Strategy Analytics, 11.3 million smart speakers were sold worldwide in the second quarter of 2018. Number one is Amazon with a market share of 41 percent. At least. As the Statista graphic shows, the competition is on the heels of the echo. The worst rival is Google Home, of which 3.2 million copies were sold from April to June. Alibaba and Apple follow behind it. Behind it is the field of “others”, which have more than doubled their market share compared to the previous year.