Sales programs on television are becoming increasingly popular in Germany. This also affects the industry's sales. As the infographic shows, these have grown steadily in recent years and, according to the Association of Private Media's have reached an all-time high of 2.09 billion euros in 2018. The Internet is becoming increasingly important as a sales channel: many customers become aware of products via the respective broadcaster's website or their social media presence and place their order here.
Teleshopping is primarily used to order household goods, clothing, fitness accessories and jewelry. About every second customer orders at least once a month. So-called “heavy users” also access it several times a week. The channel's recipe for success is to address customers as personally as possible by the moderators and specially trained call center employees.
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