Shopping 3.0: Walmart Consumer Metaverse – An online shop as V-Commerce with Walmart Land and Walmart's Universe of Play? | Roblox

There's an update regarding Walmart's involvement. While this article focuses primarily on the strategy, the following update link provides the latest news and information on what has changed.

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• Walmart returns to Roblox with an innovative idea: Walmart Discovered

The development of digital technologies is constantly accelerating and has already revolutionized many aspects of our daily lives. One of the latest developments in this field is the metaverse, a virtual reality that is increasingly becoming an extension of our real lives. Walmart, one of the largest retail chains in the US, recently announced that it will not only witness this digital revolution but also play a leading role in it.

🌍 The leap into the virtual world

Instead of limiting itself to conventional retail strategies, Walmart aims to conquer the digital realm and set new standards. The company is working on creating its own 3D store in the Metaverse. In this store, customers can stroll through the aisles just as they are used to in physical stores. The difference is that the shopping cart is virtual and can be navigated through the 3D environment.

💳 A seamless shopping experience

One of the most interesting aspects of this initiative is the integration of Walmart Pay, the company's own mobile payment service. Customers can now pay for their purchases directly within the virtual environment. The real advantage: goods purchased in the Metaverse are then delivered to a real-world address. This eliminates the need for additional steps or applications, significantly simplifying the shopping experience.

🌐 The connection between the virtual and physical worlds

But that's just the tip of the iceberg. Walmart plans to connect its virtual store to the physical world. For example, interfaces to smart home devices are conceivable. Shopping lists could then be imported directly from smart refrigerators into the virtual shopping cart. The use of augmented reality for product recognition and information is also under discussion.

🎮 Brand loyalty through gamification

By using gamification elements, Walmart could also strengthen customer brand loyalty. Discount promotions or special events could take place directly in the Metaverse, making shopping an interactive and fun experience.

👥 The role of the community

Beyond the shopping experience, the virtual world also offers opportunities for social interaction. Customers could meet in the virtual store, exchange product reviews in real time, or even participate in cooking classes together. In this way, Walmart could build and maintain a community around the brand.

🔐 Data protection and ethics

Naturally, such developments also raise questions regarding data protection and ethics. Walmart will need to offer clear guidelines and transparency in this regard to avoid jeopardizing customer trust.

📝 Exploring the Metaverse

Walmart is planning far more than a simple digital presence. The company aims to create a seamless and expanded shopping experience that blurs the lines between the physical and digital worlds. Exploring the metaverse represents a revolutionary step in the evolution of retail, one that has the potential to fundamentally change the way we shop.

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#️⃣ Hashtags: #Metaverse #Walmart #Retail #Innovation #VirtualReality

Walmart, the US retail giant, has ambitious plans for the Metaverse. The company plans to create an online store where digital goods can be bought and sold within the Metaverse. These plans are no longer just intentions, but are now being put into action.

🌐 The idea of ​​having a presence in the Metaverse is an exciting step for Walmart. The Metaverse represents a virtual world that exists beyond physical reality, where people can interact, trade, and engage in a variety of activities. This emerging field has recently garnered a lot of attention.

🚀 To realize this ambitious project, Walmart already filed several trademark applications with the US Patent and Trademark Office (USPTO) in early 2022. This demonstrates that the company has serious plans to gain a foothold in the metaverse.

🔍 It's interesting to observe how Walmart has developed in the e-commerce sector over the past few years. Previously, the company was considered rather sluggish and late to the digital transformation. However, it has made significant progress recently and established itself as a major player in online retail.

🌐 Walmart's ambitions in the metaverse are part of a broader trend where companies are exploring and leveraging the possibilities of so-called "Web 3.0." Web 3.0 represents a new era of the internet in which decentralization, blockchain technology, and virtual worlds play a central role.

🌟 It is worth taking a closer look at Walmart's steps and considerations, as they could influence the future of retail and the metaverse in various ways:

1. Digital Goods in the Metaverse

The idea of ​​buying and selling digital goods in the metaverse opens up a completely new market segment. This could range from virtual clothing and accessories to digital real estate. This business model could be of interest not only to players in virtual worlds, but also to companies and individuals.

2. Trademark registration

The fact that Walmart has registered trademarks related to the Metaverse shows that the company has serious plans. It also signals that Walmart intends to protect and strengthen its presence in the Metaverse.

3. Walmart's Digital Progress

Walmart's transformation in e-commerce is remarkable. The company has invested heavily in technology and logistics to compete with online giants like Amazon. This experience and these resources could benefit Walmart in the metaverse.

4. Web 3.0 and the future of the Internet

Web 3.0 is an emerging concept that decentralizes the internet and creates new opportunities for interaction and business. Companies that invest in this technology early on could position themselves as pioneers and benefit from its advantages.

5. Walmart as a driver of the metaverse

If Walmart succeeds in the metaverse, it could inspire other companies to take similar steps. This could accelerate the overall growth of the metaverse and open up new opportunities for business and innovation.

🌍 Walmart's initiative in the Metaverse demonstrates how profoundly digital transformation is changing retail. The Metaverse offers an exciting new dimension where companies like Walmart can expand their presence and unlock new business opportunities. It will be fascinating to see how this development unfolds in the coming years and how it shapes the future of retail and the Metaverse.

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#️⃣ Hashtags: #Metaverse #Walmart #ECommerce #Web3 #Digitalization

XR (Extended Reality) & Metaverse Gateway Technologies 2024 – Image: Xpert.Digital

V-Commerce, a combination of “virtual” and “commerce”, is a new hybrid model for retail that can also easily be used at hybrid trade fairs and events. Imagine blurring the lines between online and offline shopping, opening up endless possibilities for buyers and sellers alike. This model can also be used as a cross-border solution, which makes it particularly interesting for internationally operating companies.

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• XR & Metaverse Gateway Technologies 2024

Walmart is entering the virtual world of Roblox with two exciting experiences: Walmart Land and Walmart's Universe of Play. These groundbreaking projects were announced last year and are designed to enrich the online gaming platform Roblox with new offerings.

🛍️ Walmart Land: A paradise for fashion and more

Walmart Land is a virtual paradise for fashion, beauty, and entertainment enthusiasts. Roblox users can immerse themselves in this digital world and purchase products for their avatars. The unique aspect is that they can use badges and coins earned on the platform to acquire these virtual treasures. The focus here isn't on making money directly, but rather on providing users with a fun and interactive experience.

🎮 Walmart's Universe of Play: Adventures for Toy Fans

Walmart's Universe of Play, on the other hand, is aimed at toy lovers in the Roblox community. In this environment, users can explore toy worlds and earn virtual goods. What makes it special is that Walmart plans to offer games featuring products and characters from popular entertainment brands like Jurassic World and Paw Patrol. This promises exciting adventures and a wide range of virtual toys.

🌐 Strategic decision by Walmart

Walmart's decision to enter the Roblox metaverse is a well-thought-out strategic move. Roblox already boasts a massive community of over 52 million daily users, predominantly young people. This demographic is extremely valuable to Walmart, as it can significantly influence the company's long-term goals.

👔 William White, CMO of Walmart, in an interview

William White, Walmart's Chief Marketing Officer, emphasized the importance of this initiative in an interview with Bloomberg. It is Walmart's first major campaign in the metaverse, and it aims to reach customers in unexpected and engaging ways. This move into the virtual world demonstrates how companies are increasingly recognizing the potential of the metaverse to showcase their brands and products.

💡 The potential of the metaverse for Walmart

The idea of ​​converting virtual experiences into real-world purchases is a clever approach. While Walmart doesn't currently generate direct revenue from these immersive experiences, this could certainly change in the future. The ability to pay brands to enter these virtual worlds and showcase their products could represent a lucrative revenue stream. Furthermore, these virtual experiences could encourage users to visit physical Walmart stores or make more online purchases.

🚀 The Metaverse as a platform for businesses

The metaverse is increasingly becoming a platform for businesses to connect with their target audiences. The merging of virtual and real-world experiences opens up exciting opportunities for marketing and customer engagement. Walmart has made an impressive entry into this emerging world with Walmart Land and Walmart's Universe of Play.

🛒 A retail sector in transition

This Walmart initiative demonstrates how the retail industry is constantly evolving and seeking new ways to engage customers. The Metaverse offers an exciting platform for businesses to create innovative and entertaining experiences that can foster customer loyalty and unlock new revenue streams. With Walmart Land and Walmart's Universe of Play, Walmart has taken a step into the future, leveraging the power of virtual worlds to capture the attention of young consumers.

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#️⃣ Hashtags: #WalmartRoblox #MetaverseMarketing #VirtualShopping #RobloxAdventures #WalmartInnovations

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Walmart isn't just focusing on traditional online shopping; it also plans to conquer the metaverse with exciting shopping experiences. The company intends to offer a wide range of virtual experiences designed not only to entertain but also to revolutionize traditional shopping.

🎵 Virtual October concert “Electric Fest” 🎤

A notable example of these ambitions was Walmart Land's virtual October concert, "Electric Fest," featuring well-known artists such as Madison Beer, Kane Brown, and Yungblud. But that wasn't all. Walmart is embracing innovation and has created a "physics-defying Ferris wheel." This Ferris wheel allows visitors to enjoy a breathtaking, bird's-eye view of Walmart's virtual world. It's a clear indication of how the company is blurring the lines between the real and virtual worlds.

👗 Virtual fitting room “Be Your Own Model” 👠

Another exciting development is Walmart's introduction of the virtual fitting room, "Be Your Own Model." Launched in September, this innovative solution allows customers to virtually try on clothing before purchasing it, representing a step towards more personalized and convenient online shopping.

📺 Walmart enters the streaming business 🎬

Furthermore, Walmart has plans to enter the streaming business. The retail giant has already held talks with industry heavyweights like Paramount, Disney, and Comcast to explore potential collaborations. This suggests that Walmart wants to play a significant role not only in physical retail but also in the digital entertainment industry.

🌐 The Metaverse and its meaning 🚀

The metaverse, a term that has recently garnered much attention, refers to a virtual world where users can interact, trade, and communicate. It is a type of augmented reality that links various elements of the physical and digital worlds. The metaverse promises a new paradigm for how people interact and conduct business online.

🚀 The potential of the metaverse for retail 🛒

Walmart isn't the only company recognizing the potential of the metaverse. In recent years, many tech giants like Meta (formerly Facebook), Google, and Microsoft have announced plans to invest in the metaverse and develop their own virtual worlds. These developments suggest that the metaverse isn't just a passing fad, but could be the future of the internet.

The idea of ​​using the metaverse for retail offers numerous possibilities. One of these is the creation of virtual shopping worlds where customers can explore and purchase products as if they were physically in the store. These virtual shopping experiences can be made even more realistic thanks to modern technologies such as augmented reality (AR) and virtual reality (VR).

🎉 Innovations at Walmart: “Electric Fest” and more 🎡

One example of these innovations is Walmart Land's "Electric Fest," mentioned above. At this virtual concert, participants could not only listen to music but also navigate a virtual environment designed specifically for the event. This enabled an immersive experience that went far beyond what is possible in a conventional online store.

Walmart's "physics-defying Ferris wheel" is another example of the possibilities of the metaverse. This virtual Ferris wheel allows users to move around in a virtual environment while enjoying the freedom to defy gravity. Such experiences are not only entertaining but also demonstrate how the metaverse can redefine physical laws.

Walmart's "Be Your Own Model" virtual fitting room is a step towards more personalized shopping. Customers can virtually try on clothing to ensure a good fit and meet their expectations. This significantly improves the online shopping experience and reduces returns of unsuitable products.

📺 Walmart in the streaming business: Opportunities and potential 🎥

Walmart's move into the streaming business is further evidence of how the metaverse is impacting various industries. The company recognizes the potential of the digital entertainment sector and wants to play a role in this growing market. Discussions with major media companies indicate that Walmart is seriously interested in establishing a presence in this area.

Overall, Walmart's strategy in the Metaverse demonstrates the company's readiness to adapt to the changing retail landscape and the digital world. The Metaverse offers new opportunities not only for commerce but also for entertainment and social interaction. It will be exciting to see how Walmart leverages these opportunities and what further innovations the company will introduce in the future.

🤝 Walmart in talks with Paramount, Disney and Comcast 🤝

Given Walmart's ongoing discussions with Paramount, Disney, and Comcast regarding potential streaming partnerships, this is an exciting move for the company. The streaming market has grown rapidly in recent years, offering a wealth of entertainment options for consumers. Partnering with established media companies could allow Walmart to gain a foothold in this competitive market and offer a wide range of content.

Paramount, Disney, and Comcast are among the heavyweights of the entertainment industry and boast impressive libraries of films and series. If Walmart successfully enters the streaming market and these partnerships materialize, the company could gain access to high-quality content to offer its customers. This could make Walmart's streaming service attractive and competitive.

🛍️ Walmart and the Metaverse: A seamless connection

It's also interesting to observe how Walmart connects its physical retail stores with its digital business and the Metaverse. The company already has experience in e-commerce, operating both online stores and brick-and-mortar locations. By integrating virtual shopping experiences into the Metaverse, Walmart could create a seamless bridge between its physical stores and the digital world.

👗 Virtual fitting rooms: “Be Your Own Model”

The idea of ​​offering virtual fitting rooms like “Be Your Own Model” is another step in this direction. Customers can virtually try on clothes while simultaneously navigating Walmart's virtual world. This creates an interactive shopping experience that combines the benefits of online shopping with the fun and social interaction of a physical store.

🌐 Walmart in the Metaverse: Innovation Strategy

Overall, Walmart's strategy demonstrates how companies are attempting to leverage the potential of the metaverse to expand their business models and create more innovative shopping and entertainment experiences for their customers. It will be exciting to see how these developments evolve in the coming years and how they influence the way we shop, entertain ourselves, and interact online.

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#️⃣ Hashtags: #Walmart #Metaverse #Innovation #Streaming #VirtualShopping

Metaverse & Extended Reality training, lecture or workshop for augmented, mixed and virtual reality – Xpert.Digital

In today's digital era, technology is evolving at a rapid pace. There are constantly new terms and technologies that need to be understood and mastered. If you're having trouble keeping up with topics like Metaverse, XR technologies, or immersive 3D, you're not alone.

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In today's digital world, terms such as blockchain, NFTs, wallets, cryptocurrencies and the metaverse have become increasingly present. For newcomers, these terms may seem confusing and complex at first. Here we try to explain these terms in an understandable way and give you important and interesting details about them.

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Find the right Metaverse agency and planning office such as a consulting firm - Image: Xpert.Digital

🗒️ Find the right Metaverse agency and planning office such as a consulting firm - search and search for top ten tips for consulting & planning

In the age of digitalization, where technologies such as Extended Reality (XR) and the Metaverse are constantly becoming more relevant, Xpert.Digital positions itself as an opinion leader and pioneer. With over 1,500 specialist articles, Xpert.Digital has established itself as a central point of contact for the industry.

🌌 Extended Reality (XR): The best of both worlds

Extended Reality is a collective term that includes virtual reality (VR), mixed reality (MR) and augmented reality (AR). Xpert.Digital is committed to creating immersive XR experiences that are both informative and entertaining.

• Interactive Experiences: XR allows users to immerse themselves in virtual worlds and interact with their surroundings in ways previously unimaginable.
• Education and Training: XR can be used for educational purposes to convey complex topics and concepts in an understandable and tangible way.
• Entertainment: Whether games, films or art – XR opens new horizons in digital entertainment.

🔮 Augmented Reality (AR): See the world through digital eyes

Augmented Reality, a particular focus of Xpert.Digital, makes it possible to integrate digital information or graphics into the real world. The possibilities are nearly unlimited.

• Marketing and Advertising: AR can be used to create interactive advertising campaigns that engage customers in a whole new way.
• Everyday help: From navigation apps that project the route directly onto the street to furniture apps that show what a new sofa would look like in the living room - AR makes it possible.

🌐 The Metaverse: The Next Big Thing

The Metaverse is a virtual world where people can interact through avatars and create shared experiences. Xpert.Digital recognizes the enormous potential of the Metaverse and is working to translate this potential into usable products and services.

• Social Interaction: The Metaverse offers the opportunity to connect with people from all over the world and share common experiences.
• Economy and trade: Virtual goods and services can be traded in the metaverse, which opens up completely new business models and sources of income.
• Creative Freedom: From building your own worlds to designing custom avatars, the Metaverse is a place of endless creative possibilities.

🚀 Xpert.Digital at the forefront of innovation

Xpert.Digital shows how a company can be at the forefront of the technological revolution. With their focus on XR, AR and the Metaverse, they are well positioned to shape and define the future of digital interaction.

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