Amazon * is by far number 1 among the online shops active in Germany. In 2017, the company generated sales of around 8.8 billion euros in Germany. Otto (3 billion euros) and Zalando (1.3 billion euros) follow by far. The ranking of the top 10 online shops ** is part of the study “E-Commerce Markt Germany 2018” published jointly by Statista and the EHI, which will be released for the tenth time in October. The study examines the German B2C e-commerce market from an offer from a detailed analysis of the 1,000 largest online shops after sales.
* According to the annual report, total sales in Germany are around 15 billion euros. However, this includes service and subscription sales (AWS, Prime memberships, audible.de, etc.) as well as all exports from amazon.de abroad. The service sales, exports and sales of other Amazon offers were excluded from the German sales for www.amazon.de.
** eBay is not part of the ranking because, as a pure marketplace, the company generates its sales exclusively through commissions.
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