SHISEIDO SKYTOPIA: Shiseido Travel Retail is hosting the first “SKYTOPIA” metaverse adventure for beauty consultants from Asia

🚀 A pioneering project in the metaverse

In the world of retail and beauty, Shiseido Travel Retail broke new ground with the launch of “SKYTOPIA,” a pioneering project that marked the first exclusive Metaverse adventure for beauty consultants in Asia. SKYTOPIA's innovative concept brought together over 600 travel retail experts to experience a connected and dynamic experience in the digital world.

🌐 A connected and dynamic experience

This virtual platform, which included four immersive conferences, was specifically designed for interaction and learning in a digital environment. Attendees had the opportunity to gain deep insights into the spending habits of traveling consumers, thoroughly researched by Shiseido Travel Retail, a multi-faceted division of Shiseido Company. It was an opportunity to experience the top brands offered by Shiseido in focus.

💎 The design of SKYTOPIA as an aesthetically pleasing universe

The design of SKYTOPIA as an aesthetically pleasing universe is the work of Chab, a company specializing in luxury event management and experiential marketing. In collaboration with Journee, an award-winning immersive web technology platform, participants were brought into a world that both stimulates the senses and expands expertise. Over a period of 15 days, the consultants had the opportunity to deal intensively with the nine top brands of the Shiseido Group - including renowned names such as SHISEIDO, Clé de Peau Beauté, IPSA, THE GINZA, ELIXIR, ANESSA, Drunk Elephant, NARS and Serge Lutens.

🎯 The primary goal of this company

The primary goal of this company was to not only provide beauty consultants with an interactive and engaging experience, but also to deepen their knowledge and strengthen Shiseido Travel Retail as an innovative player in the beauty and travel retail industry. According to Evelyne Ly-Wainer, Chief Commercial Officer of Shiseido Travel Retail Asia Pacific, Chab and Journee's unprecedented collaboration made this vision a reality:

“Our goal was to provide our beauty consultants with an interactive, engaging and informative experience that deepens their knowledge and positions Shiseido Travel Retail as an innovative driver in the beauty and travel retail industries. Chab and Journee implemented our vision perfectly.”

🌟 The meaning of SKYTOPIA

The importance of SKYTOPIA lies not only in presenting products or providing services, but also in creating an interactive learning space that allows participants to explore the latest trends and techniques in beauty care. It's about creating a network of professionals connected by common experiences and sharing knowledge. It's an investment in the future of travel retail and a clear sign of how digital innovation can transform the way we learn, communicate and do business.

🔍 The participants of SKYTOPIA

In addition to witnessing the latest developments in the beauty industry, SKYTOPIA participants were part of a comprehensive program aimed at deepening the understanding of and responding to the needs of the modern consumer. The combination of expert lectures, interactive workshops and the opportunity to network with colleagues has created a unique learning environment that is both informative and inspiring.

🚀 The SKYTOPIA adventure

The SKYTOPIA adventure is a harbinger of what is possible in the future of retail. It shows that by merging physical and digital experiences, a space can be created that goes beyond the traditional boundaries of retail and creates added value for everyone involved. With this step, Shiseido Travel Retail is setting new standards for innovation and customer experience in the 21st century.

📣 Similar topics

• 🌟 SKYTOPIA: The Future of Beauty Retail in the Metaverse
• 💄 Virtual beauty revolution: SKYTOPIA sets new standards
• 🌐 SKYTOPIA: A unique digital experience for beauty experts
• 🪄 The magic of SKYTOPIA: Beauty and technology in harmony
• 🛍️ Shiseido Travel Retail: Discover the world of SKYTOPIA
• 👩‍🔬 SKYTOPIA: Insight into the future of the cosmetics industry
• 🎉 SKYTOPIA Launch: A groundbreaking experience for beauty consultants
• 🌆 SKYTOPIA: The new chapter in the beauty metaverse
• 🌺 SKYTOPIA: Immerse yourself in the world of Shiseido top brands
• 💡 Digital innovations in retail: SKYTOPIA as a guide

#️⃣ Hashtags: #SKYTOPIA #Metaverse #BeautyConsultants #Innovation #ShiseidoTravelRetail

SHISEIDO SKYTOPIA is actually an innovative virtual laboratory that delves into the world of the metaverse. It offers an immersive experience by offering insights into the ingredients of its products, enabling live broadcasts and presentations in a plenary hall, and creating a unique digital backdrop for beauty consultants through its breathtaking skywalks and gardens. They can not only make contacts and implement projects, but also complete learning tasks.

🌍 A new era of marketing and training

The SHISEIDO SKYTOPIA concept goes beyond traditional marketing and training methods. It actively involves users and turns them into co-authors of their own experiences. The strategy aims to deepen the connection with the audience by integrating them into a story co-written by the users themselves. The Metaverse, which some initially viewed with skepticism, has been reimagined and reimagined as a platform for retail training and branding. The aim is to appeal to a generation that grew up with the Internet and games, offering them a space where learning and enjoyment go hand in hand.

🎮 The future of retail training

Chab Agency's Alexis Lhoyer emphasizes that the Metaverse offers an innovative way to connect with advisors and convey different brand messages. The right combination of customers, partners and challenges can create an environment that combines education and entertainment.

“We have taken the metaverse that some have dismissed and turned it inside out to take a fresh look at retail training and branding. Our strategy goes beyond simply connecting with the audience, instead integrating people into the narrative and making them co-authors of their experience. We appeal to an audience that has grown up online, in a world where gaming is the norm. So we created a space where you can not only gain knowledge but also have fun. This can only succeed with the right customers, partners and challenges. It is an innovative way to connect with the beauty consultants and convey the different brand messages,” says Alexis Lhoyer, Co-Founder & Chief Business Officer, Chab Agency.

🌐 Digital spaces as tools for global teamwork

Thomas Johan Lorenz from Journee Technologies sees SHISEIDO SKYTOPIA as an excellent example of how digital spaces can serve as powerful tools to form, train and integrate teams worldwide. The Metaverse's features enable online training that promotes greater engagement and learning and provides easy access to information. This, says Lorenz, is just one example of how digital spaces can create added value for companies.

“SHISEIDO SKYTOPIA is a fantastic example of how a dedicated digital space can be a powerful tool for companies to build, train and engage teams worldwide. The Metaverse offers many features. Online training that enables greater engagement, better learning and easy access to information is just one example of how it can add value to a company,” says Thomas Johan Lorenz, Co-Founder and Co-CEO, Journee Technologies.

🌐 Digital transformation and its effects

The SHISEIDO SKYTOPIA project impressively shows how digital transformation can change the way we learn, communicate and do business. It's a platform that not only pushes the boundaries of what's possible in the beauty industry, but also shows how brands can create a deeper and more meaningful connection with their audience through the use of technology.

📣 Similar topics

• 🌟 SHISEIDO SKYTOPIA: The metaverse of the beauty industry
• 💄 Beauty advice in the digital age: SHISEIDO SKYTOPIA
• 🌐 The future of retail training: SHISEIDO SKYTOPIA
• 🚀 Metaverse innovations: SHISEIDO SKYTOPIA in focus
• 🌺 Virtual paradise: SHISEIDO SKYTOPIA and its gardens
• 📚 Learning and fun in the Metaverse: SHISEIDO SKYTOPIA
• 🌍 SHISEIDO SKYTOPIA: Global networking in the Metaverse
• 💼 Branding rethought: SHISEIDO SKYTOPIA
• 🌈 The metaverse for beauty consultants: SHISEIDO SKYTOPIA

#️⃣ Hashtags: #Metaverse #Beauty #RetailTraining #Branding #Digitalization

Asia's metaverse continues to grow, from digital cities to gaming - Image: Xpert.Digital

In Asia, the metaverse continues to experience remarkable growth, from digital cities to the world of gaming. While the West-based Meta (formerly Facebook) may have failed in the realm of the Metaverse, virtual worlds are spreading inexorably in countries like Japan, the Philippines and beyond.

More about it here:

• Asia's Metaverse: Digital Bloom in Virtual Worlds

Find the right Metaverse agency and planning office such as a consulting firm - Image: Xpert.Digital

🗒️ Find the right Metaverse agency and planning office such as a consulting firm - search and search for top ten tips for consulting & planning

More about it here:

• Experts in the Metaverse and XR: Find the right partners

Xpert.Digital - Pioneer Business Development

If you have any questions, further information or need advice on the topic of Consumer Metaverse or Metaverse in general, please feel free to contact me at any time.

Konrad Wolfenstein

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 (Munich) .

I'm looking forward to our joint project.

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital - www.xpert.solar - www.xpert.plus