Social media posts, photos or illustrations, and technical articles are the most frequently used content formats by companies. This is according to the Content Marketing Trend Study 2019, an online survey conducted by Statista, the Content Marketing Forum e. V., and CMCX, which reveals the current state of content marketing in Germany. Other aspects covered by the study include content marketing strategies (or why they don't exist), the most important goals of content marketing, and the key success factors for content marketing.
Social media posts, photos, illustrations, and professional articles are the content formats most frequently used by companies. This is the result of the Content Marketing Trend Study 2019, an online survey conducted by Statista, the Content Marketing Forum e. V. and CMCX, which shows the status quo of content marketing in Germany. Further aspects covered by the study are content marketing strategies or why there are none, the most important goals of content marketing as well as the most important success factors for content marketing.


