Artificial intelligence and AI-based smartphones: Samsungs Galaxy Ai at the Mobile World Congress in Barcelona-Image: Xpert.digital
MWC from 2024 to 2025: Samsungs Galaxy Ai - milestones and future visions
Samsung vision of a networked Galaxy Ai experience
The Mobile World Congress (MWC) in Barcelona is increasingly establishing itself as a central platform for Samsung's presentation of its Galaxy Ai innovations. While the South Korean technology group presented the first generation of its AI-based smartphones on the MWC 2024, a significant development of the Galaxy Ai ecosystem announces for the 2025 MWC 2025. Samsung's strategic approach is particularly remarkable to implement artificial intelligence as an integral part of the entire product range and thus create a coherent AI experience for users. The following report analyzes the development of Samsung's Galaxy AI presentations in Barcelona and the future prospects for 2025.
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Samsungs Galaxy Ai debut at MWC 2024
The Mobile World Congress 2024, which took place in Barcelona from February 26th to 29th, formed the stage for Samsung's presentation of its Galaxy Ai strategy. In the run-up to the event, Samsung opened the “Galaxy Experience Space” at the Plaza de Catalunya in the center of Barcelona on February 15, where visitors were able to try out the various functions of the Galaxy S24 series before the MWC official opening. This adventure zone remained open until February 29 and demonstrated the new mobile possibilities made possible by Galaxy AI for consumers, media and partners who came to Barcelona to take part in the MWC24. In addition, the Galaxy S24 series and Galaxy Ai advertised by a large-scale outdoor advertising on the Plaza Catalunya, which attracted the attention of local consumers.
On the actual MWC stand, Samsung focused on presenting his AI functions in everyday scenarios. TM Roh, President and Head of Mobile Experience Business at Samsung Electronics emphasized: "Our latest Galaxy products and technologies open up the power of mobile AI to open up new opportunities to users in their everyday life". The focus was on the Galaxy S24 series with functions such as Live Translate, which translates telephone calls in real time in both directions and thus overcomes language barriers. Circle to Search with Google, an intuitive search function, was also presented that enables new discoveries with a simple gesture, as well as the emergency assistant, which simplifies and organizes complex texts.
One of the highlights on the Samsung stand was the first public presentation of the Galaxy Ring, a new wearable category for health and fitness tracking. The ring was exhibited in three colors: black, silver and gold, whereby the design with a subtle concave surface has not yet been described as the final. According to reports, the Galaxy Ring sleep tracking with heart rate measurement and respiratory monitoring should offer and be compatible with the cycle tracking of Natural Cycles. With this ring, Samsung is also planning to introduce new metrics in Galaxy Health, including the “My Vitality Score”, which combines data from sleep tracking, activities, heartbeat variance and resting pulse.
On the MWC 2024, Samsung also emphasized the expansion of Galaxy Ai to other products in the portfolio, including the Galaxy Book4 series for more intelligent productivity and the Galaxy Watch6 series for intelligent health management. This strategy underlines Samsung's vision of establishing Galaxy Ai as a connecting element over various device categories. In order to demonstrate the camera quality of the Galaxy S24 series, Samsung set up a zone on the exhibition center, which resembled a dark concert hall to present the nightography skills for recordings in poor lighting conditions.
Samsungs ambitious plans for the 2025 MWC
For the Mobile World Congress 2025, which will take place in the Fira Gran Via in Barcelona from March 3 to 6, Samsung plans an even more comprehensive presentation of his further developed Galaxy AI technologies. The focus will be on the new Galaxy S25 series, which, according to the announcement, is to initiate a “paradigm shift for mobile AI telephones”. The Galaxy S25 Edge, which is advertised as the thinnest device in the Galaxy S series so far, is particularly highlighted and Samsung's legacy is to continue as a pioneer for groundbreaking hardware innovations.
In addition to the flagship series, Samsung will also present the new Galaxy A series on the MWC 2025, including the Galaxy A56 5G, A36 5G and A26 5G models. These devices will be equipped with “Awesome Intelligence”, which should make the latest powerful Galaxy AI technology accessible to a wider audience. The Galaxy A series will also raise the camera experience with creativity-promoting tools, including the popular Object Eraser, to a new level. With six OS-upgrades and six years of security updates, Samsung underlines the long-term value and the reliability of its products in the A series.
One of the main attractions on the MWC 2025 will be the presentation of new Galaxy AI functions. Visitors will have the opportunity to experience functions such as the seamless experience between apps, in which tasks such as finding a restaurant on Google Maps and sharing details about messages can be done with a single voice command with Gemini. Other functions presented will be Circle to Search with Google in expanded contexts, Gemini Live for natural conversations for brainstorming and learning as well as now letter for personalized overviews of content.
Another highlight on the MWC 2025 will be the unveiling of “Project Moohan”, Samsung's first XR headset with Android. This groundbreaking device integrates multimodal AI with advanced XR capabilities and marks an important step towards more context-conscious and personalized experiences, which are intended to enrich everyday life in everyday life. Samsung positions the headset as part of its more comprehensive vision of integrating AI-based extended reality into everyday life.
Galaxy Ai as a holistic ecosystem
Samsung's strategy for Galaxy Ai goes far beyond individual devices and aims to create a comprehensive AI ecosystem. On the MWC 2025, Samsung will show how Ai can improve everyday life at home and offer new levels of control and insight into the health trip of users through intelligent, networked experiences. AI-controlled daily health insights are presented in a special zone that will be available on Galaxy S25 devices, including Energy Score, Wellness Tips and Sleep Insights. These functions offer detailed and personalized health experiences that provide a holistic overview of the health state of the user, tailored to individual health data and interests.
The seamless integration with connected apps such as Smartthings and Samsung Food shows how Samsung works on a comprehensive health experience that simplifies wellness for everyone. The exhibition stand will also present new AI-based functions that enable users to manage their home safely and conveniently through device networking. Protected by Knox Matrix Security, Home Ai Scenarios Intelligent Living with Easy Equipment and Control are demonstrated by the SmartThings platform.
Security is the focus of Samsung's AI progress, whereby every experience is geared towards user control, transparency and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine is provided, which ensures that personalized data generated on the device is protected against access by other apps as Galaxy AI and additionally secured by Knox Vault. This underlines Samsung's commitment to data protection and security as a fundamental aspects of his AI strategy.
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The development of Galaxy Ai: from MWC 2024 to MWC 2025
The development of Samsung's Galaxy Ai between the MWC 2024 and the announced presentations for the MWC 2025 shows a significant maturation and expansion of the company's AI strategy. While the focus on the MWC 2024 was mainly on the introduction of basic AI functions with the Galaxy S24 series, the preview of the MWC 2025 indicates a more comprehensive integration of AI into the entire Samsung ecosystem. The expansion of Galaxy Ai to the A series democratizes access to AI functions and makes them available for a wider audience.
The announced functions for 2025 also show a higher sophistication than the functions presented in 2024. While Live Translate and Circle to Search were presented as basic features at the MWC 2024, more advanced applications such as Gemini Live, Drawing Assist and Now letter are presented in the MWC 2025. This development reflects Samsung's continuous innovation in the area of mobile AI and shows the company's endeavor to assert its lead in this competitive market.
Another remarkable difference between the two events is the stronger emphasis on health and smart home applications at MWC 2025. This indicates a strategic shift, in which AI is not only seen as a tool for productivity and creativity, but also as a means of improving general well-being and quality of life. The integration of AI into different aspects of everyday life underlines Samsung's vision of an omnipresent and seamless AI experience across various devices and applications.
From the gadget to the digital experience: Galaxy Ai in focus
Samsung's presentation of Galaxy Ai at the Mobile World Congress in Barcelona, both in 2024 and the planned activities for 2025, illustrates the central concern of the company to establish artificial intelligence as a differentiating factor in its product portfolio. The evolution of basic AI functions into a comprehensive AI ecosystem reflects Samsung's long-term vision of seamlessly integrating technology into people's everyday life. Samsung not only positions this strategy as a manufacturer of hardware, but increasingly as a provider of holistic digital experiences.
The continuous expansion of the Galaxy AI functions to various price segments, as demonstrated by the introduction of “Awesome Intelligence” in the A series, shows Samsung's endeavors to make AI technology accessible to a wider audience. At the same time, emphasis on security and data protection by functions such as the Personal Data Engine and Knox Vault underlines the company's awareness of the importance of trust in an increasingly AI-controlled world. This balance between innovation and responsibility will be crucial for Samsung's long -term success in the field of mobile AI.
With the Mobile World Congress as a central platform for the presentation of its AI strategy, Samsung demonstrates its commitment to the continuous development and refinement of its Galaxy AI technologies. The annual event in Barcelona enables the company to present its progress and to articulate its vision for the future of mobile technology. While the AI landscape is developing, it will be interesting to observe how Samsung adapts its strategy and introduces new innovations to secure its place at the head of the AI-based mobile experience.
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