Hybrid trade fairs & smart fairs/events: The type and execution of trade fairs are changing

The trade fair industry has been changing since the Corona pandemic. More and more companies are realizing that the financial effort often does not lead to the desired results. No wonder, as a trade fair appearance involves high set-up and stand costs, while the staff present at the trade fair works exclusively for the event for days or even weeks and cannot be used for more lucrative projects. In addition, the effect is limited to the event and disappears again when it ends.

This has also led to a change in thinking on the part of visitors. Long-term travel and appointment planning, often suboptimal discussion conditions on narrow or overcrowded trade fair stands and, above all, the emergence of alternative digital information and meeting options mean that trade visitors are increasingly refraining from visiting a trade fair and instead rely on virtual meetings with suppliers.

For this reason, digital trade fair offerings are becoming increasingly important. These have the great advantage that they bring suppliers and customers together at any time and thus have an impact far beyond the actual trade fair period. They can also be used ideally as a supplement to the classic trade fair appearance, which further increases its impact.

Digital change in the trade fair industry with Pockte Booth from Vuframe – Image: Xpert.Digital/Vuframe

One of the pioneers of these innovative digital tools is Pocket Booth, which literally makes the trade fair experience possible in your pocket - on your smartphone and tablet. Pocket Booth focuses on an all-round visual event. This creates forms of presentation that would not be possible in the limited trade fair environment. The trade fair visit, enriched with moving images and intuitive access to all information, gives visitors an optimal overview of the manufacturer's offerings without the need for a complex trade fair visit.

The digital trade fair experiences are made possible by merging the latest 3D technologies with virtual reality elements. These enable manufacturers to create a realistic form of presentation, which is made available to customers via a smartphone app. Additionally, the tool offers a number of multi-faceted benefits to both vendors and potential customers.

1. Available 24/7

Pocket Booth delivers results anytime, anywhere. Regardless of whether a provider presents the technology on site at the trade fair stand, in a hybrid form or completely online: With Pocket Booth, the company's employees and interested customers can access the digital trade fair content anytime and anywhere and network directly with each other for a conversation .

2. Unlimited reuse

The content visualized in Pocket Booth can be reused indefinitely – and is therefore available long after a trade fair. If a new trade fair is planned, the content can be easily adapted online to suit the new circumstances, without having to be laboriously reprogrammed. In this way, the period of impact of the digital event is extended from a few days to months and years.

3. Scalable

The trade fair appearance in the Pocket Booth app is individually tailored to the respective needs. Every virtual exhibitor receives a tailor-made appearance at Pocket Booth, because there is an almost unlimited selection of presentation options for any number of exhibits and services.

4. Innovative

With a Pocket Booth presence, companies emphasize that they are relying on innovative tools of the future. Sales employees also benefit from the advanced app because it makes it easier to start a conversation and impresses customers with the visual presentation experience. This ensures that customers have a more positive image of providers who focus on innovative aspects.

5. Customer loyalty

The app is an ideal door opener for customers because its visual and content strengths ensure a unique product experience. This is further supported by Pocket Booth's increased immersion, which allows potential customers to get to know the product realistically in their own corporate environment.

6. More than just a trade fair tool

The 3D visualizations of the Pocket Booth app are also ideal as sales tools for customer meetings. Its comprehensive content also enables use in service, while the exceptional user experience at in-house exhibitions or in showrooms ensures special aha moments.

7. Off-grid

Every exhibitor and visitor knows the often extremely poor network coverage at trade fair locations. With Pocket Booth, a weak network or unreliable WiFi is a thing of the past. The app works both online and offline, which maximizes its accessibility under a wide range of network conditions.

8. Controlling

Trade fair costs quickly reach dizzying heights - while tracking their success is often difficult. Pocket Booth has integrated analytics functionalities that make detailed success controlling possible. This means companies can always compare costs and benefits transparently.

9. Intuitive handling

Many B2B apps have a confusing design and are difficult to use. The opposite is the case with Pocket Booth, because the app can be controlled intuitively despite the variety of content and visual elements. The result: The stand staff does not require any training and the customer can immediately find their way around the app intuitively.

10. Fully CI compatible

Pocket Booth offers a white label solution that is completely tailored to the needs and requirements of companies regarding their company designs. Extensive design and branding options give users the opportunity to implement the visual image of the app in accordance with their CI.

But the Pocket Booth from Vuframe is much more! It is part of a larger whole.

With Vuframe Studio, the central 3D platform, you manage and maintain your CAD / 3D data for product presentations and/or machines.

3D platform Studio from Vuframe – Image: Vuframe

Vuframe Studio, the 3D platform for your CAD product data, can be compared very well with a content management system (CMS). It is a no-code platform, so you don't need any further programming knowledge or anything similar. You manage your 3D content like in a backend from e.g. B. WordPress, TYPO3, Joomla or Shopify.

• Easy upload of CAD / 3D models without any prior knowledge for the user
• Automated optimization and data compression without loss of display (up to 97% possible)
• Data security (non-reverse engineering). A leak of sensitive product or machine data is not possible
• Applicable to all devices and presentation options

The advantages:

• Central data management
• No additional costs for adapting to different devices
• High development costs from the past are history
• Advice and support for both companies and agencies
• Professional competence

Suitable for:

• Framework: Viewframework - the programming framework for 2022 - including for product photo 4.0 and WebAR
• Webinar data security with the Vuframe 3D platform – for Extended, Augmented, Virtual, Mixed Reality & WebAR / WebXR

• Background knowledge about Pocket Booth and 3D product presentations: Product photo 4.0 / Product image 4.0