SHISEIDO SKYTOPIA: Shiseido Travel Retail is hosting the first “SKYTOPIA” Metaverse Adventure for Beauty Consultants from Asia

🚀 A pioneering project in the metaverse

In the world of retail and beauty care, Shiseido Travel Retail broke new ground with the launch of “SKYTOPIA,” a pioneering project that represented the first exclusive metaverse adventure for beauty consultants in Asia. SKYTOPIA’s innovative concept brought together over 600 travel retail experts to experience a connected and dynamic digital world.

🌐 A connected and dynamic experience

This virtual platform, comprising four immersive conferences, was specifically designed for interaction and learning in a digital environment. Participants had the opportunity to gain deep insights into the spending habits of traveling consumers, thoroughly researched by Shiseido Travel Retail, a multifaceted division of the Shiseido Company. It was a chance to experience the top brands offered by Shiseido in the spotlight.

💎 The design of SKYTOPIA as an aesthetically pleasing universe

The design of SKYTOPIA as an aesthetically pleasing universe is the work of Chab, a company specializing in luxury event management and experiential marketing. In collaboration with Journee, an award-winning platform for immersive web technology, participants were transported to a world that both stimulates the senses and expands their expertise. Over a period of 15 days, the consultants had the opportunity to engage intensively with the nine top brands of the Shiseido Group – including renowned names such as SHISEIDO, Clé de Peau Beauté, IPSA, THE GINZA, ELIXIR, ANESSA, Drunk Elephant, NARS, and Serge Lutens.

🎯 The primary goal of this company

The primary goal of this venture was not only to offer beauty consultants an interactive and engaging experience, but also to deepen their knowledge and strengthen Shiseido Travel Retail as an innovative player in the cosmetics and travel retail industry. According to Evelyne Ly-Wainer, Chief Commercial Officer of Shiseido Travel Retail Asia Pacific, this vision was realized through the unprecedented collaboration between Chab and Journee

“Our goal was to offer our beauty consultants an interactive, engaging, and informative experience that would both deepen their knowledge and position Shiseido Travel Retail as an innovative driver in the cosmetics and travel retail industries. Chab and Journee perfectly implemented our vision.”

🌟 The meaning of SKYTOPIA

The significance of SKYTOPIA lies not only in the presentation of products or the provision of services, but also in the creation of an interactive learning space that allows participants to explore the latest trends and techniques in beauty care. It's about building a network of professionals connected through shared experiences and knowledge exchange. It's an investment in the future of travel retail and a clear indication of how digital innovations can transform the way we learn, communicate, and do business.

🔍 The participants of SKYTOPIA

SKYTOPIA participants not only witnessed the latest developments in the beauty industry but also participated in a comprehensive program designed to deepen their understanding of and respond to the needs of the modern consumer. The combination of expert presentations, interactive workshops, and networking opportunities created a unique learning environment that was both informative and inspiring.

🚀 The SKYTOPIA Adventure

The SKYTOPIA adventure is a harbinger of what's possible in the future of retail. It demonstrates how merging physical and digital experiences can create a space that transcends the traditional boundaries of retail, generating added value for everyone involved. With this step, Shiseido Travel Retail is setting new standards for innovation and customer experience in the 21st century.

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#️⃣ Hashtags: #SKYTOPIA #Metaverse #BeautyConsultants #Innovation #ShiseidoTravelRetail

SHISEIDO SKYTOPIA is, in essence, an innovative virtual laboratory that delves into the world of the metaverse. It offers a comprehensive experience by providing insights into the ingredients of its products, enabling live broadcasts and presentations in a plenary hall, and creating a unique digital backdrop for beauty consultants through its breathtaking skywalks and gardens. There, they can not only network and implement projects, but also complete learning assignments.

🌍 A new era of marketing and training

SHISEIDO SKYTOPIA's concept transcends traditional marketing and training methods. It actively engages users, transforming them into co-authors of their own experiences. The strategy aims to deepen the connection with the audience by integrating them into a story co-written by the users themselves. The metaverse, initially viewed with skepticism by some, has been reinterpreted and reimagined as a platform for retail training and brand building. The goal is to engage a generation that has grown up with the internet and gaming, providing them with a space where learning and enjoyment go hand in hand.

🎮 The future of retail training

Alexis Lhoyer of Chab Agency emphasizes that the Metaverse offers an innovative way to connect with consultants and convey diverse brand messages. By combining the right mix of clients, partners, and challenges, an environment can be created that blends education and entertainment.

“We took the metaverse, which some dismissed, and turned it on its head to rethink retail training and branding. Our strategy goes beyond simply connecting with the audience; instead, it integrates people into the narrative and makes them co-authors of their experience. We're targeting an audience that grew up online, in a world where gaming is the norm. So we created a space where people not only gain knowledge but also have fun. This can only be achieved with the right clients, partners, and challenges. It's an innovative way to connect with beauty consultants and deliver the various brand messages,” says Alexis Lhoyer, Co-Founder & Chief Business Officer, Chab Agency.

🌐 Digital spaces as tools for global teamwork

Thomas Johan Lorenz of Journee Technologies sees SHISEIDO SKYTOPIA as an excellent example of how digital spaces can serve as powerful tools for educating, training, and engaging teams worldwide. The metaverse, through its features, enables online training that fosters greater engagement and better learning, while also providing easy access to information. This, Lorenz says, is just one example of how digital spaces can create added value for businesses.

“SHISEIDO SKYTOPIA is a fantastic example of how a dedicated digital space can be a powerful tool for companies to build, train, and engage teams worldwide. The metaverse offers many features. Online training, which enables greater engagement, better learning, and easy access to information, is just one example of how it can create added value for a company,” says Thomas Johan Lorenz, Co-Founder and Co-CEO of Journee Technologies.

🌐 Digital transformation and its impact

The SHISEIDO SKYTOPIA project impressively demonstrates how digital transformation can change the way we learn, communicate, and do business. It's a platform that not only pushes the boundaries of what's possible in the beauty industry but also shows how brands can use technology to forge a deeper and more meaningful connection with their audience.

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#️⃣ Hashtags: #Metaverse #Beauty #RetailTraining #Branding #Digitalization

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