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Acquire customers successfully, but don't have the right words for successful customer acquisition? It should be authentic & honest

Authentic & honest are the real key to successful communication – Image: Xpert.Dgital / ESB Professional/Ranta Images|Shutterstock.com

Successful customer acquisition is misleading. There is no such thing as successful customer acquisition according to plan, according to scheme F or the supposed secret knowledge of magic words.

These 'magic words' are for you!

Do you want to successfully acquire customers, but you don't have the right words? Then these magical words are just right for you!

“Thank you”: These two words are a must if you really want to thank your customers for their interest in your offer.

“Please”: Please is the key word for politeness and shows your customer that you want to respond to their needs.

“Sorry”: When you apologize to your customer, you show them that you made a mistake and are willing to correct it.

“Yes”: A clear yes shows your customer that you accept their offer and are ready to work with them.

“No”: Just like a clear yes, a clear no is also important to signal to your customer that you cannot or do not want to accept their offer.

“Thank you”: This little word is also very important to show your customer that you really appreciate their help or support.

“Yes, I want to”: When you say these three words, you signal to your customer that you are ready to accept their offer and work with them.

“I’m sorry”: These words can have a big impact: it shows your customer that you have made a mistake and are willing to correct it or that you cannot help in certain cases.

“You understand”: These two words are important for signaling to your customer that you understand them and want to respond to their needs.

“I am interested”: These three words are crucial to the success of your customer acquisition: They show the potential customer that you are really interested in their offer and are willing to work with them.

 

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Magic words

“Magic words” are not magic spells, but they can change the way people react to things. In customer prospecting, there are certain words that increase your chances that the recipient of your message will respond positively and come back to you. Here are the eight most magical words in customer acquisition:

1. “Of course” – This word tells the recipient that you understand and respect their needs and that you are willing to do everything in your power to help them. It is a strong signal of sincerity and determination.

2. “We Promise” – This word tells the recipient that you are capable of keeping your promise and that they can rely on you. It gives him a feeling of security and confidence.

3. “Understand” – This word tells the recipient that you understand their situation and that you are able to recognize and understand their needs. It gives him a feeling of safety and security and thereby strengthens his trust in you.

4. “Thank You” – This word tells the recipient that they are worth something and that they are making a difference. It gives him a feeling of recognition and appreciation and thereby strengthens his self-confidence.

5. “Promise” – This word tells the recipient that you are capable of keeping your promise and that they can rely on you. It gives him a feeling of security and confidence and thereby strengthens his trust in you.

6. “Success” – This word tells the recipient that they will succeed (or have) and that everything will end well. It gives him a feeling of security and confidence and thereby strengthens his trust in you.

7. “We” – This word tells the recipient that you are part of a community and are part of the success of that community. It gives him a feeling of security and togetherness and thereby strengthens his trust in you.

8. “Today” – This word tells the recipient that now is the right time to do or initiate something. It gives him the motivation to start something or take action.

The truth about successful customer acquisition

There is no such thing as successful customer acquisition according to plan, formula F or the supposed secret knowledge of magic words. Acquisition is a combination of many different factors and there is no one-size-fits-all recipe for success. But there are some tips you should keep in mind if you want to attract new customers.

1. Be honest

Customers notice immediately when you are trying to fool them. So be honest in your communication and don't build false expectations. Use your strengths and weaknesses as a USP and make it clear what sets you apart from the competition.

2. Listen

One of the most important qualities in customer acquisition is the ability to listen. Only if you really listen can you determine the needs of your customers and address them specifically.

3. Find the right approach

There are different types of customer acquisition - which approach is right for you depends on many factors. Find the path that best suits you and your company and stay consistent.

4. Learn to say no

Acquisition is not about having as many customer conversations as possible, but about having the right conversations with the right people. So learn to say no if a potential customer is not part of your target group or if you cannot otherwise find common ground.

5. Stay tuned

Even the best preparation and the most appropriate approach are useless if you don't stick with it and maintain contact. Take advantage of every opportunity to stay in touch with your potential customer - be it by email, telephone or in person at events or trade fair stands.

Customer acquisition: Acquiring customers successfully – Image: Xpert.Digital / cybrain|Shutterstock.com

Successful customer acquisition is also a feeling

Successful customer acquisition is also a feeling, an assessment and a gut feeling. It's an instinct that tells us whether someone is right for our company or not.

We need to be able to tell in a split second whether someone is the right person for us or not. We need to know whether we can trust someone or not and whether we want to work with them or not. Of course, there is no recipe for a “successful” gut feeling when it comes to customer acquisition. But there are some things that can help us trust our instincts and know what to do:

1. Listen to your intuition: If you feel like something is wrong or that someone isn't right for you, you should listen to your gut feeling. There is no need to prove yourself or please anyone - listen to your intuition!

2. Be authentic: Become yourself and remain yourself - regardless of whether someone disagrees or not. Don't want to be like anyone but yourself and stay authentic!

3. Be honest: Lies kill any relationship and there is no reason to start - be honest! No one has to reveal everything about themselves (although I think it's better), but always try to be honest! Nobody wants to work with or be friends with someone who lies to them!

The advantages of authentic customer acquisition

Authenticity is a crucial factor in successfully attracting new customers. Through an authentic approach, the trust of potential customers is gained and the chance of a deal is significantly increased. However, authenticity is not only important in customer acquisition, but also plays a crucial role in building and maintaining long-term business relationships. The following advantages speak for authentic customer acquisition:

  • Customers feel taken seriously and their needs are noticed.
  • Honesty and openness win the trust of customers.
  • Customers feel valued and remain loyal to the company even in difficult times.
  • An authentic approach enables the company to stand out from the competition and position itself as a trustworthy partner.

Authentic communication with content development and regular blogging

Authentic communication is the be-all and end-all of a successful website. To encourage engagement with your readers, you should blog regularly and provide your readers with content that interests and excites them.

One of the main tasks of a content developer is to develop a unique and authentic writing style. This should reflect the personality of the company or brand and at the same time attract the attention of the target group. A unique writing style is important to stand out from the competition and retain readers.

Another important aspect of content development is regular blogging. By publishing interesting and informative articles on a company blog, you can not only attract the attention of your target audience, but also get them to return to the blog regularly. However, in order to keep readers happy, the articles should be regularly updated with new content.

Content development is an essential part of successful communication. By developing a unique writing style and regularly publishing interesting articles, you can attract and retain the attention of your target group.

Authentic communication is based on honest and realistic content. This also applies to the products and services you blog about. In order to present a high-quality product or service, you should first think about how it can be authentic.

Some product or service manufacturers present their items or services without giving any thought to their authenticity. This often gives the impression that the content is not honest and realistic.

However, consciously considering how your product or service can be authentic will increase the credibility of your content and achieve better results.

One way to make your product or service more authentic is content development. This involves creating new content for your blog based on aspects of your product or service. This way you can give readers insights into the production or use of your product. The functionality or other aspects can also be discussed.

The best way to make your product or service more authentic is to blog regularly. This gives you more opportunities to write about aspects of your product or service. You can also cover topics that would otherwise not find a place in your blog.

Even if it seems recurring and repetitive, the important thing is to provide the content regularly, not in bursts or blocks!

90% of all content developments fail because, after a positive and motivated start, they fizzle out to a fatal standstill. The causes can usually be found in the internal processes and the company structure.

Little tips for content developers

However, writing articles on your blog is not the only way to reach your target group. There are also other ways to get in touch with you and introduce you to your company.

One of these ways is writing guest posts for other websites. By writing guest posts, you can get your name out there and get some backlinks at the same time.

But be careful: not every guest post is the same! If you decide to write a guest post, you should think carefully about which website you are using this theme for. This is the only way you can ensure that your contribution actually fits there and doesn't seem inappropriate. So make sure that your guest post matches the style of the website on which it is published.

Another important issue when writing guest posts is regularity. If you publish regularly on other websites, your name will be remembered again and again and it will be easier to attract new readers. So make sure you publish articles regularly – at least weekly!

 

If you are looking for technical and strategic advice in the area of ​​content development, Xpert.Digital will support you!

Konrad Wolfenstein

I would be happy to serve as your personal consultant for content solutions.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

 

 

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Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

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Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

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