Published on: February 16, 2025 / update from: 16. February 2025 - Author: Konrad Wolfenstein
Text on film with Midjourney-From the leading AI image creator to the AI video favorite with the text-to-film KI? - Image: Xpert.digital
From AI pictures to AI films: Midjourney's next big step?
Will Midjourney be the new AI video king? The text-to-film function in the check
Midjourney has developed into one of the best known and most innovative providers in the field of AI image generation in recent years. With its previous models - up to the V5 version - the company set standards for creativity and user -friendliness. Now Midjourney has announced that it will take the step of pure generation of image to video to video. This means that the company promises no less than a revolution in the way visual content arises. According to CEO David Holz, Midjourney is working intensively on a new "Midjourney Text-to-Video Model", which is often referred to in the developer community as a "midjourney video". According to internal announcements, this video model, together with the V7, should come onto the market at the beginning of January 2025 and are based on the so-called V6 video model.
Midjourney is already known in the AI industry for its user-friendly combination of highly technological algorithms and creative freedom. With this new development, the company could finally establish itself as a universal platform for visual content. The future, in which short animated sequences can be generated as easily by text input as static images, is within reach. What are the consequences of this step for creative professionals, agencies, brands, e-commerce and many other industries? Why is Midjourney able to implement such an ambitious project? And above all: What technical innovations, financial resources and creative potentials are in the video segment behind this jump?
These questions and many more should be answered in this text. Both the economic background and the technological aspects are illuminated. In addition, it is shown which new possibilities this AI tool could open for different industries. Last but not least, the question of how the evolution of a AI image generation platform takes place into a AI video video platform and why this can be seen as a logical development that should have far-reaching consequences for the future of digital creativity.
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Midjourney: From pioneer in AI image generation to the pioneer in video
Historical review and status quo
Midjourney started as a company that specialized in AI-supported image generation. In particular, Midjourney achieved rapid distribution among creative, hobby artists and technology enthusiasts through its integration into the chat platform Discord. The simple input boards (prompt) and the playful approach made Midjourney a pioneer in the mainstream adoption of AI models for artistic purposes.
Over time, the company became increasingly professional and continuously increased the quality and scope of its models. So the AI was successively introduced: V3, V4 and V5 laid the foundation that Midjourney is now the epitome of easy usability and artistically demanding results. With every new release, image quality, prompt accuracy and speed improved. Now that V6 and V7 are also in the starting blocks, the company promises for the first time not only to be able to generate still pictures but also moving images.
"We would like to enable people to present their visions even more alive," one could describe the philosophy behind Midjourney. With the announced "Midjourney Text-to-Video Model", the company takes a big step towards a new dimension: moving and dynamic content. These should not only be based on the existing expertise in image generation, but also offer an extended spectrum of creative parameters with which users can transform their ideas into flowing, animated scenes.
CEO David Holz and his influence
David Holz, the CEO of Midjourney, is one of the driving forces behind this comprehensive vision. He has repeatedly emphasized that Midjourney's previous successes are only a foretaste of what is possible with modern AI technology in the creative-visual area. According to an announcement in November 2024, the training for the video model is already in full swing. Holz speaks of the fact that Midjourney should not stop and the goal of revolutionizing all aspects of digital creativity. Pictures were just the beginning. The next chapter is now to be opened with video production.
Holz also gave a view of future steps. In this way, he would also like to generate audio, interactivity and possibly entire virtual worlds. For the moment, however, the focus is on the early market launch of the V6 video model and the simultaneous release of V7 at the beginning of the year. Midjourney thus follows his well -known pattern to rely on further developments in the image model and in parallel to venture into new, promising media forms.
Technical foundations and the special features of text-to-video
Videogenization based on text inputs ("Text-to-Video") is significantly more complex than generation. While each prompt input provides a single, final snapshot, dimensions such as time, movement, transitions and continuity are added in videos. A static background can be animated, figures must be presented consistently over several frames, light and shadow change during movement, and there are potentially unlimited opportunities for camera perspectives.
Midjourney plans to build on the strengths of the existing image model when video. This operates under the name V6, so that the core of the technology - to put it simply - contains certain algorithms and neural networks that are already successful in image generation. According to Midjourney, the so-called diffusion technology, which is used in many advanced AI image models, is primarily expanded to create videos. Here, an output noise is gradually transformed into a coherent image structure. For videos, this process must now be expanded in time so that frame for frame is created.
Innovations and expected core functions
According to the available information, the new Midjourney video model will probably have the following key features:
1. Basic video generation
Users can create short clips based on textual descriptions ("prompt"). A command such as "/Imagine video a futuristic spaceship that flies through a neon-colored universe" could thus create an animated scenario that is kept in a science fiction aesthetics. Similar to the existing generation of images, there should be a "-video" parameter to activate the video function.
2. Adjustment of the video time and resolution
Similar to today's selection between different image resolutions, it could be possible with Midjourney Video to vary video lengths and resolutions. This would allow users to generate 5-second, high-resolution clips or longer, low-resolution clips.
3. Keyframes and dynamic inpainting
Under the keyword "Vary Region" it is indicated that the inpainting approach-i.e. the targeted overpowering or replacement of certain areas of the image-could be extended to videos. As a result, individual segments could be changed or exchanged within a clip, while the rest of the video remains consistent. Keyframes could be controlled at what time certain changes occur in order to achieve flowing transitions.
4. Extended creative control
Based on the previous generations of Midjourney, it can be assumed that a variety of parameters are provided to adapt style, color palette, motif complexity and speed. There may also be options for special effects such as slow motion, time -lapse or camera trips.
5. Image-to-video conversion expert.digital/Ki applications/
In addition to the text -based prompt, Midjourney could offer the opportunity to use existing images or photos as the starting material for animated sequences. This would enable a particularly seamless transition from pure image to video editing.
All of this makes it clear that Midjourney not only wants to generate simple moving images, but also strives for a powerful tool that can fully operate various industries.
Financial background and market position
Midjourney has an impressive financial strength. With an annual recurring turnover of around $ 200 million and a company valuation of around $ 10 billion, Midjourney is one of the most valuable companies in its industry. This economic support allows you to invest in large research and development projects and to pursue long-term strategies without relying on quick profits.
"We are convinced that we have the financial cushion to develop really groundbreaking technologies," you could summarize the company's attitude. In fact, considerable resources are needed to develop and train a AI-based video model. The cost of computing power, data acquisition and highly qualified staff are immense. The fact that Midjourney can afford to bear these costs underlines the ambitions of the company to be able to measure themselves against the very large of the tech industry in the future.
Currently there are considerable overlaps in the area of generative AI between different providers. Companies such as Openaai, Stability AI or Google also research generative models for pictures and videos. Midjourney, however, stands out through his approach to creating an accessible platform that can easily be integrated into creative workflows. This focus on user -friendliness and artistic freedom has so far ensured that Midjourney has built up a loyal community. It is therefore very likely that the community will enthusiastically accompany the step from image to video.
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Potential effects on the creative industry and other industries
The planned Midjourney AI video video could have far-reaching effects on numerous industries. With a successful introduction of the video model, both existing methods of video production would be supplemented as well as completely new possibilities for fast, creative and inexpensive solutions. The most important areas of application are shown below.
1. Marketing and advertising
Marketing and advertising agencies are constantly looking for effective ways to arouse emotions and to convey in a target group-specific. Here a AI video tool opens completely new ways. AI generated images are already often used in campaigns, for example to visualize trend ideas or mockups. The following scenarios could become a reality with video production:
- Fast production of advertising clips: Instead of booking expensive film studios or accepting long planning steps, marketing teams could generate and test the first video sequences in a very short time. A promptly like "An energetic clip for a new sports product with dynamic music" could serve as a starting point to quickly create a storyboard.
- Personalized advertising: By using text-to-video, you can easily generate different versions of a clip that are individually tailored to certain target groups. A product or brand clip could be adapted to different languages, cultures or age groups.
- Fast reaction to trends: Trends in social media are fast -moving. If you want to react promptly here, benefit from AI-controlled video production. You can quickly pour time-act memes, viral ideas or hashtag campaigns into moving images.
2. Entertainment industry
Whether film, television or streaming platforms-the entertainment industry is facing a potential turn of the time. Ki will probably not replace human creative people overnight, but it can serve as a powerful tool to slim down production processes and open up new opportunities:
- Visual effects and concept development: In early phases of film or series production, producers can quickly test visual ideas, check the scene layout or set styles.
- Prototypical scenes and storyboarding: Directors and screenwriters could use midjourney video to create the first moving storyboards. This could help to better assess whether a scene looks as desired without investing the same amounts of money in elaborate filming.
- Democratization of video production: Thanks to AI, low-budget productions and indie filmmakers could also generate elaborate special effects for which previously expensive post-production companies were necessary. That could significantly expand the creative field of the film industry.
3. E-commerce
Product presentations play a crucial role in e-commerce. Whether online shop or marketplace: customers often make buying decisions due to visual impressions. With AI videoogenization, there are new opportunities here:
- Automated product videos: Instead of only offering static images, shop operators could automatically generate a short video for each product in which the product can be seen in action. This increases the information content and can improve the customer experience.
- Personalized video advice: In theory, even personalized product ideas could be created in which the name of the customer appears or a certain scenario is simulated in which the product is used.
- Interactive buying worlds: In the long term, one could think that online shops provide animated mini clips for every product. A short video that shows the most important features increases the likelihood of buying. With AI, this production can be massively accelerated and customized.
4. Educational system
Educational institutions and online learning platforms also face the challenge of conveying learning content appealing and thus creating higher motivation for learning:
- Creation of interactive learning videos: Teachers could quickly and without a large budget.
- Personalized tutoring systems: AI videos could be adapted to the level of knowledge of individual learners. So student A sees a more detailed explanation, while students B a more compact one because his previous knowledge is higher.
- Simulations and visualizations: Especially in scientific subjects such as biology, chemistry or physics, simulations are a popular means of making processes visible that cannot be seen with the naked eye. AI generated video clips could ensure that teaching materials are created extremely quickly and in a targeted manner.
5. Media and journalism
Media houses and journalists often have to prepare messages quickly and at the same time rely on visual material. Midjourney Video could simplify the production of editorial content:
- Fast production of news videos: It is often difficult to get suitable video material for urine reports. You will not want to completely replace real recordings, animated info clips could make it easier to understand the relationships, for example through animated cards, diagrams or hypothetical scenarios.
- Infographics and data visualization: Complex data can be illustrated in animated diagrams or cards that are created. This increases the attractiveness of multimedia reporting.
- New forms of multimedia reports: Journalists could experiment with AI graphics and video animations in order to tell even more inevitable and more exciting stories. This could include about 360-degree videos or interactive visualizations.
6. Creative industry
So far, designers, artists and creatives have been a core audience of Midjourney. For them, the video function results in an almost limitless expansion of your expression:
- Concept art and storyboarding: The combination of image and videoogenization enables creatives to quickly develop scenarios and to present them in a moving form. This means that ideas can be better tested and early on their effects.
- Animation and visual effects: Free artists can generate their own short films, music videos or animations without needing extensive production resources. This could create a completely new wave of AI art and animation.
- Networking of different media: Since Midjourney already offers integrative functions (such as the application via Discord), it is conceivable that collaboration projects develop, in which several artists work together on a video. This could happen in real time or asynchronous and would lead to completely new creative approaches.
How Midjourney Ki videos want to make it safer and better
Where there are new technologies, challenges and possible risks must always be considered. Videogenization with AI, in particular, has enormous potential for abuse, for example in the form of Deepfakes, in which people are put in the wrong context. The question arises how Midjourney will tackle such problems. It would be conceivable that the company - similar to image generation - establishes filter mechanisms and guidelines in order to prevent offensive or illegal content.
In addition, the quality and coherence of the generated videos is important. It is not yet clear how well the system can represent complex movements or detailed scenes over several seconds. The longer a clip becomes, the greater the likelihood of inconsistencies or artifacts. So users must be prepared for the technology to initially have their limits.
Another aspect concerns the data basis. In order to train a powerful AI model, enormous amounts of data are necessary. In the past, Midjourney has used extensive data sets that cover countless motifs, styles and perspectives. These data requirements will be even higher for videos. It is important here that there are no copyright violations or data protection violations when collecting data and that the selected training data cover the wide range of video content as possible so that the model can be used in a variety of ways.
Integration and use
Midjourney is known for its simple and user -friendly operation via Discord. It is believed that the V6 video model will also be available first via this platform or a similar chat interface. Users enter their prompt, add the parameter " - video" and receive a video clip after a short calculation time. Nevertheless, it is discussed whether Midjourney will offer an independent app or web -based interface for videoogenization. Especially with longer clips, it could make sense to give users more overview and control than is possible in a chat interface.
In the previous announcements it was at least indicated that a standalone solution would be considered. This could offer extended functions, such as B. a timeline view in which keyframes can be set, or integrated editing options for dynamic inpainting. Such functions would be difficult to implement in a classic chat bot interface.
From pictures to videos: How Midjourney visually perfected the generation
The planned publication of the two versions V6 (especially for video) and V7 (as a continuation of image generation) for the beginning of the year indicates that Midjourney wants to provide an "ecosystem-like" range of AI tools in the future. V7 will probably refine image generation and offer new functions, such as improved prompt interpretation, higher image resolutions and more style variants. The V6 video model, on the other hand, focuses on moving image and is likely to build on the algorithms and training data from V7 in many parts, supplemented by the time-based component.
"We see both models as two sides of the same medal," Midjourney's philosophy could be. Because both in the generation of pictures and in videoogenization, it is ultimately a matter of creating visual content that is sensible and artistically interesting. The difference is in time factor, which, however, increases the technical requirements massively. Anyone who is able to successfully generate videos naturally has an extended spectrum of procedures that can also be useful in the area of image generation.
Conceivable extensions beyond 2025
Midjourney has already made it clear that pictures and videos are only part of what the AI should do in the future. For example, future developments could be:
- Audio integration: The automatic generation of sound effects or music that fits the style of the video would be a logical next step. As a result, completely generated short films could be created, including a suitable soundtrack.
- Interactive content: It could be possible that users not only generate a static or linear video, but also interactive sequences in which viewers can choose how to proceed.
- 3D models and virtual reality: If Midjourney can already create 2D pictures and videos, another step would be to create 3D models that can be embedded in VR or AR environments.
- Real-time generation and live applications: The expansion to live environments would also be conceivable, in which videos or sensor information can be created or modified in real time based on incoming data flows or sensor information.
These extensions are still in the future, but you should not underestimate the quick pace of innovation in the AI area. Midjourney has shown several times that the development of new model versions often progresses faster than expected.
Midjourney V6 & V7: The next wave of digital content creation
The announcement of Midjourney, in early 2025, to bring a "V6 video model" together with V7 to the market caused a lot of attention. When a company that has already set standards in the AI image generation, Midjourney is now facing a new era: the comprehensive AI videoogenization. The expectations are great, because if Midjourney succeeds in repeating the same success as in the pictures, this will change the digital creative industry sustainably.
The advantages are obvious: fast, inexpensive and flexible video productions that can produce impressive, artistic results with good prompt formulation. A large number of industries-from marketing and advertising to film and television to e-commerce and education-could benefit from it. Nevertheless, one should not forget that video it is even more complex than the creation of individual images. The biggest challenges are expected to be the consistency of several frames, the credible representation of movements and the avoidance of artifacts.
Midjourney can count itself lucky to have sufficient financial means to manage such a mammoth project. The strong community is also a trump card in Midjourney's hand. When experimenting with the new video model, it will make a significant contribution to identifying improvements and developing creative applications that are not yet foreseeable today.
"The future of creative AI is just at the beginning," you could summarize the essence of this development. With the "Midjourney Text-to-Video Model", a world is getting closer in which a large part of our digital content-whether image or video-is created with AI support. There is the potential to not only make creative processes more efficient, but also to blow up the aesthetic limits of what we imagine today under digital art and content creating. At the same time, however, this also requires a responsible handling of the new tools to avoid abuse and ethical conflicts.
The publication will show whether Midjourney can meet the expectations placed in them. If this succeeds, the video division should establish itself as rapidly as the AI image generation once-and thus become the next big wave in creative and commercial use of artificial intelligence.
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