Does virtual reality have any chance of establishing itself from the B2B niche into the B2C mainstream? – Survey Numbers | Looking for information

Virtual reality (VR) has made significant progress in recent years. Originally intended as a technological innovation for gamers and tech enthusiasts, VR has now found its way into various business areas, particularly in B2B applications such as automotive, real estate, medicine, education and training. But the question arises: Does virtual reality have any chance of establishing itself from the B2B niche into the B2C mainstream?

📈 VR market opportunities and potential

The answer to this question is complex. On the one hand, there are numerous use cases and potential for VR in the B2C market. Think virtual travel, social interactions in VR environments, education, virtual shopping, and even VR fitness classes. On the other hand, some statistics suggest that the general public is still hesitant to fully embrace this technology.

📊 Facts and figures about the acceptance of VR

A good example of this hesitation is a survey conducted by Bitkom in August 2023. Of over 1,165 people surveyed, 33% said they had never used VR glasses and had no plans to do so in the foreseeable future. This is a significant number of people who have not yet been exposed to VR or are not interested.

❓ Reasons for reluctance towards VR

Why is that? There are various reasons why people are still hesitant to open up to the VR world:

1. Costs

Purchasing VR equipment can be expensive. Although prices have fallen in recent years, they are still unaffordable for many.

2nd place

Not everyone has the space in their apartment or house to set up a VR environment.

3. Technological fears

Some people feel intimidated by technology or have concerns about privacy and security.

4. Physical discomfort

Some people report feeling nauseous or dizzy when using VR glasses.

5. Lack of awareness

Many are still unaware of the possibilities and applications of VR.

🚀 Development and future of VR in the market

However, it is important to emphasize that VR technology is constantly evolving and improving. Today's challenges may be irrelevant in a few years. The industry is working hard to make VR more accessible, affordable and user-friendly.

💡 Positive indicators for the growth of VR

There are also many positive signs that VR is growing in the B2C market. The number of VR applications available is constantly increasing, and more and more companies are investing in the development of VR content. Additionally, major technology companies such as Google, Facebook and Sony have made significant investments in VR, indicating strong confidence in the technology's potential.

🔮 Potential in the B2C market

Despite the current hesitation and challenges, VR has enormous potential in the B2C market. It will be interesting to see how this technology develops over the next few years and whether it manages to become mainstream.

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Recently, virtual reality (VR) technology has become more and more important, and it is exciting to see how people in Germany react to this development. The following survey results provide an insight into the opinions and attitudes of the German population towards VR:

Survey on the use of virtual reality glasses in Germany 2023 – Image: Xpert.Digital

📊 Have you ever used virtual reality glasses or can you imagine using VR glasses in the future?

• I have already used VR glasses and will use them again – 20%
• I have already used VR glasses, but will no longer use them – 6%
• I haven't used VR glasses yet, but would like to use one - 39%
• I haven't used VR glasses yet and don't plan to use one - 33%
• Don’t know/no answer – 2%

👓 1. Experience with VR glasses

20% of respondents have already used virtual reality glasses and plan to continue to do so in the future. This group has likely recognized the potential and benefits of VR and wants to continue to experience them.

😔 2. Disappointed users

However, there is also a small group of 6% who, after trying VR, decided not to do so again. This could be due to various factors such as discomfort or dizziness, technical problems or simply disappointment with the experience provided.

🤔 3. Curious beginners

Interestingly, there is a fairly large group of 39% of respondents who have not yet tried VR glasses but would like to do so. This indicates a growing curiosity and interest in the technology.

🙅‍♀️ 4. Skeptics

33% of respondents have not yet used VR glasses and do not plan to do so in the future. These people may be skeptical about new technology or may not see any added value for themselves in using VR.

🤷‍♂️ 5. Unsafe

Finally, there are 2% of respondents who are unsure or have not provided any information about their preferences when it comes to VR.

🔮💭 Additional thoughts and considerations

Virtual reality offers an immersive experience that allows users to immerse themselves in another world. From games to educational applications, there are a variety of ways VR can be used. However, it's important to note that not all VR experiences are suitable for everyone. Some people may be sensitive to the immersive environment and experience discomfort or dizziness.

VR technology is still in its early stages and is constantly evolving. Future improvements could lead to more people becoming interested in VR and wanting to try it out. Ultimately, the survey shows that there is mixed interest in VR in Germany. While many people are curious about the technology and want to try it out, there are also a significant number of skeptics. It remains to be seen how interest in VR will develop in the coming years.

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