Survey: If Metaverse or Extended Reality, which activities in the Metaverse could be interesting for companies?

The Metaverse, or Extended Reality (XR), is emerging as a growing phenomenon that opens up enormous opportunities for the business world. A survey of 604 managing directors and board members of companies with more than 20 employees in Germany in 2022 showed a shared interest in the Metaverse and its potential for various corporate activities. Below we look at the results of this survey in more detail and add additional perspectives to paint a more comprehensive picture of the opportunities and challenges of the Metaverse for businesses.

📈 Results of the survey among managing directors

The survey results showed that 44 percent of those surveyed could imagine collaboration in virtual meetings, virtual company representation and employee training as promising areas of application in the Metaverse. This reflects the growing importance of digital workplaces and the need for sophisticated training methods. Virtual meetings in the Metaverse eliminate physical distances and enable innovative, immersive forms of encounter that go beyond classic video calls. Participants can interact in realistic, yet controlled environments, which can lead to increased team collaboration.

🚀🌐 Survey on possible activities in the metaverse for companies in Germany in 2022

Survey on possible activities in the metaverse for companies in Germany – Image: Xpert.Digital

🌐🕶️🥽 Which activities in the Metaverse could be interesting for your company?

• 🤝 Collaboration within the company, e.g. virtual meetings – 44%
• 🏢 Virtual company representation – 44%
• 🎓 Employee training – 44%
• 🎲 Team building events – 41%
• 📊 Product presentations – 39%
• 💰 Product Sales – 35%
• 👩‍💼 Recruitment – ​​28%
• 🛠️ Provision of services – 24%
• 📢 Marketing – 22%
• 🌳 Direct investments such as virtual land purchases – 2%
• ❌ We have no interest in the Metaverse – 40%
• ❓ Don’t know/no answer – 14%

👥 Number of respondents: 604 managing directors and board members of companies with more than 20 employees. Multiple entries were possible.

🏢 Company representation in virtual space

Representing companies in virtual space is more than just a digital business card. It allows the creation of a holistic brand experience. Customers can experience products and services in a three-dimensional environment, which is particularly interesting for architecture and interior design, but also for retail and other sectors. Employee training also benefits from the immersion and interactivity of the Metaverse. Here, realistic simulations can be used for training, for example in medicine, mechanical engineering or even for soft skills.

🤝 Team building and product presentations in the Metaverse

Almost as many respondents, 41 percent, see the potential for team building events. The data thus reflects how important it is to promote commitment and belonging, even in an increasingly digitalized working world. Product presentations and sales were rated as interesting by 39 and 35 percent of respondents, respectively. This points to the possibilities of offering customers interactive and limitless product worlds that go beyond traditional websites or showrooms.

📉 Reduced interest in recruiting and services in the metaverse

Interestingly, the numbers also show that recruiting (28 percent) and service delivery (24 percent) are not seen as primary use cases. This could indicate that knowledge of the possibilities of the Metaverse in these areas is not yet fully penetrated. Job fairs and job interviews can be revolutionized by the Metaverse by bringing applicants and companies together in virtual spaces.

🛍️ Marketing and Investing in the Metaverse

Marketing activities are only viewed as interesting by 22 percent, despite the metaverse providing an ideal environment for innovative marketing campaigns that enable interactive storytelling and personalized customer experiences.

🚫 Skepticism and lack of interest towards the Metaverse

Direct investments such as the purchase of virtual land are currently in low demand (2 percent), which could indicate that such investments are perceived as speculative or that there is not yet an awareness of their possible long-term value.

What is noteworthy, however, is that 40 percent of respondents show no interest in the Metaverse. This could indicate skepticism about the fledgling technology, lack of clarity about its practical applications, or fear of investing in an untested field. It is important to note that with the introduction of any new technology, a certain level of reluctance is to be expected.

💡 Indecision and need for information

14 percent of survey participants were unable to provide any specific information. This once again highlights the need for further education and demonstration of the practical applications of the Metaverse for the business world.

🔍 Conclusion and outlook

The survey results highlight the interest in exploring the Metaverse as a new horizon for businesses, but also the need for more information and practical examples to fully realize its benefits. The business world is challenged to find creative ways to harness the metaverse while dealing with the skepticism and uncertainty that comes with any disruptive technology. In the future, testimonials from pioneering companies that have developed successful strategies and models could help unlock the full potential of the Metaverse and thus convince even those who are still hesitant.

📣 Similar topics

• 🌐 The Metaverse as a business opportunity: Survey of German executives
• 🤝 Virtual meetings & team collaboration in the metaverse
• 🛍️ Revolution in retail: 3D product experiences in the metaverse
• 🚀 Digital team building: the future of employee retention
• 📈 Investing and Marketing in the Age of Metaverse
• 🏥 Innovative training: The metaverse in the medical sector
• ⚙️ Realistic simulation options for mechanical engineering in the metaverse
• 🎓 Metaverse: The next level of soft skill training
• 💡 Untapped Potential: Recruiting and Services in the Metaverse
• 🏠 Virtual land as an investment: challenges and potential

#️⃣ Hashtags: #Metaverse #XR #DigitalTransformation #VirtualTraining #FutureOfWork

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