Brandwatch, on average, users post almost 900,000 photos per month that feature McDonald's. This makes the burger roaster by far the most visible brand on the social network. This is followed by the sporting goods manufacturers Nike (Ø 788,490 photos per month) and Adidas (Ø 772,520 photos per month). For a change, the otherwise dominant tech brands are not in the top 5. The ranking is based on the evaluation of 100 million photos on Instagram and Twitter.
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