Smartview: Product photo 4.0 / Product image 4.0

Digitization and the accompanying digital transformation have already permeated many areas of our lives. The trigger was the digital revolution at the end of the 20th century. The rapid development in the performance of computer chips and storage media has completely transformed our information and communication landscape within the last few decades. Even the industrial revolution, with its profound and lasting changes in the economy and society, took a longer period to achieve this.

While industry is already grappling with topics like Industry 4.0, the next digital revolution is rapidly gaining momentum: The 5G mobile communications standard is enabling, for the first time, the final implementation of the IoT, the Internet of Things. This involves the intelligent, smart, barrier-free, and interactive networking of all things and systems. The first approaches to Smart Home, Smart City, Smart Factory, and much more are already emerging. With Plug & Play functionality (no installation required – simply start the device or service, and you're done), any device should be usable, combinable, and accessible without extensive prior knowledge.

Related to this:

• Internet of Things – Endless possibilities

Looking at current product images, who doesn't find them like relics from the last century in this context? The history of the image, like Industry 4.0, can also be divided into four stages:

• Image 1.0 – Painting
• Image 2.0 – Analog Photography
• Image 3.0 – Digital Photography
• Image 4.0 – Smart View

While everything around us is changing at breakneck speed, the existing digital landscape is generally not smart, not accessible, and above all, not suitable for interactive use. Admittedly, in some areas this isn't necessary.

The situation is quite different with product images. Previously, existing images could only be used in a fixed format, image size, and for specific media. Smartview breaks down these barriers. Whether house-sized machines or small details, everything is possible in this format at full size and zoomable. Yes, even operating and adjusting individual details, such as opening the pliers or rotating the gripper arm, is feasible. Adding further information elements is just as possible as integrating Smartview as a quasi-realistic image element into the real world.

What sounds crazy is actually feasible. The basis for this is the already well-known Extended Reality (XR) technology, also commonly referred to as Virtual, Augmented, or Mixed Reality.

Palfinger Smartview example of a product photo 4.0 from Vuframe

SmartVu® goes even further! The feasibility of Smartview has so often failed due to the immense amount of data required for optimal 3D visualization. While it was possible to implement it for smaller objects, it usually failed when dealing with building-sized representations or even industrial complexes.

SmartVu® has developed a technology for data reduction of up to 97%, while still guaranteeing a high level of detail and environmental reflections. Another unique feature is the data security of the 3D data; it cannot be copied or misused by third parties.

Another important feature of SmartVu® Product Photo 4.0 is its compatibility with all devices. It's simple and intuitive to use, accessible via a single, central content platform where you can manage, maintain, and enrich your Product Image 4.0 portfolio with additional data and information.

Nowadays, 3D data in the form of CAD models or similar formats is typically available for almost all products and objects. This data simply needs to be uploaded to the Viewframe, the central platform for content management.

Naturally, SmartVu® integrates state-of-the-art technologies such as real-time 3D, augmented reality, and virtual reality as standard. It can also be used in WebAR and WebXR.

WebAR and WebXR example with the Vurobot

WebAR , to some extent, tablets. Augmented reality is not possible on desktop devices in this way because the lack of a camera prevents the virtual 3D model from being embedded in the real environment.

WebXR is currently mainly associated with head-mounted displays and smartphones, because augmented reality and virtual reality are particularly feasible here.

WebAR and WebXR make it possible to bypass app stores and access Extended Reality (XR) directly through the web browser of the device using a viewframework. This means that device owners no longer need to download thousands of different apps from thousands of different providers to experience Extended Reality. As a result, interactive 3D worlds will be displayed and used in web browsers alongside traditional 2D websites.

➔ The integration into shop systems, websites or presentation programs such as Microsoft PowerPoint for interactive demonstrations is virtually unlimited.

 

To try it out yourself: Scan the QR code here with your smartphone or enter https://xpert.digital/vurobot in your browser

 

Viewframe is derived from the company Vuframe, which developed a framework (programming environment) for Product Image 4.0.

More information here:

• Vuframe: Digitally, interactively, and
  virtually showcase your products anywhere – a platform for 3D, Augmented Reality, and Virtual Reality in the company
• Pocket Booth™ – Your trade fair appearance from your pocket

Related PDF libraries:

• Extended Reality (XR) Library (PDF)
• Smart Vision and Trends Library (PDF)

Why Xpert.Digital?

I would be happy to be your personal consultant for Smartview, the product photography 4.0.

You can contact me by filling out the contact form below or simply call me on +49 7348 4088 965 .

I'm looking forward to our joint project.

 

 

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry focusing on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° Business Development solution, we support renowned companies from new business to after-sales.

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