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Share of AR/VR technology adoption – Image: Xpert.Digital

According to current data, 35 percent of the surveyed executives have implemented augmented or virtual reality (AR/VR) technologies in at least one business unit, and 13 percent have used the technology in multiple units. In contrast, three percent of the surveyed executives did not know the extent to which their company uses augmented or virtual reality technologies, and another 11 percent confirmed that they have neither evaluated this technology nor plan to implement it.

Degree of AR/VR technology adoption among global CEOs

• 27% – Piloting
• 24% – Evaluate or plan a pilot
• 22% – Introduction in a business unit
• 13% – Introduced in multiple business areas
• 11% – No planning or evaluation for implementation
• 3% – Don’t know

Augmenting working hours through Extended Reality (XR) technology – Image: Xpert.Digital

Percentage of working time that could be augmented by Extended Reality (XR) technology in 2019: In 2019, 35 percent of working time in the health and social care sector could be augmented through the use of Extended Reality (XR) technology. In comparison, only 16 percent of working time in the business services sector could be augmented, which is below the average of 21 percent across all sectors studied. Workers in all sectors could improve their productivity through the use of XR, with the opportunities being most noticeable in health and social care, manufacturing, and construction.

Augmentation refers to the process of a person collaborating with technology to perform a task more productively. In contrast, automation occurs when technology replaces a person in performing a task. The source model illustrates augmentable working time for various industries.

Suitable for:

• Continuous improvements and further developments in extended reality
• Economic factor XR technology

What percentage of working time is augmented by Extended Reality?

• 35% – Health and social services
• 30% – Manufacturing
• 30% – construction industry
• 23% – Education
• 23% – Retail
• 22% – Mining
• 22% – Information and communication
• 21% – Transport
• 21% – Public sector
• 20% – Utilities
• 19% – Tourism
• 17% – Leisure and other services
• 17% – Financial services
• 16% – Business services

Global market spending on Extended Reality (XR) technologies – Image: Xpert.Digital

As predicted in a 2019 report, the business use of Extended Reality (XR) technologies will increase worldwide from 2018 to 2023 across all industries, with forecasts predicting that in 2023, $35 billion will be spent on these technologies in the manufacturing and construction industries alone.

A common misconception is that virtual reality (VR) and augmented reality (AR) are limited to the gaming and entertainment industries. However, this is beginning to change, as experts have noted that in 2019, industrial spending on XR technologies surpassed consumer spending. Analysts predict that by 2023, industrial adoption will be three times that of consumers, with the applications of XR technologies expanding and evolving as businesses realize their full potential.

Global market spending by industry on Extended Reality (XR) technologies

2023 – Extended Reality Spending in Billions US Dollars

• 35 – Manufacturing and Construction
• 24 – Public Sector
• 20 – Communication, Media & Entertainment
• 19 – Professional Services & Retail
• 10 – Transport, Logistics and Wholesale
• 7 – Resources
• 5 – Financial services

2022 – XR technologies spending in billions of US dollars

• 24 – Manufacturing and Construction
• 17 – Public Sector
• 14 – Communication, Media & Entertainment
• 13 – Professional Services & Retail
• 7 – Transport, Logistics and Wholesale
• 5 – Resources
• 4 – Financial services

2018 – Spending on Extended Reality in billions of US dollars

• 1 – Manufacturing & Construction
• 1 – Public Sector
• 1 – Communication, Media & Entertainment
• 1 – Professional Services & Retail
• 0 – Transport, Logistics & Wholesale
• 0 – Resources
• 0 – Financial Services

Suitable for:

• The need and demand for XR technologies is growing

Extended Reality (XR) Technologies Boom by 2025? – Image: Xpert.Digital

In a survey conducted in early 2019, 39 percent of respondents agreed with the statement that extended reality (XR) technologies will be as ubiquitous in the consumer market as mobile devices by 2025. This stands in stark contrast to the two percent who disagreed with this assertion.

In this survey, XR technologies encompass augmented reality (AR), virtual reality (VR), and mixed reality (MR). The question was: “Please indicate your agreement with this statement: By 2025, AR/VR/MR/XR will be as ubiquitous in the consumer market as mobile devices.” Percentages exceeding 100 percent are due to rounding.

Views on the ubiquity of Extended Reality (XR) technologies by industry professionals – Percentage of respondents

• 39% – Strongly agree
• 47% – Agree
• 9% – Neither agree nor disagree
• 5% – Disagree
• 2% – Strongly disagree

Factors for the AR market and VR market – Image: Xpert.Digital

Factors that, according to XR/AR/VR/MR industry experts in the USA, are most responsible for the Augmented Reality (AR) market overtaking the Virtual Reality (VR) market in 2020

Cost, accessibility, and security are the three factors most responsible for the augmented reality market eventually overtaking the virtual reality market, according to a survey of XR industry experts.

Which of the following factors are most responsible for the AR market overtaking the VR market?

• 57% – Costs (e.g., creating good AR apps or adding AR features to an existing app is cheaper than producing good VR apps and content)
• 52% – Accessibility of AR
• 45% – Security
• 41% – Simpler and more intuitive experiences through AR
• 33% – Increased corporate investment in AR technology
• 30% – Scalability of AR
• 30% – More real-world applications and tangible benefits for AR
• 27% – Greater range of AR-compatible applications and software
• 24% – Higher preference for AR among consumers
• 9% – No need for additional devices for AR

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your strategic goals:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)