Published on: December 9, 2024 / Update from: December 9, 2024 - Author: Konrad Wolfenstein
Made in Turkey, supported by Germany – Unbeatable together: How regional partnerships can bring a breakthrough – Image: Xpert.Digital
Made in Turkey, supported by Germany – Unbeatable together: How regional partnerships can bring about a breakthrough
From Istanbul to Berlin – the key to global success: Why German partners can strengthen Turkish companies
An expansion or market expansion into Europe, especially Germany, opens up numerous strategic opportunities and advantages for Turkish companies. Germany is not only the economic heart of Europe, but also a gateway to the EU markets and beyond. Here are the most important reasons why expansion is worthwhile and how an experienced partner in Germany can ensure success:
Why Germany and Europe are attractive
1. Access to a large market
- With over 83 million inhabitants, Germany is the most populous country in the EU and the largest consumer and industrial market in Europe.
- Thanks to its central location, Germany offers an ideal basis for opening up other European markets.
2. Economic strength and infrastructure
- Germany stands for stability, high productivity and an excellently developed infrastructure.
- Legal security and political stability offer ideal conditions for long-term investments.
3. Leading in key industries
- Sectors such as mechanical engineering, renewable energies (e.g. photovoltaics), energy storage, chemical industry as well as the industrial metaverse and extended reality (XR) are well represented in Germany.
- German companies are driving innovation, e.g. B. through Industry 4.0 and digitalization.
4. Trade fair and event location
- Germany is a world leader in international trade fairs, which offer Turkish companies an ideal platform to present products, expand networks and open up new markets.
5. Focus on sustainability and renewable energy
- Germany is a pioneer in sustainable technologies and offers diverse opportunities for companies in areas such as photovoltaics, energy storage and green hydrogen.
Challenges and the role of a partner
Entering the European market also brings with it challenges, such as: B. cultural differences, complex regulations or a lack of local market understanding. This is where an experienced partner comes into play who provides targeted support to Turkish companies.
An ideal partner for business development
A partner who combines business development, marketing and PR can support Turkish companies in successfully entering the market in Germany and Europe. The following skills are crucial:
Market knowledge in key industries
- Expertise in industries such as mechanical engineering, renewable energy, XR technologies and the industrial metaverse.
- Development of targeted strategies for the B2B sector.
Digital expertise
- Skills in marketing automation, content development and tailored social media campaigns to build a strong digital presence.
Trade fair and event planning
- Support in planning and organizing trade fair appearances and events in order to strengthen the brand presence and make contacts.
Intercultural competence
- A partner who understands the cultural differences between Turkey and Europe can avoid misunderstandings and make market entry easier.
With Xpert.Digital and Konrad Wolfenstein as partners
The success of Hungarian companies on the European and global market depends largely on how well they position and present themselves. Germany not only offers access to one of the most important markets in the world, but also the opportunity to benefit from extensive know-how, networks and infrastructure.
A German partner who combines skills in business development, trade fair planning, marketing and PR can help Hungarian companies make the most of these opportunities. With such a partner at their side, Hungarian companies can not only overcome challenges, but also develop their full potential and establish themselves successfully on international markets in the long term.
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