Triosmarket model and key market attributes: speed, automation, flexibility, and scalability

🗒️ Notes from a presentation on the topic of Triosmarket

“With the advent of the internet, Xpert recognized early on that ‘speed’ was the most important attribute of the future market and developed corresponding strategies as early as the 1990s. Automation is one of the most significant factors, but that alone is not enough. The introduction of the barcode in the 1970s fundamentally changed, improved, and accelerated the trade in goods and the supply chain.”.

However, business models and strategies have remained largely unchanged. Automation was therefore not the sole answer to the necessary speed in the market.

The internet and e-commerce, with their constantly emerging innovations such as search engine marketing, social media, and the upcoming metaverse, need more.

Namely, flexible and scalable models that existing business strategies and business models can be based on and adapted to.”

Suitable for:

• Triosmarket is an innovative marketing strategy for online digital and metaverse marketing or SMarketing

🗒️ Market dynamics in the digital age

In a world where the internet has a significant impact on our daily lives, Xpert recognized as early as the 1990s that speed is a crucial attribute for future market success. While automation undoubtedly plays a significant role, it is not sufficient on its own to meet growing demands. The introduction of the barcode in the 1970s optimized and accelerated trade and supply chains, but the fundamental business models and strategies remained largely unchanged.

Suitable for:

• The 2D matrix code will replace the barcode in 2027

🗒️ Challenges of Automation

While automation undoubtedly plays a significant role in increasing efficiency, history shows that it alone is not the answer to the speed required in the market. The implementation of automation in the 1990s may have been groundbreaking, but adaptability and scalability are key factors that are more in demand today than ever before.

🗒️ The evolution of e-commerce

The advent of the internet has paved the way for an exciting new era of e-commerce. Innovations such as search engine marketing, social media, and the emerging metaverse have redefined the rules of the game. These innovations offer businesses the opportunity to expand their reach, connect with customers more effectively, and create a compelling brand experience. The combination of technology and flexibility is the key to success.

🗒️ Flexible business models for the digital age

Traditional business models must adapt to the demands of the digital age. Flexibility and scalability are essential to meet constantly changing market conditions. Companies must be prepared to adapt their strategies and models to respond to the latest trends and developments.

You can find an interesting article here:

• Micro-Hub – The key, ingenious solution?

In this context, we explain, among other things, how Amazon managed to outperform Media Markt.

🗒️ Looking to the future: Metaverse and more

While the internet and e-commerce have already made significant strides, the coming metaverse is poised to once again transform the way we interact online. Virtual realities and immersive experiences are opening up new avenues for businesses to engage customers and create unique brand experiences. This requires a rethinking of business strategies and an adaptation to the evolving technological landscape.

📣 Similar topics

• 🚀 On the road to market leadership: The evolution of speed
• 💡 Beyond Automation: The Key Role of Adaptability in the Digital Age
• 🌐 E-commerce Revolution: Innovative Growth in the Internet Age
• 🔄 Flexibility as a success factor: Business models for the future
• 🌟 Looking to the future: Metaverse and the next stage of e-commerce
• 📈 Strategies that last: Continuity in a changing business world
• 🌐 From barcodes to the metaverse: The continuous evolution of commerce
• 🛠️ Business Transformation: Scalable Models for Sustainable Growth
• 🌍 Global networking: New horizons in the age of innovation
• 🏆 Securing a competitive advantage: How adaptability drives companies forward

#️⃣ Hashtags: #DigitalBusiness #Innovations #ECommerceFuture #FlexibilityInBusiness #MetaverseOpportunities

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Suitable for:

• Industrial Metaverse configurator for all CAD / 3D demos

Marketing, or a marketing model, is extremely important for business concepts and strategies. It serves as a fundamental building block for successfully positioning products or services in the market and attracting potential customers. Here are some reasons why marketing is so important:

1. Create awareness

Marketing helps to increase the awareness of a company, its products, or services. Effective marketing makes it possible to reach target groups and capture their attention.

2. Customer loyalty

Targeted marketing can build an emotional connection with customers. This fosters customer loyalty and increases the chances of repeat business.

3. Market analysis

Marketing requires a thorough analysis of the market, competitors, and customer needs. These insights help in developing business strategies that target actual demand.

4. Product Development

Marketing enables companies to better understand the needs and desires of their target groups. These insights can be incorporated into product development to create products that meet customer requirements.

5. Competitive advantage

Effective marketing can help gain a competitive advantage in the market. This can be achieved by creating a unique brand identity, differentiating product features, or providing first-class customer service.

6. Increase in sales

Well-planned marketing can increase sales figures by convincing potential customers to choose the product or service.

7. Communication

Marketing facilitates communication between a company and its customers. This helps to effectively convey information about products, prices, offers, and news.

8. Brand building

Marketing activities can build a strong brand identity. A strong brand can create trust and credibility, which in turn influences customers' purchasing decisions.

Marketing plays a central role in the development of business concepts and strategies. A well-thought-out marketing model can help companies achieve their goals, increase their market share, and secure long-term success.

In the business world, it's not uncommon for marketing to be neglected in the sales process. This can happen for various reasons, often stemming from misunderstandings or a lack of appreciation for the role of marketing. In this section, we'll explore why marketing is sometimes overlooked in the sales process and how this can be avoided.

Unclear responsibilities and communication 👥

Many companies have a separation between their marketing and sales teams. Often, there's a lack of clear definition of responsibilities and effective communication between the two departments. This can lead to marketing strategies not being seamlessly integrated into the sales process and therefore not reaching their full potential. It's important to establish clear interfaces and promote regular exchange between the teams to leverage synergies.

Focus on short-term results 📊

The sales process is often geared towards achieving short-term revenue targets. This can lead to the neglect of long-term marketing strategies, as their effects are not immediately visible. Companies need to recognize that marketing increases brand value, strengthens customer loyalty, and can ultimately lead to higher sales. A balanced approach between short-term sales goals and long-term marketing strategies is crucial.

Lack of data analysis and evaluation 📊

Another reason for the neglect of marketing in the sales process is often the lack of data analysis and evaluation. Marketing activities generate a wealth of data that can provide valuable insights into the effectiveness of strategies. However, if this data is not regularly analyzed and evaluated, the actual contribution of marketing to revenue generation remains unclear. It is essential to make data-driven decisions and continuously monitor marketing performance.

Underestimating the Customer Journey 🛍️

Sometimes the customer journey—the path potential customers take from initial contact to purchase—is not given sufficient consideration. Marketing activities play a crucial role in shaping this journey and influence customer decisions along the process. If marketing is not properly integrated, this can lead to inconsistencies and gaps in the customer journey, which can ultimately negatively impact conversion rates.

Lack of training and awareness 📚

It's not uncommon for sales staff to be insufficiently informed about the importance of marketing. This can lead to a lack of appreciation for marketing strategies and the misconception that marketing is merely about creating "pretty pictures." Companies should invest in training and raising awareness among their employees to foster a better understanding of marketing's role within the overall sales process.

Expert recommendations 📝

Marketing plays a crucial role in the sales process and should never be neglected. Close collaboration between marketing and sales teams, consideration of long-term strategies, data-driven decisions, a focus on the customer journey, and employee training are key factors for unlocking the full potential of marketing. Companies that successfully integrate these aspects can achieve greater visibility, increased customer loyalty, and long-term business success.

📣 Similar topics

• Why marketing is often overlooked in the sales process
• Linking marketing and sales: Key to maximizing success
• Long-term vs. short-term perspective: The right approach for sustainable growth
• Data analysis and performance tracking: The importance of numbers in marketing
• Optimizing the Customer Journey: How Marketing Influences Decision-Making

#️⃣ Hashtag:s #MarketingInTheSalesProcess #SalesStrategy #CustomerJourney #DataDrivenMarketing #TeamCollaboration

The business concept and the business strategy are two terms that are closely related, but nevertheless have different meanings:

1. Business concept

The business concept describes the basic idea or plan behind a company or business activity. It typically includes information about which products or services will be offered, how the market will be served, who the target group is, how the company will generate revenue, and what value it aims to create. The business concept is therefore the fundamental idea that serves as the starting point for founding a company.

2. Business strategy

In contrast, business strategy refers to the long-term plan for how a company intends to achieve its goals. It encompasses the various decisions and measures taken to successfully implement the business concept. Business strategy defines how the company aims to position itself within the competitive landscape, which markets it intends to enter, how it will utilize its resources, and how it can differentiate itself from competitors.

In other words, the business concept is the basic idea or plan on which the company is based, while the business strategy describes the specific steps and actions to successfully implement this concept and achieve long-term goals.

Marketing and sales are two closely related yet distinct concepts within a company. Here are the precise differences between them:

marketing

• Marketing refers to all activities aimed at raising awareness of a product or service, generating interest, acquiring customers, and building long-term customer relationships.
• It includes market research, branding, advertising, public relations, social media, content creation and other strategies aimed at attracting potential customers.
• Marketing aims to understand the market, identify target groups, create messages to meet customer needs, and communicate the value of a product or service.

Sales

• Sales refers to the process of directly selling products or services to customers. It focuses on identifying potential customers, presenting the product or service to them, addressing concerns, and closing the sale.
• It includes sales conversations, negotiations, quote preparation, customer support and follow-up after the sale.
• The sales department aims to understand customer needs, offer solutions that meet those needs, and ultimately increase the company's revenue and profitability.

SMarketing is like the perfect interplay of two talented musicians working together harmoniously to deliver an unforgettable performance. Within the context of the Triosmarket approach, SMarketing is a key strategy that strengthens the connection between sales and marketing to maximize overall results.

🗒️ SMarketing: The connection between sales and marketing

SMarketing, a combination of the words "Sales" and "Marketing," is an approach where the sales and marketing departments work closely together to ensure seamless and effective customer engagement. It focuses on promoting the exchange of information between the two departments to increase efficiency and improve the customer experience.

SMarketing in the Triosmarket context

Within the Triosmarket concept, SMarketing is a key component that, together with inbound marketing, outbound marketing, and experimental marketing, forms a comprehensive marketing strategy. While the other components cover the different approaches to customer engagement, SMarketing adds the human element by seamlessly linking sales and marketing.

📝 Key aspects of SMarketing in the Triosmarket

Closer cooperation

SMarketing aims to bridge the gap between sales and marketing and to promote collaboration.

Common goals

By having both departments work towards the same goals, a coherent and consistent message is created for the target audience.

Improved lead handover

An efficient handover of leads from marketing to sales ensures that potential customers receive optimal support.

Feedback loop

SMarketing enables feedback from sales to be incorporated into the marketing strategy and vice versa.

🚀 Why SMarketing is so valuable in the Triosmarket

SMarketing optimizes the overall performance of the Triosmarket concept by ensuring that sales and marketing efforts are aligned. While the other components expand reach and build customer relationships, SMarketing provides efficient and personalized customer support.

📣 Categories

• SMarketing: The perfect harmony between sales and marketing in the Triosmarket 🤝
• Seamless customer engagement: How SMarketing is revolutionizing the customer experience 💼
• Triosmarket meets SMarketing: The key role of aligning sales and marketing 🚀
• Shared goals, better results: How SMarketing is driving the Triosmarket forward 🎯
• The perfect duo: How SMarketing optimizes the overall result 🎶
• Success factor: Collaboration: Why SMarketing is so important in the context of the Triosmarket 🤗
• Efficient lead handover: How SMarketing provides sales with valuable leads 📈
• The Feedback Wheel: Why feedback between sales and marketing is essential 🔁
• SMarketing in the spotlight: Why it's the secret weapon of the Triosmarket 🌟
• The art of voting: SMarketing and the key to Triosmarket success 🗝️

#️⃣ Hashtags: #SMarketing #TriosmarketSuccess #EfficientCollaboration #SharedGoals #TriosmarketStrategy

The shift from offline to online marketing and finally to digital marketing has fundamentally changed the way companies interact with their target audiences. While offline marketing encompasses traditional channels such as print advertising, television and radio advertising, online marketing has expanded to include digital platforms such as websites, social media and email marketing.

The transition to digital marketing has created the opportunity to conduct more targeted marketing campaigns, as data and analytics can be used to better understand consumer behavior. Through personalized advertising and targeted content, companies can communicate their messages more effectively.

Digital marketing encompasses a variety of tactics, including search engine optimization (SEO), search engine advertising (SEA), content marketing, influencer marketing, and more. The availability of online analytics allows companies to track the success of their campaigns in real time and make adjustments as needed.

Overall, the shift to digital marketing has given companies the opportunity to achieve a broader global reach, interact more efficiently with customers, and better measure their ROI.

Digital Marketing

Digital marketing began to establish itself in the 1990s, as the internet gradually gained popularity and companies started creating websites and running online advertisements. The first advertisement on a web browser appeared in 1994, and various online advertising formats and strategies developed in the following years. The rise of search engines like Google in the late 1990s also helped lay the foundation for modern digital marketing.

Role change in marketing

Offline marketing has gradually lost its leading role to online and digital marketing over time. This shift began in the late 1990s with the advent of the internet and the increasing use of online platforms. Companies increasingly recognized the potential of online marketing to reach a broader target audience and better measure the effectiveness of their marketing activities.

The transition accelerated in the 2000s with the rise of social media, which expanded the possibilities for interacting and engaging with customers. The proliferation of smartphones and mobile devices made online marketing even more accessible and effective.

It's important to note that offline marketing still plays a role and can remain effective in some cases, particularly in certain industries and markets. However, online and digital marketing has increasingly taken the lead due to its reach, flexibility, and measurability. The precise point at which offline marketing lost its significance can vary depending on the industry and region.

The differences

Online marketing and digital marketing are closely related terms that are often used synonymously. Nevertheless, there are some differences and similarities between the two concepts.

Differences:

• Online marketing: This refers primarily to marketing activities conducted via the internet and online platforms. It includes tactics such as website marketing, email marketing, social media marketing, search engine optimization (SEO), and search engine advertising (SEA). Online marketing focuses on marketing through digital channels, without necessarily addressing technological aspects.
• Digital marketing: This is a broader term encompassing both online and offline marketing that utilizes digital technologies and electronic devices. It includes not only online platforms but also other digital media such as mobile apps, digital television, radio advertising via streaming services, and more.

Similarities:

• Digital platforms: Both online and digital marketing use digital platforms to reach target groups and spread messages.
• Measurability: Both approaches allow for better measurement of marketing activities compared to traditional offline marketing. Companies can use data and analytics to track the success of their campaigns and make adjustments.
• Target group orientation: Both online and digital marketing allow companies to address their target groups more precisely and provide personalized content.
• Interaction: Both approaches promote interaction with customers and enable real-time communication via comments, reviews, social media, etc.
• Flexibility: Both online and digital marketing offer greater flexibility in adapting campaigns to respond to changing market conditions and customer needs.

The terms online marketing and digital marketing can be used interchangeably, although digital marketing offers a broader framework that also includes offline technologies.

Triosmarket for Oline Digital and Metaverse SMarketing – Image: Xpert.Digital

More about it here:

• Triosmarket is an innovative marketing strategy consisting of three main components

The Triosmarket model is a proven approach that helps companies continuously adapt and optimize their business strategies. This model considers various factors such as industry, company structure, business model, and business strategy to set tailored priorities.

📊 Market attributes: speed, automation, flexibility, and scalability

The four market attributes – speed, automation, flexibility, and scalability – form the cornerstones of the Triosmarket model. These attributes are crucial for meeting the constantly changing demands of the market. Companies must be agile and able to react quickly to changes while simultaneously ensuring automation and scalability.

📈 Business strategy at Xpert and weighting of marketing approaches

At Xpert, the business strategy is developed using the Triosmarket model. This model defines the weighting and focus of the various marketing approaches. Currently, Xpert focuses on three main areas:

1. Inbound Marketing

This approach focuses on attracting potential customers through relevant content. It's about providing knowledge and added value to spark the interest of the target audience.

2. Experimental Marketing

This approach involves testing creative and innovative marketing strategies to determine which ones work best. It's about exploring new avenues and standing out from the competition.

3. Outbound Marketing

Outbound marketing involves specifically targeting the audience via channels such as social media. However, fewer resources are freed up here, as competition in social media is intense and it requires a lot of effort to gain attention.

🦈 Why fewer resources for outbound marketing?

Xpert's decision to allocate fewer resources to outbound marketing (especially on social media) is based on a clear strategic consideration. Today's social media landscape is a veritable "shark tank" where companies must invest significant time and money to be heard. Competition is intense, and it's difficult to stand out amidst the sheer volume of content.

🔵 Blue Ocean Strategy and Potential in the B2B Sector

Xpert identifies the Blue Ocean concept as a promising business strategy. The Blue Ocean strategy aims to tap into new, untapped market segments instead of competing in fiercely contested "red oceans." Xpert sees significant market potential in the B2B sector, which can be realized through innovative approaches.

🎯 Suitable marketing approaches for the Blue Ocean Strategy

Inbound marketing and experimental marketing are best suited for implementing the Blue Ocean strategy. These approaches make it possible to test innovative ideas and create relevant content in order to find a niche in the market.

💡 Customer perspective and individual customization

It's important to note that the choice of marketing approaches depends not only on your own business strategy, but also on the needs and preferences of your customers. What works for Xpert may be different for other companies.

📝 The Triosmarket model

The Triosmarket model offers companies a structured approach to adapting their business strategies and responding quickly to changing market conditions. By strategically weighting marketing approaches such as inbound and experimental marketing, and by strategically allocating resources to outbound marketing, Xpert can optimally leverage its potential in the B2B sector.

💡 Important “Blue Ocean Strategy”

The “Blue Ocean Strategy” is not experimental marketing! The “Blue Ocean Strategy” is a concept in the field of business strategy that aims to create new markets instead of competing with existing competitors in saturated markets. It focuses on creating “blue oceans” of untapped market opportunities where companies can generate new demand.

On the other hand, experimental marketing refers to a marketing strategy in which companies use innovative and unconventional approaches to attract attention and encourage customer interaction. Experimental marketing often includes experience-oriented tactics such as guerrilla marketing, event marketing, pop-up stores, and other unconventional methods.

Although both concepts are based on creative approaches, they have different focuses and goals: The “Blue Ocean Strategy” focuses on developing new markets, while Experimental Marketing aims to reach and engage customers in innovative ways.

More about it here:

• Blue Ocean Strategy – blue and red ocean strategy

📣 Similar topics

•  Adapting strategies with the Triosmarket model 🚀
• The importance of speed, automation, and flexibility 🔄
• Xpert's marketing strategy: Inbound, Experimental & Outbound 🎯
• Challenges in outbound marketing: The social media dilemma 🦈
• Blue Ocean Strategy in the B2B Sector: Unlocking New Potential 🔵
• Inbound & Experimental Marketing: Success Factors for the Blue Ocean Strategy 💡
• Customer-centric approaches: Individuality as the key to success 🤝
• Triosmarket Model: Agile approach in a dynamic market 📈
• Innovative Marketing: Ways out of competitive pressure 🌟
• Flexibility in focus: Adapting to changes in the market 🛠️

#️⃣ Hashtags: #StrategyAdaptation #BlueOceanStrategy #InboundMarketing #ExperimentalMarketing #OutboundMarketing #MarketFlexibility

Xpert.Digital - Pioneer Business Development

Smart Glasses & KI - XR/AR/VR/MR industry expert

Consumer metaverse or meta -verse in general

If you have any questions, further information and advice, please feel free to contact me at any time.

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

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