World of Wonders: A versatile content factory in the changing media world – Image: Xpert.Digital
Pioneer of knowledge formats: How “World of Wonders” combines knowledge and entertainment
Innovation meets knowledge: The vision of “World of Wonders” in the digital age
“ World of Wonders ” – the name alone immediately evokes associations for many people with exciting knowledge programs on television, fascinating documentaries on science, technology and nature, as well as a wide range of media that combine education with entertainment. “World of Wonders” has had a permanent place in the German-speaking television landscape since 1996 and has continued to develop ever since. What once began as a classic TV production company is now much more than just a well-known brand for knowledge formats: It is a broad-based content factory that serves a wide variety of media channels and continually breaks new ground to impart knowledge and promote digital innovations. The following provides a comprehensive insight into the development, current projects and future prospects of “World of Wonders” - and thus into a success story that is constantly adapting to the needs of a rapidly changing media world.
The beginnings as a TV production company
In the 1990s, television in Germany was characterized by a wide variety of formats. However, the broadly effective broadcasters often focus on entertainment shows, series and films. At that time, it was still relatively rare to find an independent knowledge magazine that dealt with scientific, technical or historical topics. “World of Wonders” began in 1996 to fill exactly this niche. A knowledge program was launched under the title of the same name, which was aimed at a broad audience in a contemporary form. The aim was to present complex topics in an understandable way and to create curiosity with innovative visualizations. At the same time, the audience should be entertained.
It was recognized early on that knowledge transfer and infotainment do not necessarily have to be in contradiction. Instead, an attempt was made to combine both elements in an exciting way. The result was a successful TV format that quickly established itself. “We wanted to show that science can also be fun,” is a common statement that aptly describes the recipe for success of “World of Wonders” in the early years. The approach of wrapping dry theory in appealing images and understandable words was groundbreaking for many subsequent formats.
Over the years, a separate TV production landscape developed around the popular knowledge magazine. “World of Wonders” supplied various broadcasters with journalistically prepared reports and documentaries about technology, the environment, research, history and much more. The “World of Wonders” brand became increasingly anchored in the audience’s consciousness and soon stood for quality, reliability and exciting knowledge in the TV sector.
The launch of our own 24/7 special interest channel
Over time, those responsible for “World of Wonders” came to the idea that having their own platform for broadcasting the extensive archive and new production portfolio would be advantageous. This led to the launch of our own special interest channel “Welt der Wunder TV” in 2013. This decision proved to be an important step towards independence and media diversification. The channel can still be received freely via satellite today and is aimed at everyone who is interested in knowledge magazines, documentaries and reports.
“We wanted to offer viewers the opportunity to immerse themselves in the world of knowledge around the clock,” is how an internal announcement describes the basic idea of the special-interest channel. Since its launch, “Welt der Wunder TV” has ensured greater independence for the company, as the content is no longer solely dependent on external broadcasting locations. Even though the market for linear television is declining overall, the station maintains its position with a loyal audience and continues to offer distinctive programming that specifically differentiates itself from the mass market.
From TV format to content factory
With the continuous development of new technologies and the emergence of digital platforms, the consumption habits of the audience changed. Those who once only found out about the world via television now like to use streaming services, media libraries or online platforms. For this reason, “Welt der Wunder” began to increasingly shift its own formats to the Internet and open up to other business areas.
“We want to be where our viewers are,” is an internal motto that shows how important it is to make content available across platforms. An extensive infrastructure has now emerged around the original TV production business, ranging from classic television programs to digital offerings on YouTube, social media and even in the Metaverse. It's not just about pure performance. There are further projects in development that make it clear that “World of Wonders” is actively helping to shape new technologies instead of chasing them.
Cross-media strategy and synergies
The cross-media strategy of “World of Wonders” is based on networking various channels in order to reach diverse target groups in a precise manner and to optimally utilize content. TV programs find supplementary articles in the knowledge magazine, while digital platforms can offer shorter or interactive formats. This gives the audience the opportunity to approach the same topic in different ways - or even to actively participate.
“We see an opportunity in every channel to create additional added value,” explains the company about its cross-media orientation. This includes, for example, interactive features on the Internet, lavishly produced documentaries for television and magazines for those who like to read in detail and in peace. The message is clear: knowledge can be conveyed in many forms and should remain accessible and interesting for everyone. This creates synergies between print, TV, online and other distribution channels that are tailored to very different needs.
Print and digital media: diversity under one roof
In addition to TV productions, “World of Wonders” has also been active in the print sector for a long time. A monthly knowledge magazine, which is produced in cooperation with the Bauer Media Group, serves everyone who appreciates extensively researched articles in printed form. “Sometimes it’s nice to hold a magazine in your hand and get information away from the screen,” is how an editor of the print edition emphasizes the appeal of classic reading.
In addition, the company publishes a series of DVDs under the title “World of Wonders - Knowledge Center”, which are aimed at an audience that likes to have entire blocks of topics in one medium. This is also about imparting knowledge in a format that is often used in families and schools. For a younger, more digital-savvy audience, however, your own YouTube channel plays an important role. With hundreds of thousands of subscribers (as of January 2023) and a variety of videos, it offers fast, entertaining and easily accessible knowledge content.
Digital innovations: The MILC project and its own cryptocurrency
In recent years, new technologies such as blockchain and cryptocurrencies have become the focus of numerous companies. “World of Wonders” recognized this trend early on and launched the MILC project in 2017. “MILC” stands for “Media Industry Licensing Content” and describes a platform through which digital media content can be created, distributed and licensed. Blockchain technology is used to ensure transparency, security and efficiency.
A core element of this project is the cryptocurrency MLT (“Media License Token”). It should make it possible to trade digital licenses quickly, securely and internationally. “The future belongs to decentralized structures and smart contract solutions,” is one of the beliefs behind the development of the project at “Welt der Wunder”. Through the use of tokens and intelligent contracts (smart contracts), it should be possible for rights holders and licensees to easily control which content is used where and how.
The idea behind MILC is to solve the typical challenges in media licensing. Licensing transactions are often complex, have international branches and are characterized by long negotiation processes. The project wants to score points here with a user-friendly platform that enables quick and easy transactions. Blockchain technology is also intended to prevent licenses from being sold twice or billed incorrectly. In this way, “World of Wonders” could act as a pioneer in the digitalization of the media industry and open up a completely new market - not only for its own productions, but also for other content providers who want to benefit from reliable technology.
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The Metaverse: Virtual Worlds and Content Marketplaces
Another forward-looking project is building your own metaverse. “World of Wonders” not only wants to pick up on the latest digital trends, but also actively participate in shaping them. The Metaverse is understood as a three-dimensional world of experience in which users can move around via avatars, communicate with each other, make purchases and attend virtual events.
“The next generation of the Internet is immersive and interactive,” is how the company describes its vision. For “World of Wonders” the appeal lies in its innovative potential: On the one hand, media content in the metaverse can be presented in a completely new way, as the boundaries between viewer and actor become blurred. On the other hand, a protected space opens up for professionals in which film licenses can be traded. The aim is to create a B2B marketplace that is integrated within the Metaverse environment and further simplifies licensing transactions relating to digital media.
For the general public, the Metaverse offers an extraordinary opportunity to interactively immerse themselves in the world of knowledge transfer. “We want to make users feel like they are part of the content,” is an often expressed goal. Virtual museums, interactive shows or live discussions are conceivable, in which participants not only watch passively but can also interact freely with their avatar. “World of Wonders” thus builds on the basic principle that the transfer of knowledge is particularly effective when it is designed to be exciting and sensually tangible.
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Content meets technology: This is how “World of Wonders” is shaping the knowledge ecosystem of tomorrow
Innovative technologies as a motor for growth
“Welt der Wunder” sees the step towards innovative technologies and platforms not just as a temporary trend, but as a central driver for future growth. While the market for linear television tends to shrink, digital forms of use are increasing rapidly. People want to decide for themselves when and where they consume content. They want interactivity and a certain proximity to the action, which pure programs in the classic TV format can only provide to a limited extent.
This is exactly where “World of Wonders” comes in: by linking blockchain, metaverse, streaming and community engagement, a new ecosystem for knowledge transfer is created. “We are at the interface between content and technology,” is a fundamental commitment. The company therefore invests a lot in research, development and cooperation with partners from the technology industry. At the same time, efforts are being made to maintain and continue tried and tested formats - after all, for many regular viewers, linear television is a piece of cultural identity and part of their regular media use.
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Classification in the changing media market
To understand why “World of Wonders” is increasingly focusing its strategy on new technologies, it is worth taking a look at general developments in the media market. Digital platforms are booming, streaming services are gaining ground and user-generated content on social media channels is competing with professionally produced content. Large international players such as YouTube, Netflix and Amazon Prime have significantly changed viewing habits, and traditional television channels have to prepare for increasing competition.
Against this background, the question arises as to how a medium-sized company from Germany can survive. “World of Wonders” answers this challenge by diversifying its own content production, creating cross-media synergies and boldly trying out new technologies. This enables greater independence from purely linear revenues and at the same time opens the door to global markets. For example, if licensing transactions are processed in real time via blockchain platforms, not only German users benefit, but also international partners. This makes the “World of Wonders” brand interesting beyond regional borders.
Knowledge as a core competency: education, entertainment and added value
In terms of content, “World of Wonders” remains true to its core competency despite all the innovations: the imparting of knowledge. Unlike pure entertainment offerings, the emphasis is on well-founded research and educationally valuable preparation. Emphasis is placed on designing the information in such a way that it remains understandable for a broad audience. “We want to meet everyone where they are,” is an oft-repeated motto that shines through from TV Magazine to the Metaverse Project.
What sets “World of Wonders” apart is its ability to attractively package topics from science, history or technology and present them as an experience. Instead of giving a lesson, curiosity is aroused. This works even better in digital areas because users can interact directly. Whether through the comment function on social media, through virtual visits to the Metaverse or through voting on future key topics – the company involves the audience in the decision-making processes and can thus respond to their interests in a targeted manner.
A look behind the scenes: The people at “World of Wonders”
Many people who are involved in editorial, production, marketing or development contribute to the successful appearance of “World of Wonders”. Creative minds design new formats, research exciting facts and think about how complex issues can be clearly communicated. Technical experts ensure that TV productions run smoothly, but also implement the latest software solutions and blockchain applications. In marketing, strategies are developed to effectively promote the various channels and the metaverse.
“We are a team of visionaries and pragmatists,” says a senior employee, describing the mix that is important at “World of Wonders” to drive innovation while building on a solid foundation. It is important to always find a balance between the joy of experimentation and a sense of reality. Not every new idea becomes an instant hit, but the company has shown that it is capable of learning and adapting. This ability to change is essential in the fast-moving media business.
Challenges and opportunities on the way forward
Of course, the question remains whether all investments in digital innovations and metaverse projects will bear fruit in the long term. The cryptocurrency market is volatile, acceptance of new technologies is often unclear and user behavior can change quickly. Nevertheless, “World of Wonders” sees these developments as opportunities rather than just risks. “If you don't act, you've already lost,” is an internal belief that you often hear in corporate circles.
Precisely because the technological changes are rapid, it is worth getting involved early and setting standards. By building an independent infrastructure with MILC and the Metaverse, “Welt der Wunder” could succeed in bringing part of the value chain in the media sector under its own roof. If the self-developed platforms become standard, licenses could be traded worldwide and at lightning speed in the future using the “World of Wonders” technology - an ambitious goal, but one that is within the realm of possibility if blockchain and metaverse continue to gain in importance.
“World of Wonders” and the future of knowledge
It has always been true: knowledge is power. Or to put it another way: Those who are well informed have a better understanding of connections and can make well-founded decisions. In a time when the information available on the Internet seems almost endless, the question of serious, reliable content is becoming increasingly important. “World of Wonders” positions itself as a trustworthy contact point that prepares information journalistically and presents it in an exciting setting.
At the same time, the way this knowledge is consumed and experienced interactively is changing. While previous generations oriented themselves to programs on linear television, new generations are growing up with online platforms, smartphones and virtual reality applications. “World of Wonders” does not see this as a contradiction to its own values, but rather as an opportunity to convey knowledge even more clearly and broadly.
Metaverse events and community building
A concrete example of how the Metaverse can contribute to knowledge transfer is virtual events. The World of Wonders metaverse could host conferences, panels, or workshops that bring people together from all over the world. “Imagine attending a three-dimensional lecture about the solar system and being able to exchange ideas with other participants at the same time, while having the planets within your sight,” says a concept developer, describing the possible scenarios.
The virtual world also offers creative scope for exhibitions on historical events or exciting natural topics. In this way you create a community that shares a common interest in knowledge. In contrast to pure “gaming” metaverses, the educational aspect is more prominent here. Nevertheless, entertainment and social interaction should not be neglected, because the mixture of fun and learning is part of the successful DNA of “World of Wonders”.
Learning and training offers
In the near future, the company could also enter into increased collaborations with educational institutions in order to provide virtual learning environments, for example. “We have the technology, we have the content – why not combine the two and bring them directly to schools or universities?” could be an impetus for expanding business areas. Interactive learning modules in the Metaverse, complemented by the benefits of blockchain licensing, could enrich the education sector. As a result, teachers and learners would benefit equally by being able to use high-quality, multimedia materials in a safe and legally clearly regulated environment.
DVD series “Wissensthek” and nostalgic media consumption
Despite the digital transformation, it should not be forgotten that physical media still have their right to exist. The DVD series “World of Wonders – Knowledge Center” aims to bring extensive collections of documentaries and knowledge topics to people who consciously want to secure a physical copy. “Sometimes it’s nice to be able to access content regardless of an internet connection,” is a typical reason given by DVD buyers.
In addition, such DVDs are often popular as gifts or for use in training rooms. The company thus takes into account the different needs of the target groups, not all of which find fulfillment exclusively in streaming and digital experiences. The wide range of formats and channels shows that “Welt der Wunder” has understood that a modern media company must appeal to people on different levels in order to be successful in the long term.
YouTube engagement and social media
In order to reach younger target groups, the “Welt der Wunder” YouTube channel has been an important pillar for years. With short, concise videos that consist of prepared TV reports or exclusive online content, the company reaches an audience of millions - hundreds of thousands of subscribers have been added over the years. “We value direct communication with our viewers,” says an editor, “because the comment columns give us valuable insights into which topics are popular and where questions may still remain unanswered.”
Social media such as Facebook, Instagram or TikTok complement the presence. It's not just about classic marketing, but also about the possibility of involving the audience in finding topics. “Send us your questions!” is what some postings say, and the editorial team takes up these questions to address them in detail in the next video or TV show. This interactive element creates closeness and promotes loyalty to the “World of Wonders” brand.
The future of “World of Wonders”
The journey of “World of Wonders” is far from over. On the contrary: the constant changes in the media industry ensure that the company never stands still. While the TV magazine remains a guarantee of success and the specialty channel offers knowledge and entertainment around the clock, a new chapter in the company's history is always opening, calling for innovations and creative ideas.
Whether it's perfecting your own metaverse, expanding blockchain license trading, new formats for social media or even cooperation with other media companies - there are plenty of opportunities for further development. “We don’t see ourselves as a complete construct, but as a living structure that grows over time,” says a manager, explaining the spirit of “World of Wonders”.
Sustainability and the careful use of resources will also play an even greater role in the future. In some documentaries, “World of Wonders” has already pointed out how important it is to use energy, the environment and technology responsibly. These themes fit perfectly with the brand's education and infotainment focus. The question of how to combine the progress of digitalization with sustainable concepts will become increasingly relevant in the coming years.
A company between tradition and innovation
“World of Wonders” has so far successfully mastered the balancing act between traditional TV business and digital future strategies. The knowledge that once began in classic television broadcasts now finds its place in a wide variety of formats: in print media, in DVDs, in social media clips, on YouTube, in the Metaverse and, in the future, even more so in blockchain-based licensing markets. The goal always remains the same: to impart knowledge, arouse curiosity and inspire people.
The core competency of preparing complex content in an understandable and entertaining way forms the foundation of the brand. This is based on a dynamic team that is familiar with both technology and content and is always looking for new creative ideas. “We think in terms of content, not in media boundaries,” summarizes a long-time editor. This philosophy explains why “World of Wonders” remained relevant and continues to gain influence despite the rapid development of the media market.
Anyone who dares to look into the future will see that “World of Wonders” is likely to write many more exciting chapters. Whether it is the further development of the MILC project, the opening of virtual worlds of experience in the Metaverse or new knowledge formats that have not existed before - the company will be accompanied by openness to technical progress and the requirements of a networked society. The focus should always be on the main concern: disseminating knowledge with quality and enthusiasm so that as many people as possible can benefit from exciting content and broaden their view of the world.
“We are far from discovering all the miracles. “The world is full of stories that want to be told,” is what it often says in “World of Wonders.” And so it remains to be said that this content factory, with its mix of tradition and modernity, of linear television and digital platforms, of printed magazines and innovative metaverse, is in tune with the times. The brand has developed from a classic knowledge magazine into a versatile media company that continually explores new ways of communicating and has the courage to be a pioneer in technological trends.
In a world in which information often appears confusing and questionable, “World of Wonders” positions itself as a reliable place of learning and amazement. Whether young or old, whether a technology freak or a history buff - everyone can find something for themselves in the company's offering. It is inevitable that commercial aspects also play a role, but we succeed in putting them in the service of a sensible goal: the preparation of content that has substance, arouses curiosity and quenches the thirst for knowledge.
Given the potential that lies dormant in blockchain technology, metaverse applications and cross-media exploitation, it can be assumed that “World of Wonders” will remain an exciting player in the media landscape in the coming years. The course has been set, the creativity and curiosity are unbroken - and the audience can look forward to continuing to immerse themselves in the mysteries of this world in an entertaining, informed and innovative way. The “World of Wonders” adventure continues, and the success story will continue as long as the spirit of curiosity and the joy of knowledge are at the center.
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