insights from these games to offer an improved and even more interactive experience on Roblox.

📜 Compliance with laws and guidelines

The spokeswoman emphasized that Walmart always strives to comply with applicable laws and policies. Regarding COPPA (Children's Online Privacy Protection Act) and CARU (Children's Advertising Review Unit), she stated that none of Walmart's games on Roblox have been removed for violations of these regulations.

🔍 Potential attention from the Federal Trade Commission (FTC)

However, allegations from consumer organizations claiming that the games did not comply with CARU guidelines may have brought the games to the attention of the Federal Trade Commission (FTC). The FTC is the U.S. agency responsible for monitoring compliance with COPPA.

🛠️ Walmart's pursuit of innovation and interaction

It is important to emphasize that the disabling of the games was temporary and part of a process to create even better gaming experiences. Walmart has always been interested in improving its users' experiences and finding innovative ways to engage with the Roblox community.

🛒 “Walmart Discovered”: Virtual Shopping on Roblox

“Walmart Discovered” was the result of these efforts. This new offering is designed to further leverage the Roblox platform and provide players with a unique shopping experience. Walmart Discovered allowed users to virtually immerse themselves in Walmart stores, discover products and even make virtual purchases.

🛍️ Interactive shopping in virtual worlds

Integrating shopping opportunities into virtual worlds was an innovative step by Walmart. The company recognized Roblox's potential as a platform to not only offer games but also create interactive shopping opportunities. This allowed users to explore and try products in a whole new way.

👍 Positive response from the Roblox community

“Walmart Discovered” was received positively by the Roblox community. Players praised the ability to shop at virtual Walmart stores and explore products from different categories. This helped strengthen the bond between Walmart and the Roblox community.

📚 Informative and social elements

The virtual shopping on “Walmart Discovered” was not only entertaining but also informative. Users could read product reviews, get recommendations, and even receive virtual consultation services. This made the purchasing process on Roblox even more interactive and user-friendly.

🤝 Promote community and interaction

Another important aspect of “Walmart Discovered” was the integration of social functions. Users could share their virtual purchases with friends, make recommendations, and explore the world of Walmart together. This created a sense of community within the Roblox platform and encouraged interaction between players.

🛒 Walmart on Roblox: A Success Story 🎮

Walmart also leveraged events and promotions within Walmart Discovered to further engage players. Exclusive virtual items and rewards were offered that players could earn by participating in certain activities. These events generated a certain level of excitement and provided incentives for players to return to the platform regularly.

🤝 The win-win situation between Walmart and Roblox 🌟

The collaboration between Walmart and Roblox resulted in a win-win situation. Walmart has been able to expand its presence among younger audiences and offer innovative shopping options on Roblox. At the same time, Roblox benefited from the partnership by being able to feature a large and established brand like Walmart on its platform.

🛍️ Virtual shopping on “Walmart Discovered” 👾

It is important to note that the virtual world of “Walmart Discovered” did not allow for physical purchases. It was a virtual environment where users could explore products and make virtual purchases. The actual transactions and deliveries of products continued to occur through the official Walmart website.

🌐 Innovation in retail on Roblox 🚀

The launch of Walmart Discovered on Roblox was an example of how retailers can find innovative ways to engage with their audience in an increasingly digital world. By integrating shopping into virtual games and platforms, companies like Walmart can take interaction with their customers to a new level.

🔮 The Future of Retail with Walmart and Roblox 🌟

Overall, Walmart's experience on Roblox shows how important it is for companies to adapt to the changing needs and preferences of their customers. The Roblox platform offers a unique opportunity to reach younger audiences and create innovative gaming experiences.

🚀 Walmart leads the way in retail on Roblox 🛒

Walmart has proven that it is ready to enter the future of retail and explore new ways to reach customers. The partnership with Roblox was a step in this direction and will certainly inspire further developments in the industry.

📚 Walmart's success on Roblox 🌟

Walmart has written a success story on Roblox. Despite temporary disabling of some games, the company has created innovative experiences that have been positively received by the Roblox community. Walmart Discovered was a milestone in integrating shopping into virtual worlds and shows that retailers should always be looking for new ways to delight and engage customers.

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#️⃣ Hashtags: #Walmart #Roblox #Innovation #VirtualShopping #RetailoftheFuture

In today's digital world, terms such as blockchain, NFTs, wallets, cryptocurrencies and the metaverse have become increasingly present. For newcomers, these terms may seem confusing and complex at first. Here we try to explain these terms in an understandable way and give you important and interesting details about them.

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In September (September 26, 2023 to be exact), an exciting new experience launched in the world of Roblox - Walmart Discovered. This innovation is aimed at gamers aged 13 and over and offers a unique platform where they can vote on the best games, indie experiences and virtual items. But this experience goes much further, highlighting over 300 Roblox community creators. From talented fashion designers to creative minds creating immersive Roblox experiences, they've all found their place here. This exciting development will take place over the next four months, during which time Roblox developers and creators will have the opportunity to monetize their virtual creations by offering them for sale using Roblox's virtual currency, Robux, as payment.

🌟 The diversity of “Walmart Discovered”

The world of “Walmart Discovered” is by no means monotonous, on the contrary, it is divided into different “departments” that offer something for every player. These departments include Sports, Pets, Racing, Beauty, Town & City, Entertainment and Trends. Each of these categories has its own unique atmosphere and offers different opportunities for players.

👗🧢 Virtual shopping options

In some departments, players have the opportunity to purchase virtual items for their avatar. Here you will find everything from chic clothing to trendy accessories and exciting gadgets. The variety is impressive and allows players to customize their character however they want. Each item adds a special touch to the avatar and helps express players' personalities in the Roblox world.

🏁🚗 Racing fun in “Walmart Discovered”

In other departments, such as Racing, players can expect a gamified experience inspired by other racing games on Roblox. Here they can put their driving skills to the test, experience breathtaking races and compete against other players. The excitement is palpable and there is always the chance to work your way up the leaderboards.

🎨🛒 Customization and personalization

But the interaction is not just limited to playing and buying. Walmart Discovered offers players the ability to further customize and personalize the experience. This is done through useful functions such as “My Department” and “My Shopping Cart”. The former allows users to save and later purchase virtual items they have discovered. This way you can put together your wish list and gradually fulfill your dream equipment. The “My Cart,” on the other hand, is inspired by the real shopping carts at Walmart. Here players can nominate and discover virtual items, and the more they have in their shopping cart, the more options they have. This system rewards active participation and engagement and encourages the discovery of new virtual treasures.

🗣️🤝 The voice of the players

The creation of “Walmart Discovered” was not a coincidence, but the result of an intensive dialogue with the Roblox community. Walmart listened to player feedback and recognized that they were looking for easier ways to discover virtual items and Roblox experiences. These insights went directly into the development of this new platform, which aims to meet the needs and desires of players.

💻📱 Supported devices

Another big advantage of “Walmart Discovered” is its versatility in terms of supported devices. Players can enjoy this exciting experience on a variety of platforms including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive. This comprehensive support means players worldwide can seamlessly immerse themselves in the world of Walmart Discovered, regardless of their preferred device.

🛒🎮 A milestone for Roblox

The launch of Walmart Discovered marks a significant step in the evolution of Roblox as a platform for players and creators alike. Working closely with a retail giant like Walmart shows the enormous potential of Roblox, not only as a gaming platform, but also as a place where creativity, interaction and entertainment go hand in hand.

👏🌟 The players are in charge

For players, “Walmart Discovered” not only offers an enhanced shopping experience for virtual items, but also the opportunity to celebrate their favorite games and experiences. The nomination system creates an opportunity to influence the Roblox community and support those who create great content. It is an opportunity to raise your voice and share your own likes and interests.

🛒🌐 The fusion of retail and virtual worlds

Walmart's integration into the Roblox world is also a telling example of the increasing fusion of retail and virtual worlds. As online retail continues to grow, companies like Walmart are recognizing the importance of digital presences and virtual experiences. It is a way to connect with customers and find innovative ways to offer products and services.

💰💎 The role of Robux in “Walmart Discovered”

The virtual currency Robux plays a central role in “Walmart Discovered”. Robux is the currency that players can use to purchase virtual items. This system allows players to exchange real money for Robux, which they can then spend in the Roblox world. Monetizing Roblox experiences by selling virtual items is an important source of income for many developers and creators. They can implement their creative ideas in the form of virtual products and sell them to the Roblox community. This creates a win-win situation where players gain access to high-quality virtual content while developers and creators are rewarded for their work.

🏀👕 Sporting variety

For example, in the Sports section, players can purchase various sports clothing and equipment for their avatars. Whether you prefer football, basketball or tennis, there is a wide range of virtual items to style your character on the field or in the gym. These personalized outfits allow players to stand out from the crowd in their favorite sports and express their passion for the sport.

🐾🐶 Virtual pet friends

The “Pets” section offers a variety of cute and fascinating virtual pets for players to adopt. These pets become loyal companions to the avatars and accompany them on their adventures in the Roblox world. They can be trained, fed, and cared for, and some of them even have unique abilities that can be useful to players in the game. This interaction with virtual pets creates an emotional bond between players and their digital companions.

🏁🏎️ Pure racing fun

The “Racing” department is a paradise for motorsport fans. Here players can purchase racing cars and motorcycles to take part in exciting races. The race tracks are diverse and offer challenges for all types of racers. Whether on the road, on the track or in the wilderness, there are always exciting races waiting to be won. Players can improve their skills, upgrade their vehicles and compete with other racing enthusiasts.

💄💅 Beauty in the Roblox world

The “Beauty” department offers a wide range of virtual makeup and skin care products. Players can let their avatars experiment with different looks and create their own style. From glamorous evening make-up to casual daytime looks – there are no limits to creativity. Players can redesign their avatars at any time and express their personality through different beauty products.

🏙️🏠 City square for creative people

In the Town & City section, players can purchase virtual buildings, furniture, and decorations for their own city areas. They can design and customize their dream city by placing buildings, creating streets, and designing parks. This creative freedom allows players to create and live in their own virtual world. There are countless ways to design the city according to your own ideas and make it a unique place in the Roblox world.

🎤🎬 Entertainment for avatars

The “Entertainment” department offers a variety of virtual events and shows. Here players can buy tickets for concerts, films and other entertainment and take their avatars with them to the events. There are regular appearances by well-known artists and exciting premieres of films and series. Players can meet up with friends and take part in the most exciting entertainment events together.

👗👠 Always on trend

The “Trends” department is the place to discover the latest fashion trends and accessories. Here players can find the hottest clothing, shoes and accessories to present their avatar in a trendy look. This department is always at the cutting edge of fashion and offers players the opportunity to show off their sense of style. You can always dress your avatars in new ways and keep up with current trends.

🛒🌐 The connection between reality and virtual

Walmart's integration into the Roblox community offers players the opportunity to bring their favorite products from the real world to the virtual world. By purchasing virtual items in Walmart Discovered, you can add a personal touch to your characters while showing your belonging to the Roblox community. This connection between the real and virtual world expands the possibilities for players and creates a unique experience.

📚🛒 “My Department” and “My Shopping Cart”

The My Department feature allows players to save their virtual discoveries and purchase them later. This is especially useful when they see virtual items that appeal to them but may not be ready to purchase right away. Saving these items to My Department will make it easier for you to find and purchase them later. It's a way to keep track of your favorites and ensure that no desired item is forgotten.

🛒🔓 Discover and unlock with “My Shopping Cart”

The “My Cart” is a clever feature that encourages players to actively participate on the platform. The more virtual items they nominate and discover, the more will be unlocked in their shopping cart. This is a fun way to encourage players to explore new content and discover the diversity of the Roblox world. It is also a way to reward those who actively engage in the community and discover new virtual treasures.

🗣️🤝 The voice of the players

The development of Walmart Discovered is based on feedback from the Roblox community. Players have been looking for easier ways to discover virtual items and Roblox experiences, and Walmart Discovered delivers exactly that. The platform is designed to meet the needs and desires of players while providing a fun and interactive experience .

💻📱 Supported devices

The ability to play Walmart Discovered on different devices makes the platform even more accessible. Players can seamlessly switch between different devices and experience the Roblox world anywhere, anytime. This flexibility is another big plus for Walmart Discovered and allows players worldwide to take part in this exciting adventure.

🤝🌐 The fusion of retail and virtual worlds

The partnership between Walmart and Roblox is an eye-opening example of how companies can bring traditional retail experiences into the digital world. Walmart's integration into the Roblox platform opens up new opportunities for players and shows how brands can be present in virtual worlds. It's a win-win situation, with players benefiting from an expanded selection of virtual items and Walmart expanding its presence in the digital world.

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In the age of digitalization, where technologies such as Extended Reality (XR) and the Metaverse are constantly becoming more relevant, Xpert.Digital positions itself as an opinion leader and pioneer. With over 1,500 specialist articles, Xpert.Digital has established itself as a central point of contact for the industry.

🌌 Extended Reality (XR): The best of both worlds

Extended Reality is a collective term that includes virtual reality (VR), mixed reality (MR) and augmented reality (AR). Xpert.Digital is committed to creating immersive XR experiences that are both informative and entertaining.

• Interactive Experiences: XR allows users to immerse themselves in virtual worlds and interact with their surroundings in ways previously unimaginable.
• Education and Training: XR can be used for educational purposes to convey complex topics and concepts in an understandable and tangible way.
• Entertainment: Whether games, films or art – XR opens new horizons in digital entertainment.

🔮 Augmented Reality (AR): See the world through digital eyes

Augmented Reality, a particular focus of Xpert.Digital, makes it possible to integrate digital information or graphics into the real world. The possibilities are nearly unlimited.

• Marketing and Advertising: AR can be used to create interactive advertising campaigns that engage customers in a whole new way.
• Everyday help: From navigation apps that project the route directly onto the street to furniture apps that show what a new sofa would look like in the living room - AR makes it possible.

🌐 The Metaverse: The Next Big Thing

The Metaverse is a virtual world where people can interact through avatars and create shared experiences. Xpert.Digital recognizes the enormous potential of the Metaverse and is working to translate this potential into usable products and services.

• Social Interaction: The Metaverse offers the opportunity to connect with people from all over the world and share common experiences.
• Economy and trade: Virtual goods and services can be traded in the metaverse, which opens up completely new business models and sources of income.
• Creative Freedom: From building your own worlds to designing custom avatars, the Metaverse is a place of endless creative possibilities.

🚀 Xpert.Digital at the forefront of innovation

Xpert.Digital shows how a company can be at the forefront of the technological revolution. With their focus on XR, AR and the Metaverse, they are well positioned to shape and define the future of digital interaction.

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