B2B marketing: Google Discover and Google News – the underestimated secret weapons against social media

🤝📈 Compete with a variety of competitors on social media or target potential interested parties via less used platforms such as Google News and Google Discover? Google News and Google Discover offer the advantage of being comparatively unknown and therefore less competitive, opening up technically challenging but rewarding opportunities.

Although social media as well as Google News and Google Discover can be useful for B2B marketing, choosing the best platform depends heavily on a company's specific goals, audience, and resources. Both approaches have their advantages and disadvantages, which are explained below.

📱 Social Media for B2B 🏢

Advantages

• Reach and visibility: Social media makes it possible to reach a large number of users and increase brand awareness. Platforms like LinkedIn are particularly effective for reaching decision makers in companies.
• Relationship building: Through ongoing interactions on social media, companies can build and maintain relationships with potential customers.
• Targeted advertising: Platforms like LinkedIn offer very precise targeting options to target specific industries or job titles, which is particularly helpful for B2B marketing.

Disadvantages

• High competitive pressure: There is a lot of competition, especially on platforms like Facebook or Twitter, and it can be difficult to stand out from the crowd. Organic reach is often low, meaning paid advertising may be necessary.
• Time Commitment: Building a strong presence on social media requires a lot of time and ongoing maintenance. Without a clear strategy, the effort can quickly become inefficient.
• Low conversion rates : On many social media platforms, conversion rates for B2B are lower than for B2C campaigns.

🌐 Google News and Google Discover for B2B 🚀

Advantages

• Less competition: Compared to social media, Google News and Google Discover are less crowded, making it easier to grab attention. Many companies are not yet actively using these channels, which represents an opportunity for pioneers.
• Personalized content: Google Discover displays content based on users' interests, allowing for targeted targeting. This is similar to social media's algorithm, but without the need for active search by the user.
• Organic Traffic: Content in Google Discover generates organic traffic without paid advertising. Because users perceive Google as a trustworthy source, this often leads to greater brand credibility.

Disadvantages

•  Technical implementation: Optimizing content for Google News and Google Discover requires technical know-how. It is important that the content is visually appealing and appeals to the algorithm.
• Limited platform availability: Google Discover is currently only available on mobile devices, which may limit reach but drives quality traffic and engages more potential prospects.
• Unpredictable visibility: Because Google Discover's algorithm is not completely transparent, it can be difficult to predict what content will be shown and what will not.

🧠💡 Strategic considerations 🔮📊

It might make sense for B2B companies to focus more on Google News and Google Discover. These platforms offer less competition and can generate better and valuable organic traffic without the need for expensive advertising campaigns. However, this requires technical knowledge to optimize the content.

Social media, on the other hand, offers greater reach and better opportunities to build relationships with potential customers. Platforms like LinkedIn are particularly effective for B2B marketing, but high competition and the need for ongoing maintenance make this approach time-consuming.

Ultimately the decision depends on:

• How well the company can overcome technical challenges (for Google News/Discover).
• Whether it wants to build long-term relationships (for social media).

📣 Similar topics

• 🏆 B2B marketing today: What’s better?
• 🚀 Google Discover vs. Social Media: The Battle for B2B
• 🤔 Social media or Google News for B2B?
• 📈 Strategies for B2B marketing: Where is it more worth using?
• 🌟 B2B success with social media or Google News?
• 💡 Advantages and disadvantages in B2B marketing: Social vs. Google
• 🤝 Social networks against Google platforms in B2B
• 🔍 Google News for B2B: An unused opportunity?
• 📊 Social media in B2B marketing: opportunities and risks
• 📌 More effective B2B marketing: Is social media or Google convincing?

#️⃣ Hashtags: #B2BMarketing #SocialMedia #GoogleNews #GoogleDiscover #Brand Strategies

At a time when a company's digital presence determines its success, the challenge is how to make this presence authentic, individual and far-reaching. Xpert.Digital offers an innovative solution that positions itself as an intersection between an industry hub, a blog and a brand ambassador. It combines the advantages of communication and sales channels in a single platform and enables publication in 18 different languages. The cooperation with partner portals and the possibility of publishing articles on Google News and a press distribution list with around 8,000 journalists and readers maximize the reach and visibility of the content. This represents an essential factor in external sales & marketing (SMarketing).

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• Authentic. Individually. Global: The Xpert.Digital strategy for your company

🌍 Google Discover has become an integral part of the mobile user experience since its launch. But what exactly is Google Discover, how does it work, and why does it have such a global reach? In this article, we'll look at how this personalized content feed works, the reasons for its popularity, and what opportunities it offers for both users and businesses.

Google Discover and similar providers (Flipboard, Apple News, Microsoft Start, Feedly, SmartNews, Inoreader and Yahoo News) can be referred to as part of “personalized content” or “content discovery” within the tech and internet industries. It is a service intended to provide users with personalized content based on their interests, browsing behavior and other data. This also makes it part of the larger “search engine” and “data analytics” category, as it relies heavily on algorithms and machine learning to curate relevant content for the user.

❓ What is Google Discover?

Google Discover is a personalized feed developed by Google that automatically serves users on mobile devices with content based on their individual interests. This content ranges from news articles and blog posts to videos and podcasts to recipes and event information. Since its launch in 2018, Google Discover has evolved from a simple news digest to an intelligent assistant that helps users discover relevant information without having to actively search for it.

🔍 How does Google Discover work?

In contrast to the classic Google search, in which users explicitly enter search terms, Google Discover works proactively. It uses advanced machine learning and artificial intelligence algorithms to analyze user behavior and preferences. Factors like search history, websites visited, YouTube activity, location data, and even calendar events go into feed personalization.

The algorithm continually evaluates which content is most relevant to each user. He takes both current trends and long-term interests into account. Users also have the opportunity to actively influence their feed by following certain topics or marking content as “less relevant”. This creates a dynamic and individually tailored stream of information.

🧩 Personalization in focus

The strength of Google Discover lies in its ability to deliver personalized content. By analyzing user behavior, the feed can provide exactly the information that is most interesting to the individual user. This offers several advantages:

• Time savings: Users no longer have to actively search for information; Relevant content is presented to you directly.
• Relevance: Taking personal interests into account increases the likelihood that the content displayed meets the user's needs.
• Discovery of new content: Google Discover not only shows familiar topics, but also new content that is similar to the user's interests, thereby broadening the horizons.

🌐 Why does Google Discover have such a wide reach?

Google Discover reaches hundreds of millions of users worldwide every month. This enormous reach is due to several factors:

📱 Pre-installed availability on mobile devices

Google Discover is preinstalled on almost all Android smartphones and can be accessed directly from the home screen. The service can also be used on iOS devices via the Google app. This wide availability makes it easy for users to use the feed without having to install additional apps.

🤖 Smart personalization and relevance

Google Discover's ability to tailor content to users' interests leads to high user retention. Since the content displayed often corresponds exactly to current needs and preferences, users return to the feed regularly.

🔄 Proactive information flow

As a push channel, Google Discover delivers content without the user having to actively search for it. This corresponds to modern user behavior, where information should be available quickly and easily.

📅 Variety and topicality of the content

Google Discover isn't just limited to breaking news. Evergreen content is also presented that is relevant regardless of the time. This increases the variety of topics and ensures that users can always discover interesting content.

👤 Opportunities for users

Google Discover offers a variety of benefits for users:

• Individual experience: Each user receives a unique feed tailored to their interests.
• Flexibility: Customization options allow users to configure their feed as they wish.
• Convenience: Relevant information is always at hand without the need for an active search.

🏢 Opportunities for companies and publishers

Google Discover also opens up new opportunities for companies and content creators:

• Increased visibility: Content can be presented to a wide audience, increasing reach.
• Targeted targeting: Personalization shows content to users who are likely to be interested in it.
• Traffic increase: High-quality content can attract more visitors to your website.

🔧 Tips for optimizing content for Google Discover

To realize the full potential of Google Discover, companies and publishers should follow a few best practices:

• High-quality content: Quality comes first. Content should be informative, relevant and engaging.
• Attractive visuals: High-quality images and graphics can increase user attention.
• Current topics and evergreen content: A mix of current news and timeless topics appeals to a broader target group.
• Mobile optimization: Since Google Discover is primarily used on mobile devices, content should be optimized for mobile views.
• Compliance with Google guidelines: Content should comply with Google guidelines in order not to jeopardize visibility.

🔒 Privacy and user control

An important aspect when using Google Discover is data protection. Google believes it is important that users retain control over their data. In the settings you can specify which information can be used for personalization. They can also view the history of their activities and delete them if necessary.

🔮 Future of Google Discover

With the rapid development in the field of artificial intelligence, Google Discover is expected to become even smarter and more personalized in the future. Possible developments could include the integration of augmented reality, improved voice control or even more precise algorithms that understand user behavior even better.

👥 Techniques like Google Discover are the further development of personalized and anonymous user experiences with added value

Google Discover is revolutionizing the way we consume content. By combining personalization, ease of use and a wide range of content, it offers significant benefits to both users and companies. For users, it means an individually tailored flow of information that saves time and enables new discoveries. This opens up an effective channel for companies and publishers to reach their target groups and increase the visibility of their content.

In a world where information is becoming increasingly available and at the same time more complex, Google Discover offers a welcome solution for keeping track of things. It remains exciting to see how this service will develop further and what new opportunities it will open up.

📣 Similar topics

• 🔍 What is Google Discover?
• 🤖 This is how Google Discover works
• 📱 Personalization: The key to Google Discover's success
• 🌍 Why Google Discover reaches millions worldwide
• 📈 Opportunities for users: Tailored content
• 💼 Opportunities for companies: visibility and reach
• 🛠️ Tips for optimizing for Google Discover
• 🔒 Data protection and user control at Google Discover
• 🚀 The future of Google Discover: AI-powered personalization
• 🌟 Google Discover: The content discovery revolution

#️⃣ Hashtags: #GoogleDiscover #Personalization #Industry Potentials #ContentOptimization #Data Protection

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