Authenticity and honesty are the real keys to successful communication – Image: Xpert.Dgital / ESB Professional/Ranta Images|Shutterstock.com
Successful customer acquisition is misleading. There is no such thing as successful customer acquisition according to plan, according to scheme F or the supposed secret knowledge of magic words.
These 'magic words' are for you!
Do you want to successfully acquire customers, but you don't have the right words? Then these magical words are just right for you!
"Thank you": These two words are a must if you really want to thank your customers for your interest in your offer.
“Please”: Please be the key word for courtesy and shows your customer that you want to respond to your needs.
“Sorry”: If you apologize to your customer, show him that you have made a mistake and are ready to correct it.
“Yes”: A clear yes shows your customer that you accept his offer and are ready to work with him.
“No”: Like a clear yes, a clear no is important to signal your customers that you cannot or do not want to accept your offer.
“Thank you”: This little word is also very important to show your customer that you really appreciate your help or support.
"Yes, I want": If you say these three words, signal your customer that you are willing to accept your offer and work with him.
"I'm sorry": These words can make great things: it shows your customer that you have made a mistake and are ready to correct it or in certain cases cannot help.
“You understand”: These DZWEI words are important to signal to your customer that you understand him and want to respond to his needs.
“I am interested”: These three words are crucial for the success of their customer acquisition: They show the potential customer that they are really interested in their offer and are ready to work with him.
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Magic words
“Magic words” are not magic sayings, but they can change the way people react to things. In customer acquisition, there are certain words that increase their chances that the recipient will react positively and come back to them. Here are the eight most magical words in customer acquisition:
1. "Of course" – This word tells the recipient that you understand and respect their needs and that you are willing to do everything in your power to help them. It is a powerful signal of sincerity and determination.
2. "We promise" – This word tells the recipient that you are capable of keeping your promise and that they can rely on you. It gives them a sense of security and confidence.
3. "Understanding" – This word tells the recipient that you understand their situation and that you are able to recognize and understand their needs. It gives them a feeling of security and safety, thereby strengthening their trust in you.
4. "Thank you" – This word tells the recipient that they are worth something and that they are making a difference. It gives them a sense of recognition and appreciation, thereby boosting their self-confidence.
5. "Promise" – This word tells the recipient that you are capable of keeping your promise and that they can rely on you. It gives them a sense of security and confidence, thereby strengthening their trust in you.
6. “Success” – This word tells the recipient that they will succeed (or have succeeded) and that everything will turn out well. It gives them a feeling of security and confidence, thereby strengthening their trust in you.
7. “We” – This word tells the recipient that you are part of a community and part of that community's success. It gives them a sense of security and belonging, thereby strengthening their trust in you.
8. “Today” – This word tells the recipient that now is the right time to do or initiate something. It gives them the motivation to start something or take action.
The truth about successful customer acquisition
There is no such thing as successful customer acquisition according to plan, formula F or the supposed secret knowledge of magic words. Acquisition is a combination of many different factors and there is no one-size-fits-all recipe for success. But there are some tips you should keep in mind if you want to attract new customers.
1. Be honest
Customers notice immediately when you are trying to fool them. So be honest in your communication and don't build false expectations. Use your strengths and weaknesses as a USP and make it clear what sets you apart from the competition.
2. Listen
One of the most important qualities in customer acquisition is the ability to listen. Only if you really listen can you determine the needs of your customers and address them specifically.
3. Find the right approach
There are different types of customer acquisition – which approach is right for you depends on many factors. Find the method that best suits you and your business and stick with it.
4. Learn to say no
Acquisition is not about having as many customer conversations as possible, but about having the right conversations with the right people. So learn to say no if a potential customer is not part of your target group or if you cannot otherwise find common ground.
5. Stay tuned
Even the best preparation and the most appropriate approach will be useless if you don't follow through and maintain contact. Use every opportunity to stay in touch with your potential customer – be it by email, phone, or in person at events or trade fair booths.
Customer acquisition: Successfully acquiring customers – Image: Xpert.Digital / cybrain|Shutterstock.com
Successful customer acquisition is also a feeling
Successful customer acquisition is also a feeling, an assessment and a gut feeling. It's an instinct that tells us whether someone is right for our company or not.
We have to be able to recognize in a fraction of a second whether someone is the right person for us or not. We need to know whether we can trust someone or not and whether we want to work with them or not. Of course, there is no recipe for the “successful” gut feeling in customer care. But there are some things that can help us trust our instincts and know what to do:
1. Listen to your intuition: If you feel like something isn't right or that someone isn't right for you, listen to your gut. There's no need to prove yourself or please anyone – listen to your intuition!
2. Be authentic: Become yourself and remain yourself – regardless of whether anyone disagrees. Don't want to be like anyone but yourself, and stay authentic!
3. Be honest: Lies kill every relationship, and there's no reason to start with them – be honest! No one has to reveal everything about themselves (although I think it's better to do so), but always try to be honest! No one wants to work with or be friends with someone who lies to them!
The advantages of authentic customer acquisition
Authenticity is a crucial factor in successfully attracting new customers. Through an authentic approach, the trust of potential customers is gained and the chance of a deal is significantly increased. However, authenticity is not only important in customer acquisition, but also plays a crucial role in building and maintaining long-term business relationships. The following advantages speak for authentic customer acquisition:
- Customers feel taken seriously and their needs are noticed.
- Honesty and openness win the trust of customers.
- Customers feel valued and remain loyal to the company even in difficult times.
- An authentic approach enables the company to stand out from the competition and position itself as a trustworthy partner.
Authentic communication with content development and regular blogging
Authentic communication is the be-all and end-all of a successful website. To encourage engagement with your readers, you should blog regularly and provide your readers with content that interests and excites them.
One of the main tasks of a content developer is to develop a unique and authentic writing style. This should reflect the personality of the company or brand and at the same time attract the attention of the target group. A unique writing style is important to stand out from the competition and retain readers.
Another important aspect of content development is regular blogging. By publishing interesting and informative articles on a company blog, you can not only attract the attention of your target audience, but also get them to return to the blog regularly. However, in order to keep readers happy, the articles should be regularly updated with new content.
Content development is an essential part of successful communication. By developing a unique writing style and regularly publishing interesting articles, you can attract and retain the attention of your target group.
Authentic communication is based on honest and realistic content. This also applies to the products and services you blog about. In order to present a high-quality product or service, you should first think about how it can be authentic.
Some product or service manufacturers present their items or services without giving any thought to their authenticity. This often gives the impression that the content is not honest and realistic.
However, consciously considering how your product or service can be authentic will increase the credibility of your content and achieve better results.
One way to make your product or service more authentic is content development. This involves creating new content for your blog based on aspects of your product or service. This way you can give readers insights into the production or use of your product. The functionality or other aspects can also be discussed.
The best way to make your product or service more authentic is to blog regularly. This gives you more opportunities to write about aspects of your product or service. You can also cover topics that would otherwise not find a place in your blog.
Even if it seems recurring and repetitive, the important thing is to provide the content regularly, not in bursts or blocks!
90% of all content developments fail because, after a positive and motivated start, they fizzle out to a fatal standstill. The causes can usually be found in the internal processes and the company structure.
Little tips for content developers
However, writing articles on your blog is not the only way to reach your target group. There are also other ways to get in touch with you and introduce you to your company.
One of these ways is writing guest posts for other websites. By writing guest posts, you can get your name out there and get some backlinks at the same time.
But be careful: not every guest post is the same! If you decide to write a guest post, you should think carefully about which website you are using this theme for. This is the only way you can ensure that your contribution actually fits there and doesn't seem inappropriate. So make sure that your guest post matches the style of the website on which it is published.
Another important aspect of guest posting is consistency. If you regularly publish on other websites, your name will be remembered, making it easier to attract new readers. So make sure you publish articles regularly – at least weekly!
If you are looking for technical and strategic advice in the area of content development, Xpert.Digital will support you!
I would be happy to serve as your personal consultant for content solutions.
You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .
I'm looking forward to our joint project.
Xpert.digital – Konrad Wolfenstein
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