Successful growth despite market challenges: 1komma5 ° sets new standards in the energy transition

Published on: February 19, 2025 / update from: February 19, 2025 - Author: Konrad Wolfenstein

Successful growth despite market challenges: 1komma5 ° sets new standards in the energy transition - Image: Xpert.digital

Innovative growth: the success of 1komma5 ° in the challenging market environment

More sales despite the market decline: the success strategy of 1komma5 °

The Hamburg-based company 1KomMA5 ° once again asserted itself as the leading player in the New Energy industry in 2024. Despite an economically difficult market environment with a falling demand for photovoltaic systems and heat pumps, the company was able to record considerable sales growth. Total turnover rose from 450 million euros in 2023 to 520 million euros in 2024, a new record. Organic growth, which increases from 36 % from EUR 360 million to 490 million euros after adjusting acquisitions.

This development underlines the company's innovative strength and strategic foresight, which has deliberately decided against a growth-driven takeover strategy and instead relies on technological innovations, international expansion and digital business models.

Suitable for:

Strategies for sustainable growth

1. Organic growth as a strategy of success

1KomMA5 ° has not strengthened its market position through aggressive acquisitions, but by targeted internal growth. This procedure made it possible to make business processes more efficient, focus on your own technologies and to ensure sustainably profitable corporate development.

2. International expansion - from Helsinki to Adelaide

The global presence of 1komma5 ° has been expanded: 80 locations and 26 showrooms worldwide offer the opportunity to find out more about the latest energy solutions. The expansion to Scandinavia, Australia and the Benelux countries has contributed significantly to increase sales despite a weak demand on the German market.

3. Technology and software investments as a growth driver

The company has invested massively in the development of innovative energy management technologies, especially in Heartbeat AI and the smart meter rollout. These technologies enable intelligent control of energy systems, reduce costs for consumers and increase network stability.

"With Heartbeat AI we create the largest virtual power plant in Europe and make decentralized energy systems profitable." - Philipp Schröder, CEO of 1komma5 °

4. New business models: Dynamic electricity prices and software services

Instead of only relying on hardware sales, 1komma5 ° offers dynamic, individual electricity prices in real time-based on a flat-rate software fee. This strategy strengthens the recurring sales model of the company and makes it more independent of the demand for solar systems and heat pumps.

5. Quality focus and sustainable production

While many competitors rely on inexpensive Asian products, 1komma5 ° uses high -quality polysilicon from Germany. This decision not only ensures a higher product quality, but also strengthens the European value chain.

Heartbeat AI: The technological heart of 1komma5 °

One of the most important innovations of the company is the AI-based energy management software Heartbeat AI, which plays a key role in the future strategy. 40,000 decentralized energy systems are already networked, which creates a virtual power plant that optimizes consumption, storage and feeding of electricity.

Functions and advantages of Heartbeat AI

Virtual power plant: The AI combines thousands of households, optimizes the flow of energy and reduces network loads.
Intraday trading: Customers benefit from additional revenue of up to 1,000 euros annually, especially with larger battery systems.
SaaS sales potential: For 2025, 1komma5 ° expects software-as-a-service turnover in the medium double-digit million range.
Future investments: The company plans to invest another 100 million euros in Heartbeat AI over the next three years in order to establish the platform as the largest virtual power plant in Europe.
Compatibility with existing systems: Heartbeat AI is managed as an independent subsidiary in order to also reach customers with existing PV systems from other manufacturers.
International expansion: The AI business field is actively expanded in Sweden, Denmark and the Netherlands.

Market environment and differentiation of 1komma5 °

While many companies have to struggle with the declining demand for solar systems and heat pumps, 1komma5 ° stands out from the competition with its clear positioning and strategic orientation:

Diversification instead of dependency: The company not only relies on hardware, but also on software services, energy management and electricity trading.
Energy supply of the future: Through intelligent pricing and dynamic tariffs, it can be announced: inside your electricity costs.
Debt -free growth: Despite high investments, 1komma5 ° remains surgically profitable and without debt.
Technology as a competitive advantage: With the AI-based platform Heartbeat AI, the company offers crucial added value compared to traditional providers.

Future growth plans

1komma5 ° has ambitious goals for the coming years:

Scaling of the software business with another 100 million euros investments in Heartbeat AI.
International expansion to other European markets and North America.
Expansion of the virtual power plant with more than 100,000 networked households by 2027.
Expansion of showrooms and locations to strengthen the physical presence.

CEO Philipp Schröder is optimistic: "We want to accelerate the energy transition for private households and companies by combining innovative technologies with sustainable business models."

Technological innovations and sustainable energy solutions

Despite a difficult market environment, 1komma5 ° 2024 impressively demonstrated that the right strategy is possible to grow successfully. Through technological innovations, a clever market expansion and a strong focus on software and digital business models, the company has further consolidated its position as one of the leading actors in the field of renewable energies.

With the combination of Heartbeat AI, virtual power plant, dynamic pricing and sustainable production, 1komma5 ° sets new standards in the energy industry - and impressively shows that the future of energy supply can not only be made sustainable but also economically attractive.

Suitable for: