The end for marketing agencies? Google's AI "Pomelli" builds a complete advertising campaign from your website in seconds – one link is all it takes.

AI agents are revolutionizing the advertising industry: How Google's "Pomelli" empowers small businesses with data-driven campaigns

The digital advertising landscape is facing perhaps its biggest upheaval since the invention of the banner ad. What was previously the domain of expensive agencies, experienced marketing experts, and design teams—the creation of impactful, brand-aligned advertising campaigns—is now being radically simplified and democratized by artificial intelligence. At the heart of this revolution is a powerful new tool from Google called "Pomelli." This AI agent promises to generate professional, data-driven advertising materials from nothing more than a link to a company website within minutes.

For small and medium-sized enterprises (SMEs), this is more than just a new tool; it's a potential game-changer that rewrites the rules of digital marketing. Pomelli dramatically lowers the barriers in terms of budget, time, and expertise, enabling even small brands to compete with the visual and textual professionalism of large corporations. The technology automatically analyzes brand identity, extracts logos, colors, and content tone, and uses this information to generate authentic campaign suggestions for a wide variety of formats.

This article comprehensively examines how Pomelli works, the economic opportunities it presents for SMEs, and the limitations and risks of this new technology. From its functionality and ethical challenges to a look at the future of the advertising industry, we analyze whether this is a short-lived hype or a lasting revolution.

AI advertising engines – market upheaval and opportunities for small brands

The digital advertising industry has undergone profound transformations in recent years. One of the most influential developments is the increased use of artificial intelligence in the planning, design, and execution of marketing campaigns. Large tech companies like Google are driving this change with innovative products that advance the automation of creative processes and the democratization of advertising technologies.

The most recent example is "Pomelli"—an AI agent that generates personalized advertising campaigns from a company website within seconds. This lowers barriers for small and medium-sized enterprises (SMEs) that previously often seemed insurmountable in terms of expertise, speed, and budget. This paradigm shift has a direct impact on the strategic, operational, and financial processes of the advertising industry.

Pomelli automatically extracts brand identity from a company website, creates various campaign formats, and allows users to make flexible adjustments. This results in advertising content that, according to initial tests, conveys the brand message very authentically. The complexity of previous campaign creation – from brand design and target group analysis to performance evaluation – is thus automated and simplified.

Automated Creativity – How Pomelli is helping companies rethink advertising

The logic behind Pomelli is as simple as it is revolutionary: A company provides a link to its website. The agent then scans the page, extracting visual brand characteristics such as logos, fonts, and color schemes, as well as stylistic elements of the content tone. This creates an AI compendium of brand identity.

From this data, Pomelli generates three different campaign proposals with varying formats and styles. Users can customize headlines, text, and images to their liking and select the final format – for example, 9:16 for story ads or 16:9 for classic banners. This reduces the steps from ideation to publication to just a few minutes.

A test with Nutella showed that the pre-made campaigns actually looked like they were created by the brand itself. Pomelli is leveraging the latest advances in AI-based image and speech recognition to deliver highly adaptable ads. This is a game-changer, especially for SMEs, as it allows them to access highly professional advertising content with minimal effort and cost – previously the privilege of large corporations with their own marketing experts and designers.

Democratizing Marketing – The New Playing Field for SMEs

Traditional advertising was long characterized by high initial investments, agency fees, and lengthy approval processes. Small businesses, in particular, were often limited to operating locally and with restricted resources. Access to professional digital advertising was restricted by a lack of expertise and cost pressures.

Pomelli addresses this need. Brand-compliant campaigns are available within minutes, without requiring any prior graphic or textual knowledge. The advantages include cost-efficiency, speed, scalability, and the ability to create content that directly reflects the needs of your target audience and current trends. This rapid adaptability is a crucial advantage, especially in volatile markets.

The personalization of digital advertising is also reaching new levels of quality: Individual campaigns can be continuously optimized, A/B tests can be carried out, target groups can be addressed, and the return on investment (ROI) can be measured more precisely – functions that were previously reserved for specialized agencies and large companies.

Data as fuel – How AI optimizes brand content

The core design of modern AI advertising agents is the ability to condense data from various sources and generate tailored content from it. Pomelli uses methods of Natural Language Processing (NLP), machine learning for pattern recognition, and sophisticated algorithms for image analysis to understand a brand's profile and translate it directly into concrete campaign ideas.

In the background, data from website traffic, keyword usage, color psychology, and typographic preferences are incorporated. The AI ​​discovers which elements of a brand evoke emotions or increase brand recognition and integrates these into the advertisements. Standardized processes such as header, text, and image design are automated via the platform, and the output is immediately ready for publication.

The design of campaign layouts also benefits from data-driven optimization: performance analyses are continuously fed back into the AI, enabling future ads to be designed with increasing precision and efficiency. This creates a dynamic cycle between company-owned content and data-driven advertising success.

Industry focus: B2B, digitalization (from AI to XR), mechanical engineering, logistics, renewable energies and industry

More about it here:

• Xpert Business Hub

A topic hub with insights and expertise:

• Knowledge platform on the global and regional economy, innovation and industry-specific trends
• Collection of analyses, impulses and background information from our focus areas
• A place for expertise and information on current developments in business and technology
• Topic hub for companies that want to learn about markets, digitalization and industry innovations

Borderline cases between innovation and reality – technical and ethical pitfalls

Despite its revolutionary potential, Pomelli and similar AI agents are currently limited in their creativity: they reproduce what can be extracted from existing data, but cannot develop entirely new, disruptive brand or communication concepts. This means that creative output remains confined to familiar elements.

Furthermore, open questions arise regarding ethical standards, data protection, and copyrights. If AI agents automatically generate images, text modules, and design elements, it must be ensured that these have permissible and exclusive use within brand communication and do not infringe on the rights of third parties. Automation processes should adhere to European and international data protection regulations.

Responsibility for brand messaging also remains with humans: AI can provide suggestions, but strategic decisions, crisis communication, or particularly sensitive content require reflection by experienced experts.

Market dynamics and the pull of innovation – Who dominates the field of AI marketing tools?

The development of automated advertising agents is part of a broader trend that is fundamentally changing the marketing industry. Besides Pomelli, numerous startups and established companies offer AI-based tools for campaign automation. The competition ranges from OpenAI-based text generators and image tools like DALL-E to specialized agency software for social media marketing.

These tools differ in accuracy, adaptability, and target audience focus. Pomelli scores particularly well in the small and medium-sized enterprise (SME) segment thanks to its sophisticated, user-friendly interface and rapid integration. Large providers like Meta, Amazon, and TikTok are increasingly relying on AI for ad delivery and targeting, but often make getting started more complex.

The market dynamics are characterized by rapid developments: Each new generation of AI agents offers even more comprehensive functions, deeper integration into content management systems, and smart interfaces for measuring success. This creates a pull toward innovation that is both challenging and full of opportunities for companies and industry experts alike.

The advertising market under the influence of AI – structural change and the need for regulation

Automated advertising tools raise profound societal questions. The job market in the creative industries is undergoing structural change: activities such as text production, design, and media planning are declining in volume, while new fields of expertise such as AI training, data analysis, and content strategy are emerging.

Politically, the need for regulation and new standards is taking center stage. Data protection must be adjusted, an ethical framework for AI-generated communication established, and responsibility for digital content redefined. In Europe, initiatives such as the AI ​​Act and the Digital Markets Act are part of the response to rapid technological development.

Consumer behavior and advertising reception are also changing: users are increasingly accustomed to individualized, dynamic content, but at the same time expect transparency in the handling of their data and authentic brand communication.

Growth, investments and market potential – the numbers behind the trend

The digital advertising industry has seen double-digit growth rates for years, particularly in the AI-powered segment. According to market research, global spending on digital advertising recently exceeded US$450 billion annually, and this figure continues to rise. AI-powered solutions are growing at above-average rates and already account for 40 to 50 percent of revenue in some markets.

Investment volumes in AI marketing are also soaring: Start-ups are securing billions in funding, and industry giants like Google are investing heavily in the development and rollout of new tools. The integration of AI into existing platforms and services is considered particularly crucial for strategic success.

European SMEs are reporting success: reduced budget, greater reach, and higher conversion rates thanks to automated, data-driven campaigns. Return on ad spend (ROAS) increases through more precise targeting and ongoing performance optimization.

Success strategies for SMEs – How using Pomelli becomes a competitive advantage

Companies that want to successfully use AI agents like Pomelli should consider key success factors. Crucially, the website must offer up-to-date, high-quality content and clear branding – only then can the AI ​​accurately convey the brand identity. Regular updates, test campaigns, and close monitoring of results help to optimize the output.

The combination of automation and personal control is also important: advertising copy and images can be flexibly adapted, AI provides suggestions, and a human decides on the final approval. Errors usually arise when AI is blindly trusted or optimization potential is not exploited.

Successful companies continuously conduct A/B tests, utilize feedback loops, and rely on multichannel strategies (social media, banners, video ads). This keeps brand communication agile and up-to-date.

Where is the AI-based advertising industry headed? AI as a driver of a new value culture.

AI advertising agents like Pomelli are only at the beginning of their development. In the future, they will acquire capabilities that rely even more heavily on semantic understanding, cross-media integration, and real-time adaptation. The next generation will likely be able not only to interpret data but also to generate new creative concepts, predict brand trends, and even independently roll out global campaigns.

The role of humans is shifting towards strategic management, quality control, and ethical governance. Competitive and business models are changing: those who demonstrate flexibility, speed, and a willingness to innovate will be among the winners. The advertising industry must embrace this change, establish new standards, and act as a pioneer for sustainable, transparent, and data-driven communication.

This lays the foundation for a culture of values ​​that puts people at the center as decision-makers, understands AI as a powerful partner and fully exploits the advantages of algorithmic creativity – without losing a critical eye for opportunities and dangers.

AI advertising agents between vision and reality – An objective assessment

The introduction of an AI agent like Pomelli represents a turning point in the digital advertising world, especially for SMEs. The automation of design and content production, access to real-time data, and personalization open up new possibilities. However, the challenges in creativity, law, and corporate responsibility remain considerable.

The data shows a rapid increase in revenue, improved campaign efficiency, and a dynamically growing innovation landscape. Equally important, however, are the social and ethical implications that will significantly shape the further development of AI-powered advertising.

One thing is certain: those who recognize the potential of AI agents like Pomelli and align their processes accordingly will position themselves at the forefront of the digital advertising revolution. However, success requires both technological and ethical expertise – and the courage to actively shape this change.

☑️ Our business language is English or German

☑️ NEW: Correspondence in your national language!

 

I would be happy to serve you and my team as a personal advisor.

You can contact me by filling out the contact form or simply call me on +49 89 89 674 804 (Munich) . My email address is: wolfenstein ∂ xpert.digital

I'm looking forward to our joint project.

 

 

☑️ SME support in strategy, consulting, planning and implementation

☑️ Creation or realignment of the digital strategy and digitalization

☑️ Expansion and optimization of international sales processes

☑️ Global & Digital B2B trading platforms

☑️ Pioneer Business Development / Marketing / PR / Trade Fairs

Xpert.Digital has in-depth knowledge of various industries. This allows us to develop tailor-made strategies that are tailored precisely to the requirements and challenges of your specific market segment. By continually analyzing market trends and following industry developments, we can act with foresight and offer innovative solutions. Through the combination of experience and knowledge, we generate added value and give our customers a decisive competitive advantage.

More about it here:

• Use the 5x expertise of Xpert.Digital in one package - starting at just €500/month