Cybersecurity is increasingly becoming a concern for everyone from C-suite executives to everyday consumers, targeted by both phishing scammers and hackers attempting to access sensitive information. Companies around the world are implementing artificial intelligence applications to detect and deter security intrusions. Nearly half of the companies surveyed by the Consumer Technology Association reported using the technology for this purpose. Independent research has come to similar conclusions, particularly from technalysis research and 451 research.
The Consumer Technology Association noted that improving IT performance and security is not the only way AI is being used in businesses. About a fifth of AI applications were used to anticipate future customer purchases, while about 15 percent of use cases involved monitoring social media comments and improving media buying.
Cybersecurity is increasingly becoming a headache for everyone from C-suite executives to regular consumers, who are both targeted by phishing scams and hackers attempting to access sensitive information. Organizations across the globe are implementing artificial intelligence applications to detect and deter security intrusions. Just under half organizations surveyed by the Consumer Technology Association reported using this technology for that end. Unrelated research has come to similar conclusions, particularly from Technalysis Research and 451 Research.
The Consumer Technology Association found that improving IT deliverables and security were not the only ways AI was being used in businesses. About a fifth of AI applications were being used to anticipate future customer purchases, while about 15 percent of use cases involved monitoring social media comments and improving media buys.
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