V-Commerce: Google Shopping with Augmented / Virtual Reality and Artificial Intelligence is coming – virtual fitting

🌐 Digitalization has fundamentally changed the shopping experience in recent years, and now a new revolution is on the horizon: Google recently announced the expansion of its virtual try-on tool, which, through the combination of augmented reality (AR) and artificial intelligence (AI), aims to take online shopping to a whole new level. This innovative tool promises to fundamentally improve online shopping for both customers and retailers.

🧥 How the virtual try-on works

Google's virtual try-on tool is a sophisticated technology that allows users to virtually try on clothes online. It uses a combination of AI and AR to create an impressively realistic representation of garments on virtual models of various body shapes. Thanks to a special diffusion process, every pixel of the displayed clothing is generated from scratch. This results in high-resolution, highly detailed images that give customers a very accurate idea of ​​how the clothes would look on them.

Suitable for:

• Google: Generative AI features for more effective product images and new immersive advertising formats
• Google: Use AR and VR for the spring season to increase sales and attract buyers
• Google: Virtually try on clothes with a new AI shopping feature
• Google introduces new AI tools for better marketing
• Shopware: Virtual fitting room: A new era in e-commerce is dawning

💻 Technology and presentation

The foundation of this technology is a revolutionary diffusion process that allows each image to be created from scratch. The result is extremely realistic views of garments that not only depict the fabric structure and patterns in meticulous detail but also simulate the behavior of the materials. Particularly impressive is the tool's ability to represent even intricate details such as wrinkling, fabric stretch, and how the garment fits different body shapes in real time.

The tool offers models in various sizes from XXS to XXXL, allowing users to see how a garment would look on different body types. This is particularly beneficial for people with non-standard body measurements, as they often struggle to find suitable clothing online. This level of detail in the visualization helps users get a precise idea of ​​how a garment might fit without actually trying it on.

👗 The advantages for customers and retailers

The advantages of this innovative tool are obvious and affect both buyers and sellers.

1. Improved purchasing decisions

One of the biggest advantages for customers is the ability to make more informed purchasing decisions. Online shopping often offers limited ways to visualize how a garment will actually look or fit. The virtual try-on fills this gap by providing shoppers with a realistic preview of the garment. The tool simulates how the clothing drapes, stretches, and fits different body shapes. This leads to customers making fewer unsuitable or disappointing purchases and, consequently, being more satisfied with their decisions.

2. Reducing the return rate

Returns have always been a problem in e-commerce. A large proportion of returned fashion items result from incorrect sizes or customer dissatisfaction after receiving the product. Virtual try-on significantly reduces the likelihood of incorrect purchases. Customers can see how the garment would look on them before buying, which could considerably lower the return rate. This benefits both retailers and the environment, as fewer returns also mean less packaging waste and reduced transportation costs.

3. Sustainability and environmental protection

In times of growing environmental awareness, sustainability plays an increasingly important role. The virtual fitting tool makes a significant contribution to reducing environmental impact. Since fewer clothes are returned, fewer shipments are needed, which reduces CO₂ emissions. Furthermore, reducing returns also significantly decreases packaging waste, as each returned package consumes additional resources.

4. Expanded product range and greater reach

Another advantage for retailers is the ability to offer a wider product range without having to worry about stock levels or returns. Customers can now virtually try on different garments without them needing to be physically available. This allows brands to expand their reach and make more products accessible to potential buyers.

📦 Implementation and Availability

The rollout of virtual try-on is being phased in and will be automatically activated for all brands that maintain a shopping feed on Google. Among the first companies to benefit from this innovation are renowned brands such as Boden, Maje, Sandro, Simkhai, and Staud. These brands are using the try-on tool to offer their customers an enhanced shopping experience, allowing them to realistically experience products before making a purchase decision.

The tool will be visible in Google Shopping products and ads. Products available for virtual try-on will be marked with a special logo, allowing customers to see at a glance which garments they can virtually try on. This not only creates transparency but also increases customer trust in the product and the brand.

🤖 The role of augmented reality and artificial intelligence in e-commerce

The implementation of AR and AI in e-commerce is not just a gimmick, but a logical next step in the evolution of online retail. Combining these two technologies significantly enhances the shopping experience. Augmented reality allows customers to see products in a realistic context, and artificial intelligence ensures that this representation is accurate and personalized.

The use of AI is particularly important because it allows the system to continuously improve. With each use, the AI ​​learns and can thus offer increasingly accurate and realistic representations of the clothing. This not only increases the accuracy of the fitting process but also improves the personalization of the shopping experience, as the AI ​​responds to the individual preferences and needs of customers.

🛒 The future of online shopping

The expansion of Google's virtual try-on tool is just the beginning of a larger development that will revolutionize e-commerce. In the future, more and more retailers and brands are expected to adopt similar technologies to offer their customers a better and more immersive shopping experience. And it's not just the fashion industry that will benefit from these innovations. Other sectors, such as furniture, cosmetics, and eyewear, will also increasingly rely on augmented reality and artificial intelligence to allow their customers to virtually try on products.

The trend towards personalized and tailored shopping experiences will continue to grow in the coming years. Consumers increasingly expect to be addressed individually and to have their personal preferences taken into account. Technologies such as virtual try-on play a key role in meeting these expectations, as they offer shoppers the opportunity to experience products in a personalized context.

🔮 Introducing Google's virtual try-on

The introduction of Google's virtual try-on clearly demonstrates that e-commerce is entering a new era. By combining augmented reality and artificial intelligence, online shopping becomes not only more realistic but also more interactive and personalized. Customers benefit from better purchasing decisions, fewer returns, and a more sustainable shopping experience, while retailers can present their products more efficiently and broadly.

These developments illustrate that the use of technology in retail extends far beyond simple product presentations. In the future, it will be essential for companies to utilize innovative tools such as virtual try-on to remain competitive and meet rising consumer demands.

📣 Similar topics

• 🛒 V-Commerce: The future of online shopping with Google, augmented reality and artificial intelligence
• 👗 How the virtual try-on works
• 💡 Technology and presentation of the virtual try-on
• 🛍️ Benefits for customers and retailers
• 🚚 Reducing return rates through virtual try-on
• 🌍 Sustainability and environmental protection in e-commerce
• 📈 Expanded product range and greater reach
• 🔧 Implementation and availability of the tool
• 🧠 The role of augmented reality and artificial intelligence in e-commerce
• 🔮 The future of online shopping with V-Commerce

#️⃣ Hashtags: #AugmentedReality #ArtificialIntelligence #VirtualTryOn #Sustainability #ECommerce

🗒️ Find the right Metaverse agency and planning office such as a consulting firm - search and search for top ten tips for consulting & planning

More about it here:

• Experts in the Metaverse and XR: Find the right partners

🤖🔧 Google introduces new AI-powered tools specifically designed to help retailers market their brand and products more effectively.

These innovative tools offer retailers new ways to engage their customers in immersive and interactive ways. Among the most significant innovations are a new brand profile in Google Search, enhanced generative AI capabilities in Product Studio, and innovative ad formats based on virtual experiences.

In an era of ever-increasing online retail, it's becoming ever more crucial for merchants to stand out from the competition. Google has recognized this and developed a suite of tools specifically designed to help merchants showcase their brands and products in an engaging and targeted way. One of the key new features is the "Brand Profile in Google Search." This profile empowers merchants to increase brand visibility while simultaneously providing customers with more information about the brand's history, values, and products.

This new brand profile allows retailers to highlight their own brand identity and build a deeper connection with their customers. The advantage is that potential customers in Google search will not only encounter products, but also a comprehensive profile of the brand itself. This makes it possible to gain consumer trust and strengthen customer loyalty.

🎨 Product Studio: AI-powered creativity in your own brand style

Another significant tool introduced by Google is the expansion of "Product Studio." This platform allows retailers to generate AI-powered product images. The unique aspect is that these images can be created in the retailer's own brand style. Retailers thus have control over how their products are presented and can create impressive visual representations of their products using generative AI.

This feature not only helps boost creativity but also saves time and resources. Where previously elaborate photoshoots were necessary to create professional product images, AI now takes over a large part of this work. Retailers can quickly and easily try out different styles and scenarios for their product photos without having to hire an entire production team.

One example of this would be the ability to generate seasonal or theme-specific images without having to take new photos each time. Retailers can use AI to place their products in different environments or contexts, which is particularly beneficial for advertising campaigns.

🛒 AI-powered shopping experiences: Virtual fitting room and immersive ads

The integration of “Virtual Try-On” into Google Shopping ads represents another major advancement. This feature allows customers to virtually try on products, especially clothing and accessories, before making a purchase. This not only increases interactivity and the shopping experience but also boosts customer buy intent.

Imagine being able to virtually try on a pair of shoes or sunglasses before making a purchase. This new feature allows customers to get a much more realistic idea of ​​how a product will look on them, enabling them to make more informed buying decisions. This also reduces the likelihood of returns, as customers can see how the product will look on them before buying it.

Another fascinating tool is the ability to create **3D renderings of products**. For example, retailers can offer 3D rotations of shoes or other products generated from a series of images. This creates an immersive shopping experience where customers can view the product from different angles and gain a better understanding of its design and quality.

🎥 Short product videos: More dynamism in ads

Google is also expanding the ways retailers can showcase their products in dynamic and engaging ads. With **AI-powered short-form product videos**, retailers can now easily create short, compelling videos that highlight their products. These videos are specifically designed to quickly capture consumers' attention while conveying essential product information.

In an era where video content is gaining increasing importance, this tool offers retailers a great opportunity to showcase their products on modern platforms like YouTube, Instagram, or TikTok. The short videos are ideal for capturing user interest and can be easily integrated into various digital marketing strategies.

🌟 Immersive ad formats: A new dimension of shopping

In addition to product videos, Google offers new immersive ad formats that are revolutionizing how customers experience products. These **immersive ads** leverage the latest advancements in AI technology to provide customers with a shopping experience that goes far beyond traditional advertising. Customers can navigate through products in an interactive environment, view them from all sides, and even interact with them virtually.

Such experiences have the potential to significantly increase customer loyalty and conversion rates. By presenting products in this innovative way, customers feel more involved in the buying process and have a greater sense of understanding the products before making a decision. This is another step towards a personalized and interactive shopping experience that could shape the future of retail.

🤝 The power of AI in retail: A deeper connection between retailers and customers

The new AI tools that Google is making available to retailers aim not only to improve the way products are marketed, but also to create a deeper and more lasting connection between customers and retailers. These tools enable retailers to engage with their customers in a more personal and interactive way, ultimately leading to stronger brand loyalty.

The ability to create what Google calls "magical moments" through the use of generative AI and immersive ad formats is key to a more successful brand strategy. Customers are increasingly looking for experiences that go beyond simply making a purchase. They want to identify with the brands they shop at and have an emotional experience that they will remember.

By using AI, retailers can now offer these experiences while simultaneously increasing their efficiency. They can better understand their customers' preferences by using data and AI analytics to create tailored experiences precisely aligned with the needs and desires of their target audiences. This not only leads to improved customer satisfaction but also to long-term customer loyalty.

🔍 The impact of AI on the future of commerce

Google's new AI tools clearly demonstrate that the future of commerce is digital and interactive. With the expanded possibilities offered by generative AI, virtual try-ons, 3D visualizations, and immersive ad formats, retailers can engage their customers in entirely new ways. These technologies not only offer the opportunity to improve the shopping experience but also to strengthen customer loyalty and deepen brand trust.

As commerce evolves, it will be crucial for retailers to leverage these new technologies to remain competitive. Those who embrace these innovations early on will be able to stand out from the crowd and offer their customers a shopping experience that is both engaging and future-proof.

📣 Similar topics

• 🚀 New AI tools from Google for retailers
• 🛍️ Virtual try-on with Google Shopping
• 🌟 AI-powered product experiences
• 🖼️ Product images in our own brand style
• 📱 Dynamic product videos with AI
• 🌐 Discovered Immersive Ad Formats
• 🔍 Visibility through Google Brand Profile
• 🌸 Seasonal images with generative AI
• 🎥 Short product videos in marketing
• 🤖 Data analysis for customer retention

#️⃣ Hashtags: #ArtificialIntelligence #OnlineMarketing #VirtualTryOut #BrandProfile #ProductVideos

Xpert.Digital - Pioneer Business Development

Smart Glasses & KI - XR/AR/VR/MR industry expert

Consumer metaverse or meta -verse in general

If you have any questions, further information and advice, please feel free to contact me at any time.

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

 

 

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital - www.xpert.solar - www.xpert.plus