President Trump's 2020 re-election campaign spent over $3.5 million on digital advertising in the first three months of 2019 alone, according to data from Bulley Pulpit Interactive . The combined digital advertising spending of the 15 Democratic candidates currently in the race doesn't even come close to what Trump's re-election campaign has already spent on Facebook and Google.
Between President Trump, who is campaigning for re-election for his entire term and the enormous sum he has already spent, his campaign's digital strategy and timeline are unprecedented. Most Democratic primary candidates have announced their offerings within the last three months, giving them less time to build capital and then spend it on ads. Elizabeth Warren and Kamala Harris have spent roughly half a million dollars on Facebook and Google from the outset.
Overall, Facebook remains a crucial component of campaign spending. All candidates spend roughly three times more on Facebook ads than on Google ads, with the Trump campaign spending about three and a half times more on Facebook than Google. A majority of people get their news via the social networking site, making it an important avenue for reaching potential supporters and voters.
President Trump's 2020 campaign for reelection spent over $3.5 million on digital advertising alone in the first three months of 2019, according to data from Bulley Pulpit Interactive . Combining the digital advertising spending of the 15 Democratic candidates currently in the race does not come close to what Trump's reelection campaign has already poured into Facebook and Google.
Between President Trump campaigning for reelection for the entirety of his presidency to the enormous amount he has already spent, his campaign's digital strategy and timeline are unprecedented. Most Democratic primary candidates have announced their bid within the past three months, giving them less time to build up capital and then spend it on ads. Elizabeth Warren and Kamala Harris both have spent around half a million dollars on Facebook and Google right from the start.
Overall, Facebook continues to be an essential part of campaign spending. All candidates are spending about 3 times more on Facebook ads than on Google ads, with the Trump campaign spending about 3.5 times more on Facebook than Google. A majority of people get their news through the social networking site, making it a vital way to reach potential supporters and voters.
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