Smart glasses at IFA 2025 in Berlin – How realistic are the new AR glasses really? – Creative image: Xpert.Digital
From 80 to 1500 euros: The new smart glasses are conquering the market – these are the top models at IFA
Smartphone development at IFA: These new smart glasses will soon make your mobile phone obsolete
IFA 2025 in Berlin has established itself as the most important showcase for the latest developments in smart glasses. Under the motto “Imagine the future,” numerous manufacturers presented their innovative smart glasses concepts, which have the potential to revolutionize the way we interact with technology in everyday life. From established Chinese companies to German startups, various players presented their visions for the future of wearable display technology.
Rokid Glasses – The new standard for AR glasses
The Chinese company Rokid caused the biggest stir at the trade fair with its smart glasses, presented to the public for the first time. The Rokid Glasses, which could be tried out live at booth 169 in hall 6.2, represent a significant advancement in AR technology. Weighing only 49 grams, the glasses combine AI, AR, and a high-quality 12-megapixel camera in an ultra-lightweight frame.
The glasses feature two displays with a resolution of 480 × 398 pixels per eye and utilize advanced waveguide display technology. This allows information to be projected directly into the user's field of vision without interfering with natural vision. A particular highlight is the integrated Sony display, which projects crystal-clear images onto a virtual canvas.
The functionality of the Rokid Glasses goes far beyond simply displaying information. The glasses offer real-time translations in 89 languages, five of which are available offline. Additionally, integrated object recognition and AI-powered problem-solving enable intuitive interaction with the environment. The premium audio system with two speakers and AI noise cancellation allows users to listen to music, take calls, or check messages without taking out their smartphone.
The success of Rokid Glasses is also evident in their Kickstarter crowdfunding campaign. Within just 24 hours, the company raised over half a million US dollars, far exceeding its initial goal of 18,000 US dollars. The entry-level model is offered to backers at a price of 479 US dollars, while the version with prescription lenses costs 519 US dollars. The first deliveries are already planned for November 2025.
The glasses use a Qualcomm Snapdragon AR1 processor and offer a battery life of 5 to 6 hours of music playback, 4 hours of talk time, or 2 hours of screen use. An optional 3,000 mAh charging case provides more than ten additional charges, guaranteeing uninterrupted use on the go.
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TCL RayNeo X3 Pro – Next-generation color displays
TCL surprised trade show attendees with a fully functional prototype of the RayNeo X3 Pro, slated for release in October or November 2025. These glasses represent a significant technological advancement, being the first of their kind to offer color projection. The optical engine, dubbed "Firefly," can display text and graphics in 16.7 million colors with a peak brightness of 6000 nits, compared to the typical 1500 nits of other models.
A distinctive design feature of the X3 Pro is the positioning of the camera and LED in the nose bridge rather than the temples. While this adds some bulk, it allows for a different technical configuration. The glasses feature an integrated audio system for music and phone calls, as well as an Alibaba AI assistant called Qwen with teleprompter and translation functions.
The TCL RayNeo X3 Pro is expected to cost around €1500, making it about three times more expensive than the Rokid model. This pricing positions the glasses in the premium segment and targets discerning users who are willing to invest more for color displays and the highest image quality.
The RayNeo X3 Pro is based on Qualcomm's Snapdragon AR1 Gen 1, the same chip used in the Ray-Ban Meta Glasses. This platform provides a solid foundation for AR applications, with most AI functions handled via the paired smartphone to optimize battery life.
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L'Atitude 52°N – Berlin design meets functionality
Berlin-based startup L'Atitude 52°N presented its first collection, the “Departure Collection,” at IFA and won the IFA Innovation Award in the “Best of IFA Next” category. The company takes a different approach than its competitors, focusing on stylish design without an integrated display, similar to the concept of Ray-Ban Meta Glasses.
The collection comprises three distinct models, each named after a European city: Berlin with its distinctive navigator style, Milan with its versatile panto design, and Antwerp with its sleek rectangular frame. Each model is inspired by the geographical latitude and spirit of its respective city, offering a blend of urban design and functional technology.
A standout feature of the L'Atitude 52°N sunglasses is their IP65 water resistance, which means they withstand not only splashes but also jets of water. This significantly exceeds the IPX4 standard of the Ray-Ban Meta sunglasses and makes them suitable for outdoor activities and extreme weather conditions. The charging case with its 200 mAh battery is also water-resistant.
A particularly innovative feature is the special glasses strap, which enables a walkie-talkie function via Bluetooth Mesh for up to eight people. This function allows groups to stay in contact with each other even in remote areas without mobile network coverage or internet access, which is especially interesting for outdoor enthusiasts and adventurers.
The smart glasses were financed through a Kickstarter campaign launched alongside IFA, where they were offered for €220 including a charging case. The startup is aiming for a delivery date of December 2025. The company's global headquarters are located in Berlin, underscoring its connection to the German tech scene.
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Full-color AR vs. green displays – which standard will prevail?
Sharp – Japanese precision in AR development
At its booth, accessible to business partners, Sharp showcased three different models, including the Dynabook dynaEdge XR1, already available in Japan, and two prototypes with different features. The "Full Colour" prototype is particularly interesting, as it also utilizes waveguide technology, but with 1080p resolution and in color instead of just green.
The company is currently monitoring the global market and has not yet made a decision regarding a launch outside of Japan. This cautious approach reflects the different market strategies of manufacturers, with some focusing on rapid global expansion while others prioritize their domestic markets.
Rollme NeoView – Affordable AI Integration
Alongside IFA, Rollme announced the NeoView AI Smart Glasses as the successor to the AirView glasses. These glasses are positioned as an affordable AI accessory for everyday use and are already available for under €80. Featuring an 8-megapixel camera with a Sony IMX219 sensor, they can interpolate photos up to 32 megapixels and record videos in 1200p.
The NeoView features electronic image stabilization and a shutter lag of just 0.5 seconds for sharp, shake-free photos. For hands-free communication, it has two integrated noise-canceling microphones that allow for Bluetooth calling. The built-in AI voice assistant is compatible with ChatGPT and DeepSeek and supports voice commands, real-time translation in multiple languages, and object recognition.
The 270 mAh battery offers a standby time of up to 168 hours and between three and six hours of talk time. The glasses are compatible with Android 6.0 and iOS 10.0 or later and charge via a magnetic connector.
Further prototypes and developments
In addition to the main exhibitors, other companies also showcased prototypes and concepts for future smart glasses. Visitors were able to try out working glasses from various manufacturers, and further prototypes from brands such as Strong, Lomos, and AOC, which are expected to be launched in the near future, were also spotted.
Most providers focus on similar basic functions such as image capture, music playback, and live translation with ChatGPT integration, with a battery life of around five hours. Despite these technical similarities, tests at the trade fair showed that the implementation of AR functions still has room for improvement for many manufacturers.
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Technological foundations and challenges
Most of the smart glasses showcased at IFA use Qualcomm's Snapdragon AR1 processor as their foundation. These chipsets are specifically optimized for AR applications and offer a good balance between performance and energy efficiency. Since the processing power within the glasses is limited due to space and battery constraints, many AI functions are handled by the paired smartphone.
Display technology varies depending on the manufacturer and price range. While simpler models rely on monochromatic green displays, premium models like the TCL RayNeo X3 Pro already offer full-color displays with high brightness. Waveguide technology has become the standard, as it offers a good balance between image quality and energy consumption.
An important aspect is the integration of corrective lenses for eyeglass wearers. Rokid addresses this with magnetically attached corrective lenses, while other manufacturers rely on clip systems or adjustable frames. This adaptability is crucial for market acceptance, as a large proportion of potential users depend on vision aids.
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Smart Glasses 2025 – from niche product to everyday hit
IFA 2025 clearly demonstrated that smart glasses are evolving from a niche technology to a mass-market product. With the increasing popularity of Meta Ray-Ban glasses and the availability of new competing products, the market is ready for wider acceptance. Prices range from an affordable €80 for entry-level models to €1500 for premium versions with color displays.
The different approaches of the manufacturers reveal different philosophies: While some focus on pure functionality, others concentrate on design and everyday usability. German startups like L'Atitude 52°N are bringing fresh design approaches to a market dominated by Asian manufacturers.
The integration of AI functions is becoming increasingly important, with real-time translations, object recognition, and voice assistants becoming standard features. The challenge lies in implementing these functions reliably and energy-efficiently while simultaneously ensuring data protection and privacy.
The smart glasses presented at IFA 2025 demonstrate that the technology has reached a turning point. With improved battery life, lighter designs, and practical AI features, smart glasses are increasingly becoming an attractive alternative or complement to smartphones. The variety of approaches showcased at the trade show suggests that diverse use cases can be addressed, ranging from professional AR visualization to stylish lifestyle accessories with smart functions.
The next few years will be crucial for the mainstream adoption of smart glasses. With increasing technological refinement and falling prices, these devices are expected to play a significant role in future digital interaction. IFA 2025 demonstrated that the groundwork for this has already been laid and that the first market-ready products are on the verge of widespread availability.
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