Triosmarket model and the important market attributes: speed, automation, flexibility and scalability

🗒️ The conversation note from a lecture on the topic of Triosmarket

“With the advent of the Internet, Xpert recognized that 'speed' was the most important attribute of the future market and developed corresponding strategies as early as the 1990s. Automation is one of the most striking factors, but that alone is not enough. The introduction of the barcode in the 1970s permanently changed, improved and accelerated the trade in goods and the supply chain.

However, the business models and business strategies have remained largely unchanged. Automation was therefore not the only answer to the necessary speed in the market.

The Internet and e-commerce with its constantly emerging innovations such as: B. Search engine marketing, social media and the upcoming metaverse need more.

Namely flexible and scalable models that existing business strategies and business models can be based on and adapted to.”

Suitable for:

• Triosmarket is an innovative marketing strategy for online digital and metaverse marketing or SMarketing

🗒️ The dynamics of the market in the digital age

In a world where the Internet has a significant impact on our daily lives, Xpert recognized back in the 90s that speed was a crucial attribute for future market success. While automation undoubtedly plays a significant role, it alone is not sufficient to meet growing demands. The introduction of the barcode in the 1970s streamlined and accelerated trade and supply chains, but the fundamental business models and strategies remained largely unchanged.

Suitable for:

• The 2D matrix code will replace the barcode in 2027

🗒️ Challenges of automation

Although automation undoubtedly plays a notable role in increasing efficiency, history shows that it alone is not the answer to the speed needed in the market. Implementing automation in the 90s may have been groundbreaking, but adaptability and scalability are key factors that are needed now more than ever.

🗒️ The evolution of e-commerce

The advent of the Internet has paved the way for an exciting new era of e-commerce. Innovations like search engine marketing, social media and the emerging metaverse have redefined the rules of the game. These innovations offer companies the opportunity to expand their reach, better reach customers and create an engaging brand experience. The combination of technology and flexibility is the key to success.

🗒️ Flexible business models for the digital age

Traditional business models must adapt to the demands of the digital age. Flexibility and scalability are essential to meet ever-changing market conditions. Companies must be prepared to adapt their strategies and models to respond to the latest trends and developments.

You can find an interesting article here:

• Micro-Hub – The key, ingenious solution?

In this context, we explain, among other things, how Amazon managed to trump Media Markt.

🗒️ Looking ahead: Metaverse and more

While the Internet and e-commerce have already made significant strides, the coming metaverse is poised to once again transform the way we interact online. Virtual realities and immersive experiences open up new opportunities for companies to engage customers and create unique brand experiences. This requires rethinking business strategies and adapting to the changing technological landscape.

📣 Similar topics

• 🚀 Towards market leadership: The evolution of speed
• 💡 Beyond Automation: The key role of adaptability in the digital age
• 🌐 E-Commerce Revolution: Innovative Growth in the Internet Age
• 🔄 Flexibility as a success factor: business models for the future
• 🌟 Looking to the future: Metaverse and the next stage of e-commerce
• 📈 Strategies that remain: Continuity in a changing business world
• 🌐 From Barcodes to the Metaverse: The Continuing Evolution of Commerce
• 🛠️ Business Transformation: Scalable models for sustainable growth
• 🌍 Global networking: New horizons in the age of innovation
• 🏆 Securing a competitive advantage: How adaptability drives companies forward

#️⃣ Hashtags: #DigitalBusiness #Innovations #ECommerceFuture #FlexibilityInBusiness #MetaverseOpportunities

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Suitable for:

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Marketing or a marketing model is extremely important to business concepts and business strategies. It serves as a fundamental building block to successfully position products or services on the market and address potential customers. Here are some reasons why marketing is of great importance:

1. Create awareness

Marketing helps to increase awareness of a company, its products or services. Effective marketing makes it possible to reach target groups and gain their attention.

2. Customer loyalty

Targeted marketing can create an emotional bond with customers. This encourages customer loyalty and increases the chances of repeat business.

3. Market analysis

Marketing requires a thorough analysis of the market, competitors and customer needs. These insights help develop business strategies that target real needs.

4. Product development

Marketing allows companies to better understand the needs and wants of their target groups. These insights can be incorporated into product development to create products that meet customer needs.

5. Competitive advantage

Effective marketing can help gain a competitive advantage in the market. This can be achieved by creating a unique brand identity, differentiated product features or superior customer service.

6. Increase sales

Well-thought-out marketing can increase sales by convincing potential customers to choose the product or service.

7. Communication

Marketing enables communication between a company and its customers. This helps to effectively convey information about products, prices, offers and news.

8. Branding

A strong brand identity can be built through marketing activities. A strong brand can create trust and credibility, which in turn influences customers' purchasing decisions.

Marketing plays a central role in the development of business concepts and strategies. A well-thought-out marketing model can help companies achieve their goals, increase their market share and ensure long-term success.

In the business environment, it is not uncommon that marketing does not always receive the attention it deserves in the sales process. This can happen for a variety of reasons, often due to misunderstanding or lack of appreciation for the role of marketing. In this section, we'll look at the reasons why marketing is sometimes neglected in the sales process and how this can be avoided.

Unclear responsibilities and communication 👥

In many companies there is a separation between the marketing and sales teams. There is often a lack of a clear definition of responsibilities and effective communication between both departments. This can lead to marketing strategies not being seamlessly integrated into the sales process and therefore not being able to achieve their full potential. It is important to create clear interfaces and promote regular exchange between teams in order to exploit synergies.

Focus on short term results 📊

The sales process is often designed to achieve short-term sales goals. This can lead to long-term marketing strategies being neglected because their impact is not immediately visible. Companies need to recognize that marketing increases brand value in the long term, strengthens customer loyalty and can lead to higher sales in the long term. A balance between short-term sales goals and long-term marketing strategies is of great importance.

Lack of data analysis and evaluation 📊

Another reason why marketing is neglected in the sales process is often the lack of data analysis and evaluation. Marketing activities generate a wealth of data that can provide valuable insights into the effectiveness of strategies. However, if this data is not regularly analyzed and evaluated, the actual contribution of marketing to revenue generation remains unclear. It is important to make data-driven decisions and continually monitor marketing performance.

Underestimating the customer journey 🛍️

Sometimes the customer journey, i.e. the path that potential customers take from the first contact to the purchase, is not sufficiently taken into account. Marketing activities play a crucial role in shaping this journey and influence customers' decisions along the process. Failure to integrate marketing appropriately can lead to inconsistencies and gaps in the customer journey that can ultimately hurt conversion rates.

Lack of training and awareness 📚

It's not uncommon for salespeople to be under-informed about the importance of marketing. This can lead to a lack of appreciation for marketing strategies and prejudices that marketing merely creates “pretty pictures.” Companies should invest in employee training and awareness to create a better understanding of the role of marketing in the entire sales process.

Xpert recommendations 📝

Marketing plays a crucial role in the sales process and should under no circumstances be neglected. Close collaboration between marketing and sales teams, consideration of long-term strategies, data-driven decisions, focus on the customer journey and employee training are key factors in achieving the full potential of marketing. Companies that successfully integrate these aspects can achieve better visibility, higher customer loyalty and long-term business success.

📣 Similar topics

• Why marketing is often overlooked in the sales process
• Linking Marketing and Sales: Key to Maximizing Success
• Long-term vs. short-term perspective: The right approach for sustainable growth
• Data analysis and performance tracking: The importance of numbers in marketing
• Optimizing the Customer Journey: How Marketing Influences Decision Making

#️⃣ Hashtag:s #MarketingImSalesProcess #SalesStrategy #CustomerJourney #DataDrivenMarketing #TeamCollaboration

The business concept and the business strategy are two terms that are closely related but still have different meanings:

1. Business concept

The business concept describes the basic idea or plan behind a company or business activity. It typically includes information about what products or services to offer, how to serve the market, who the target audience is, how the company will make money, and what value it wants to create. So, the business concept is the basic idea that serves as the starting point for starting a business.

2. Business strategy

Business strategy, on the other hand, refers to the long-term plan of how a company will achieve its goals. It includes the various decisions and measures that are taken to successfully implement the business concept. The business strategy determines how the company wants to position itself in the competitive environment, which markets it wants to develop, how it will use its resources and how it can differentiate itself from competitors.

In other words, the business concept is the basic idea or plan on which the company is based, while the business strategy describes the concrete steps and actions to successfully implement this concept and achieve long-term goals.

Marketing and sales (sales) are two closely related but different concepts within a company. Here are the exact differences between them:

marketing

• Marketing refers to all activities aimed at creating awareness of a product or service, generating interest, attracting customers and building long-term customer relationships.
• It includes market research, branding, advertising, public relations, social media, content creation and other strategies aimed at targeting potential customers.
• Marketing aims to understand the market, identify target audiences, craft messages to meet customer needs, and communicate the value of a product or service.

Sales

• Sales refers to the process of selling products or services directly to customers. It focuses on identifying potential customers, presenting the product or service to them, addressing concerns, and closing the sale.
• It includes sales discussions, negotiations, quoting, customer service and post-sales follow-up.
• Sales aims to understand customer needs, provide solutions that meet those needs, and ultimately increase company sales and profitability.

SMarketing is like the perfect collaboration of two talented musicians working in harmony to deliver an unforgettable concert. In the context of the Triosmarket approach, SMarketing is a key strategy that strengthens the connection between sales and marketing to maximize the overall result.

🗒️ SMarketing: The connection between sales and marketing

SMarketing, a combination of the words “sales” and “marketing,” is an approach in which sales and marketing departments work closely together to ensure seamless and effective customer engagement. It's about encouraging the exchange of information between the two departments to increase efficiency and improve the customer experience.

SMarketing in the Triosmarket context

As part of the Triosmarket concept, SMarketing is a key component that, together with inbound marketing, outbound marketing and experimental marketing, forms a comprehensive marketing strategy. While the other components cover the different approaches to reaching customers, SMarketing adds the human element by seamlessly linking sales and marketing.

📝 Key aspects of SMarketing in Triosmarket

Closer collaboration

SMarketing aims to bridge the gap between sales and marketing and promote collaboration.

Common goal

By having both departments working towards the same goals, a coherent and consistent message is created for the target audience.

Better lead handover

Efficiently handing over leads from marketing to sales ensures that potential customers are optimally served.

Feedback loop

SMarketing enables feedback from sales to flow into the marketing strategy and vice versa.

🚀 Why SMarketing is so valuable in the Triosmarket

SMarketing optimizes the overall performance of the Triosmarket concept by ensuring that sales and marketing efforts are aligned. While the other components expand reach and build customer relationships, SMarketing ensures efficient and personalized customer service.

📣 Categories

• SMarketing: The perfect harmony between sales and marketing in the Triosmarket 🤝
• Seamless Customer Engagement: How SMarketing Is Revolutionizing Customer Experience 💼
• Triosmarket meets SMarketing: The key role of aligning sales and marketing 🚀
• Common goals, better results: How SMarketing drives the Triosmarket forward 🎯
• The perfect duo: How SMarketing optimizes the overall result 🎶
• Collaboration as a success factor: Why SMarketing is so important in the context of the Triosmarket 🤗
• Efficient lead handover: How SMarketing provides sales with valuable leads 📈
• The feedback wheel: Why feedback between sales and marketing is essential 🔁
• SMarketing in the spotlight: Why it is Triosmarket's secret weapon 🌟
• The Art of Voting: SMarketing and the Key to Triosmarket Success 🗝️

#️⃣ Hashtags: #SMarketing #TriosmarketSuccess #EfficientCollaboration #CommonGoals #TriosmarketStrategy

The shift from offline to online marketing and finally to digital marketing has fundamentally changed the way companies interact with their audiences. While offline marketing includes traditional channels such as print advertising, television and radio advertising, online marketing has expanded to include digital platforms such as websites, social media and email marketing.

The shift to digital marketing has created the opportunity to conduct more targeted marketing campaigns as data and analytics can be used to better understand consumer behavior. Through personalized advertising and targeted content, companies can convey their messages more effectively.

Digital marketing encompasses a variety of tactics, including search engine optimization (SEO), search engine advertising (SEA), content marketing, influencer marketing, and more. The availability of online analytics allows companies to track the success of their campaigns in real time and make adjustments as needed.

Overall, the shift to digital marketing has given companies the opportunity to achieve more global reach, interact with customers more efficiently, and better measure their ROI.

Digital Marketing

Digital marketing began to emerge in the 1990s when the Internet began to become popular and companies began creating websites and advertising online. The first ad on a web browser appeared in 1994, and various online advertising formats and strategies evolved in the following years. The establishment of search engines like Google in the late 1990s also helped lay the foundation for modern digital marketing.

Changing roles in marketing

Offline marketing has gradually lost its role as a leading tool to online and digital marketing over time. This change began in the late 1990s with the advent of the Internet and the increasing use of online platforms. Companies increasingly recognized the potential of online marketing to reach a broader audience and better measure the effectiveness of their marketing activities.

The transition accelerated in the 2000s as social media emerged and expanded the possibilities of interacting and engaging with customers. With the proliferation of smartphones and mobile devices, online marketing has become even more accessible and effective.

It's important to note that offline marketing still has a role to play and can still be effective in some cases, especially in certain industries and markets. Nevertheless, online and digital marketing has increasingly taken the lead due to its reach, flexibility and measurability. The exact point at which offline marketing lost its role can vary depending on the industry and region.

The differences

Online marketing and digital marketing are closely related terms that are often used interchangeably. Nevertheless, there are some differences and similarities between the two concepts.

Differences:

• Online Marketing: This mainly refers to marketing activities carried out over the internet and online platforms. It includes tactics such as website marketing, email marketing, social media marketing, search engine optimization (SEO), and search engine advertising (SEA). Online marketing focuses on marketing through digital channels without necessarily addressing technological aspects.
• Digital Marketing: This is a broader term that includes both online and offline marketing that uses digital technologies and electronic devices. It includes not only online platforms, but also other digital media such as mobile apps, digital television, radio advertising via streaming services and more.

Similarities:

• Digital platforms: Both online and digital marketing use digital platforms to reach audiences and spread messages.
• Measurability: Both approaches enable better measurability of marketing activities compared to traditional offline marketing. Companies can use data and analytics to track the success of their campaigns and make adjustments.
• Target group orientation: Both online and digital marketing allow companies to address their target groups more specifically and provide personalized content.
• Interaction: Both approaches encourage interaction with customers and enable real-time communication via comments, reviews, social media, etc.
• Flexibility: Both online and digital marketing offer greater flexibility in adapting campaigns to respond to changing market conditions and customer needs.

The terms online marketing and digital marketing can be used interchangeably, but digital marketing offers a broader framework that also includes offline technologies.

Triosmarket for Oline Digital and Metaverse SMarketing – Image: Xpert.Digital

More about it here:

• Triosmarket is an innovative marketing strategy that consists of three main components

The Triosmarket model is a proven approach that helps companies continuously adapt and optimize their business strategies. This model takes into account various factors such as the industry, company structure, business model and business strategy in order to set tailored priorities.

📊 Market attributes speed, automation, flexibility and scalability

The four market attributes – speed, automation, flexibility and scalability – form the cornerstones of the Triosmarket model. These attributes are crucial to meet the ever-changing demands of the market. Companies need to be agile and able to respond quickly to changes while ensuring automation and scalability.

📈 Business strategy at Xpert and weightings of marketing approaches

At Xpert, the business strategy is designed using the Triosmarket model. The weightings and priorities of the various marketing approaches are determined. Xpert currently focuses on three main areas:

1. Inbound Marketing

This approach focuses on attracting potential customers through relevant content. It's about offering knowledge and added value to arouse the interest of the target group.

2. Experimental marketing

This approach involves testing creative and innovative marketing strategies to find out which ones work best. It's about exploring new avenues and standing out from the competition.

3. Outbound marketing

Outbound marketing involves specifically addressing the target group via channels such as social media. However, fewer resources are released here because competition on social media is intense and requires a lot of effort to gain attention.

🦈 Why fewer resources for outbound marketing?

Xpert's decision to allocate fewer resources for outbound marketing (particularly on social media) is based on a clear strategic consideration. Today's social media is a veritable "shark tank" in which companies have to invest a lot of time and money to make their voice heard. Competition is intense and it is difficult to get noticed in the abundance of content.

🔵 Blue Ocean strategy and potential in the B2B sector

Xpert identifies a promising corporate strategy in the Blue Ocean concept. The Blue Ocean strategy aims to open up new, untapped market segments rather than fighting in competitive “red oceans”. In the B2B sector, Xpert sees great market potential that can be achieved through innovative approaches.

🎯 Suitable marketing approaches for the Blue Ocean strategy

Inbound marketing and experimental marketing are most suitable for implementing the Blue Ocean strategy. These approaches make it possible to test innovative ideas and create relevant content to find a niche in the market.

💡 Customer perspective and individual customization

It is important to note that the choice of marketing approaches depends not only on one's own business strategy, but also on the needs and preferences of customers. What is suitable for Xpert may be different for other companies.

📝 The Triosmarket model

The Triosmarket model offers companies a structured approach to adapt their business strategies and respond to changing market conditions - especially quickly. Through the targeted weighting of marketing approaches such as inbound marketing and experimental marketing as well as the strategic decision to use resources in outbound marketing, Xpert can optimally exploit its potential in the B2B sector.

💡 Important “Blue Ocean Strategy”

The “Blue Ocean Strategy” is not experimental marketing! The Blue Ocean Strategy is a concept in the field of corporate strategy that aims to create new markets rather than compete with existing competitors in crowded markets. It focuses on creating “blue oceans” of untapped market opportunities where companies can generate new demand.

On the other hand, experimental marketing refers to a marketing strategy in which companies use innovative and unconventional approaches to attract attention and drive customer interactions. Experimental marketing often includes experience-driven tactics such as guerrilla marketing, event marketing, pop-up stores, and other unconventional methods.

Although both concepts are based on creative approaches, they have different focuses and goals: Blue Ocean Strategy focuses on opening up new markets, while Experimental Marketing aims to reach and engage customers in innovative ways.

More about it here:

• Blue Ocean Strategy – blue and red ocean strategy

📣 Similar topics

•  Adaptation of strategies with the Triosmarket model 🚀
• The importance of speed, automation and flexibility 🔄
• Xpert's marketing strategy: Inbound, Experimental & Outbound 🎯
• Challenges in Outbound Marketing: The Social Media Dilemma 🦈
• Blue Ocean strategy in the B2B sector: Opening up new potential 🔵
• Inbound & Experimental Marketing: Success factors for the Blue Ocean strategy 💡
• Customer-oriented approaches: individuality as the key to success 🤝
• Triosmarket model: Agile approach in a dynamic market 📈
• Innovative marketing: ways out of competitive pressure 🌟
• Focus on flexibility: adapting to changes in the market 🛠️

#️⃣ Hashtags: #StrategyAdaptation #BlueOceanStrategie #InboundMarketing #ExperimentalMarketing #OutboundMarketing #FlexibilityInMarket

Xpert.Digital - Pioneer Business Development

If you have any questions, further information or need advice on the topic of Consumer Metaverse or Metaverse in general, please feel free to contact me at any time.

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

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