Published on: May 25, 2025 / update from: May 25, 2025 - Author: Konrad Wolfenstein
Strategic cooperation between Statista, Perplexity and Microsoft 365 Copilot: A win-win situation for everyone involved-Image: Xpert.Digital
Fight against AI Hallucinations: Statista provides reliable data
Microsoft 365 Copilot and Perplexity benefit from statista integration
The cooperation announced on May 21, 2025 between the German statistics and market data company Statista and the AI assistant Perplexity as well as Microsoft 365 Copilot marks an important milestone in the integration of reliable data into AI-based work processes. This strategic partnership via the API service “Statista Connect” enables direct access to over one million verified data records and creates significant advantages for all parties involved. The cooperation primarily aims to improve the quality of AI generated answers and to reduce the problem of AI-Hallucinations, which has so far been a significant obstacle to the professional use of AI assistants.
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Advantages for Statista as a data provider
Development of new business areas and sales potential
For Statista, this cooperation opens completely new business opportunities beyond the traditional platform business. Marc Berg, CEO of Statista, emphasizes the strategic goal of “becoming the leading data provider for AI ecosystems worldwide”. This positioning enables the company to integrate its high -quality data into the “technologies of the future” and to set the gold standard for data quality. The core business is already growing solidly - in 2024 Statista increased sales by around ten percent to 164 million euros - but the greatest growth potential is the enlargement of customer access to partnerships.
The API monearization via “Statista Connect” creates new sources of income that are independent of traditional platform use. At the same time, Statista can strengthen its market position as a trustworthy data source and establish itself as an indispensable partner for the AI industry. This diversification of the business models reduces the dependence on a single sales channel and opens up scalable sales streams.
Protection against copyright violations and licensing
Another important advantage is in the area of copyright and licensing. Berg indicates that Statista can "prove one to one that some answers are based in the chatbots on our statistics". Since part of the Statista content is freely accessible and thus appears in the training data of large language models, copyright infringement occurs regularly. With formal license agreements, AI specialists can avoid such violations, while Statista receives adequate remuneration for the use of its content.
Advantages for perplexity as a AI search engine
Quality increase and trust formation
For perplexity, the integration of statista data means a significant increase in quality of the generated answers. Aravind Srinivas, Co-Founder and CEO from Perplexity, explains: "Every decision begins with a question and perplexity focuses on providing trusted, verifiable answers". The partnership with Statista, which has always placed “always value on reliable and precise information”, is therefore a “natural partner for perplexity”.
Integration enables perplexity, fact-based, verified answers and to ensure the transparency of the sources-a key feature that distinguishes perplexity from other AI search engines. Statista data, including premium content, will appear directly in the search results in the future and offer users “trustworthy, humans-certified and professionally sound information”.
Competition advantages and market differentiation
The exclusive or early availability of high-quality statista data gives perplexity considerable competitive advantages over other AI search engines. The source transparent working method of perplexity is reinforced by the integration of trustworthy data. This is particularly relevant because perplexity aims to become the “new googling” - “plexes” should represent a more direct alternative to traditional search engines that often only output left -winglists.
Advantages for Microsoft 365 Copilot
Seamless integration into work processes
Microsoft 365 Copilot benefits from the direct integration of the statista data into the familiar office applications such as Word, Excel and PowerPoint. Chantrelle Nielsen, Group Product Manager for Microsoft 365 Copilot, emphasizes that the integration “a new powerful ability for users: inside” explains: “Fact -based, data -controlled decision -making directly in the Microsoft 365 apps”.
A practical example illustrates the benefits: If a marketing manager is looking for market forecasts, Copilot can automatically access statista data, load suitable statistics directly in PowerPoint and automatically create infographics. In the ideal performance, the software could even create complete presentations independently.
Strengthening the enterprise position
For Microsoft, this cooperation strengthens the position of Microsoft 365 Copilot as a professional product tool for companies. The integration of reliable data sources makes Copilot for “hundreds of thousands of people in everyday life” an even more valuable “AI companion”. This is particularly important because Microsoft 365 Copilot competes as a paid service in a competitive market for corporate customers.
Advantages for the end users
Improved work efficiency and productivity
The end users of both platforms benefit from significantly improved work processes. Perplexity users have access to a “completely new way to use and processing data” with a “more helpful, deeper and quantifiable level of information that is seamlessly embedded in the search results and answers”. For Microsoft 365 users, the integration means that you can use “without a Microsoft Copilot 365” to access certified, trustworthy information in real time.
The seamless integration into existing workflows eliminates the need to switch between different applications or carry out manual data research. This leads to considerable time savings and enables users to focus on value -adding activities instead of spending time with the procurement of information.
Increased trustworthiness and quality
A central advantage for users lies in the significantly improved quality and trustworthiness of the AI generated content. The integration of over one million verified data records significantly reduces the risk of AI hallucinations and false information. Users can rely on the fact that the statistics and market data provided by experts are checked and come from authoritative sources.
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Technical implementation and access conditions
API integration and gradual introduction
The technical implementation takes place via the API service “Statista Connect”, which enables a direct connection to the AI services to the Statista database. The integration will be gradually introduced over the coming months to ensure smooth implementation. At Microsoft 365 Copilot, integration is made via the “Statista Copilot Connectors app”, which must be activated by administrators in the company.
Access levels and license models
A graded access is planned for perplexity users: Users with free, pro or enterprise pro-accounts are accessed to a limited amount of Statista Premium content per month. A combination of a Statista starter or professional account with the perplexity account is required for complete database access. At Microsoft 365 Copilot, companies need a separate license for the Statista plugin in addition to the copilot license, and the employees need a Statista Professional account.
Market effects and future prospects
Setting new industrial standards
This cooperation sets new standards for the quality of generative AI sources and could serve as a model for other partnerships between data providers and AI services. The successful integration of reliable data sources in AI work processes demonstrates how the challenges of false information and a lack of source quality in AI systems can be addressed.
Berg has already promised further cooperation and announces that additional deals are expected by the end of the year. This indicates that Statista will expand this successful strategy to other AI platforms, which could make the company a central hub in the developing AI ecosystem.
Strategic AI cooperation: How Statista, Perplexity and Microsoft set new standards
The strategic cooperation between Statista, Perplexity and Microsoft 365 Copilot is an exemplary win-win situation that strengthens all parties involved. Statista opens up new business areas and at the same time protects its copyrights, while Perplexity and Microsoft 365 Copilot significantly improve their service quality and get competitive advantages. The end users benefit from more reliable, more efficient and seamlessly integrated work processes. This partnership could serve as a blueprint for the future development of the AI market, in which the integration of trustworthy data sources becomes a decisive differentiation factor.
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Konrad Wolfenstein
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