RayNeo unveils its latest XR glasses, the RayNeo Air 3s, at MWC 2025 – a sonic marvel, easy on the eyes and immersive – Image: RayNeo
RayNeo - a subsidiary of TCL - is setting new standards in XR technology with the unveiling of the Air 3s at MWC 2025
RayNeo Air 3s: A new milestone for wearable XR technologies
The Mobile World Congress (MWC) in Barcelona in 2025 witnessed a significant innovation in the field of augmented reality (AR) and extended reality (XR). RayNeo, a company that has catapulted itself to the forefront of wearable display technology, proudly unveiled its latest creation: the RayNeo Air 3s XR glasses. This unveiling marks a turning point in the evolution of wearable technologies and impressively demonstrates how immersive digital experiences are becoming increasingly accessible and suitable for everyday use.
The RayNeo Air 3s is more than just another product launch; it's a promise for the future of personal entertainment and information. With enhanced visual and auditory features, packaged in an even lighter and more ergonomic design, these glasses set a new standard in their category. Surprisingly, all this has been achieved at a price even lower than its predecessor, making the Air 3s an even more attractive option for a wider audience.
Alongside the Air 3s, RayNeo showcased a whole portfolio of groundbreaking AR glasses at MWC 2025, including the AI-powered RayNeo X3 Pro and the camera-equipped RayNeo V3. These product launches underscore RayNeo's comprehensive vision of establishing immersive technologies not just in niche markets, but in everyday life. The company pursues a holistic approach that balances technology, usability, and affordability to make XR experiences accessible to everyone.
Related to this:
The significance of this development extends far beyond mere improvements in technical specifications. With its new products, RayNeo addresses key challenges that have previously hindered the widespread adoption of XR glasses. These include, in particular, wearing comfort, image and sound quality, eye health, and, of course, price. Through consistent advancements in these areas, RayNeo is making a significant contribution to the democratization of XR technology and paving the way for a future in which immersive digital experiences are an integral part of our lives.
Technical mastery and visual brilliance of the RayNeo Air 3s
The RayNeo Air 3s redefines the concept of lightweight XR glasses from the ground up. It embodies a perfect symbiosis of portability and cutting-edge display technology. At the heart of this innovation is the newly developed HueView screen technology, based on Micro-OLED tandem panels. This technology is the core of the Air 3s's impressive image quality, delivering vibrant colors, deep blacks, and exceptional contrast.
The use of micro-OLED tandem panels represents a significant advancement. Unlike conventional OLED displays, where lifespan and brightness can decrease with extended use, tandem OLEDs offer improved stability and efficiency. This is achieved by using two stacked OLED layers that emit light together. This architecture not only enables higher brightness and a longer lifespan but also improved energy efficiency, which is crucial for portable devices.
With this technology, the RayNeo Air 3s meets the stringent criteria for IMAX Enhanced certification. This seal of approval is awarded only to displays capable of faithfully reproducing the high image quality and immersive nature of IMAX content. Specifically, this translates to 98% DCI-P3 color accuracy, a 200,000:1 contrast ratio, and 154% sRGB color coverage. These impressive figures guarantee color reproduction that rivals the cinematic experience. DCI-P3 is a color space significantly larger than the conventional sRGB standard and is primarily used in cinemas and high-end displays. The high sRGB coverage ensures that even content optimized for this standard is displayed in brilliant colors. The extremely high contrast ratio delivers deep blacks and bright whites, making the image more dynamic and vibrant.
The result of this technological feat is a virtual 201-inch screen that seemingly unfolds before the user's eyes. This immersive visual experience is comparable to viewing four conventional 98-inch televisions simultaneously. It's a dimension that far surpasses what conventional screens can offer, opening up new possibilities for entertainment, work, and virtual interaction.
The peak brightness of the Air 3s has been increased by 50 nits to 650 nits compared to its predecessor. While this may seem like a small increase at first glance, it is a significant advantage in practice, especially in challenging lighting conditions. Whether in bright sunlight outdoors or well-lit indoors, the Air 3s always ensures excellent visibility and readability of the projected screen.
Another key feature is the implementation of 3840 Hz high-frequency dimming. This technology reduces flicker and color instability to a minimum. Flicker, especially at lower frequencies, can lead to eye strain and discomfort during prolonged use. The extremely high dimming frequency in the Air 3s virtually eliminates this problem, resulting in a significantly more comfortable and eye-friendly viewing experience, even during hours of use.
One criticism raised by some users of previous XR glasses models, including the RayNeo Air 2s, was edge blurring. The Air 3s addresses this issue with a significant improvement in the eye-box area. The eye-box area describes the area in which the eye must be positioned to see a sharp and clear image. A larger eye-box area means more flexibility in positioning the glasses and reduces the likelihood of blurring at the screen's edges. This improvement results in a more consistent and higher-quality visual experience across the entire field of view. Reducing edge blur significantly contributes to a more immersive and enjoyable viewing experience, as the user is less distracted by visual artifacts and can fully concentrate on the content.
Audio quality and intelligent acoustic design
The RayNeo Air 3s sets new standards not only in image quality but also in the audio performance of AR glasses. The company has integrated an innovative dual-opposing acoustic chamber design into the glasses. This system is a first in the virtual reality display glasses category and comprises a total of four speakers – two on each side of the glasses.
Conventional AR glasses often use a simple two-speaker design, which is limited in terms of sound quality and spatiality. The Air 3s' Dual Opposing Acoustic Chamber design, however, is a more complex and sophisticated system. The four speakers are arranged to work synergistically, producing significantly improved sound quality. RayNeo claims a 200% improvement in sound quality compared to conventional two-speaker designs. This translates to clearer highs, more detailed mids, and, most importantly, deeper and more voluminous bass. The overall sound becomes fuller, more spacious, and more immersive.
The acoustic chamber housing the speakers plays a crucial role in sound quality. It is designed to optimize resonances and minimize unwanted vibrations, resulting in a clearer and more precise sound image. The speaker arrangement in an "opposing" configuration, meaning facing each other, contributes to a wider stereo image and improved spatial sound reproduction. This creates the impression that the sound is emanating not directly from the headset, but from the surrounding environment, further enhancing the immersive experience.
Another important audio feature is Whisper Mode 2.0. This system was developed to protect user privacy by minimizing sound leakage. Compared to other designs, Whisper Mode 2.0 reduces sound leakage by a factor of 13. This is a significant improvement and makes the Air 3s ideal for use in public environments such as commuter trains, cafes, or offices. No one in the user's immediate vicinity can overhear what is being played through the glasses.
Whisper Mode 2.0 utilizes advanced sound isolation and direction control technologies to focus sound directly toward the user's ear while minimizing lateral and rearward sound leakage. This is achieved through a combination of specialized acoustic materials, precise speaker positioning, and intelligent software. The combination of enhanced audio quality and effective privacy protection makes the RayNeo Air 3s a highly attractive option for users seeking an immersive audiovisual experience without disturbing their surroundings or compromising their privacy.
Ergonomics and wearing comfort for continuous use
A crucial factor for the acceptance of wearable technologies is comfort. RayNeo placed great emphasis on ergonomics and long-term comfort when developing the Air 3s. Weighing just 76 grams, the Air 3s is 2 grams lighter than its predecessor, the Air 2s. This low weight is a significant advantage, especially during extended use.
Besides weight, weight distribution plays a crucial role in wearing comfort. The Air 3s features carefully balanced weight distribution, with 46.6% of the weight at the front and 53.3% at the back. This distribution ensures a more stable and comfortable fit. An unbalanced weight distribution, where, for example, the weight rests primarily on the nose or ears, can quickly lead to pressure points and discomfort. The balanced distribution of the Air 3s minimizes this risk and allows for comfortable wear, even for extended periods.
Another significant improvement in wearing comfort is the 15% reduction in clamping pressure compared to the previous model. Clamping pressure describes the pressure exerted by the temples on the wearer's head. Excessive clamping pressure can be uncomfortable and even cause headaches. The reduced clamping pressure in the Air 3s contributes significantly to a more relaxed wearing experience.
Combined with the 9-point FlexiFit adjustment system, the Air 3s offers a customized fit for a wide range of face shapes and sizes. The FlexiFit system allows users to adjust various parameters of the glasses, such as the nose bridge, temple tips, and lens angle. These adjustment options are crucial to ensuring the glasses fit perfectly and don't slip or cause pressure points. The improved design takes into account the diversity of users and ensures the Air 3s can be worn comfortably for extended periods without compromising comfort. This high level of comfort is a key factor in the acceptance of XR glasses in everyday life, making the Air 3s an ideal all-day companion, whether at work, during leisure time, or on the go.
Eye health and comprehensive protective measures
RayNeo is aware of the potential impact of prolonged screen use on eye health and has therefore integrated a number of protective measures into the Air 3s. The glasses are equipped with OptiCare technology and have received TÜV SÜD Blue Light Protection certification. This certification confirms that the Air 3s significantly reduces exposure to blue light. Blue light emitted by digital screens is suspected of damaging the eyes and causing sleep disturbances. The reduction of blue light through OptiCare technology helps to minimize these potential risks and protect the user's eyes.
The 3840Hz DC+PWM dimming system, already mentioned in connection with image quality, also makes a significant contribution to protecting eye health. By minimizing flicker and unstable colors, eye strain is considerably reduced during extended use. Flicker, especially at lower frequencies, can lead not only to eye fatigue but also to headaches and difficulty concentrating. The extremely high dimming frequency in the Air 3s virtually eliminates this problem, ensuring a more relaxed and eye-friendly viewing experience.
The combination of blue light filtering and flicker reduction makes the RayNeo Air 3s a responsible choice for everyday use. Users can wear the glasses for extended periods without worrying about negative effects on their eye health. These advanced protective measures underscore RayNeo's commitment to the health and well-being of its users and demonstrate that the company prioritizes not only innovative technology but also the long-term comfort of its products.
Seamless connectivity and comprehensive compatibility
The RayNeo Air 3s was designed from the ground up for seamless interaction with a wide range of devices. It can be used as a portable display for smartphones, laptops, game consoles such as the Nintendo Switch and Steam Deck, and many other devices. The only requirement is that the device supports the USB-C DisplayPort standard or has an HDMI output. For devices without a USB-C DisplayPort or HDMI output, additional adapters are available to ensure compatibility.
This broad compatibility makes the Air 3s an extremely versatile device. Users can, for example, use it to watch movies and TV shows in cinematic quality on their smartphone while on the go, work on their laptop while having a large screen at their disposal, or enjoy video games on the Nintendo Switch or Steam Deck in an immersive environment. The Air 3s transforms any compatible device into a mobile entertainment and productivity hub.
Of particular note is the support for spatial videos and photos for iOS users. Apple's spatial video format, which can be recorded with newer iPhones, creates an impressive 3D effect that cannot be displayed on conventional screens. The Air 3s is able to reproduce this spatial content in all its glory, further enhancing the immersive experience. Users can thus experience their own spatial videos and photos in a completely new dimension or access a growing library of spatial content.
In addition, RayNeo offers its own accessories to further enhance the Air 3s user experience. These include the Pocket TV and the JoyDock. The Pocket TV is a small, portable media player specifically designed for use with the Air 3s. It allows users to play content from streaming services, local media, or external storage devices directly on the headset, without needing a smartphone or laptop. The JoyDock is an accessory that transforms the Air 3s into a fully functional gaming console. It features integrated controls and allows users to play mobile games or use cloud gaming services in conjunction with the headset. These accessories demonstrate RayNeo's commitment to building a comprehensive ecosystem around its XR headsets and offering users a wide range of application possibilities.
Attractive price and planned availability
One of the most remarkable features of the RayNeo Air 3s is its competitive price. With a retail price of $259, it's significantly cheaper than its predecessor, the Air 2s, which cost $399 at launch. This price reduction is all the more impressive considering the Air 3s has been improved in many areas and offers new features. RayNeo demonstrates that high-quality XR technology doesn't have to be unaffordable and that immersive experiences can be made accessible to a wider audience.
The price reduction of the Air 3s is a strategic move to accelerate the market penetration of XR glasses. Until now, many XR glasses have been niche products for early adopters and tech enthusiasts due to their high price. At $259, the Air 3s positions itself as an attractive option for a broader audience, including casual users simply looking for an immersive entertainment experience or commuters who want a large screen for work or entertainment while on the go.
RayNeo has announced that the Air 3s will be available in the United States starting in April 2025. Availability in other countries has not yet been announced, but the glasses are expected to launch in other markets throughout 2025. The planned launch date in spring 2025 is strategically chosen, as it coincides with a period when interest in wearable technologies and immersive experiences is expected to continue growing. The combination of an attractive price, advanced technology, and planned availability positions the RayNeo Air 3s as a promising addition to the growing AR and XR glasses market and could help further accelerate the mainstream adoption of this technology.
Other innovations from RayNeo at MWC 2025: X3 Pro and V3
In addition to the Air 3s, RayNeo presented two other innovative AR glasses at MWC 2025, underlining the company's commitment to technological advancements and diverse application scenarios in the field of augmented reality: the RayNeo X3 Pro and the RayNeo V3.
Related to this:
RayNeo X3 Pro: AI-powered AR innovation for professional applications
The RayNeo X3 Pro takes the evolution of AR technology a step further, targeting users seeking advanced AI features and professional applications. At the heart of the X3 Pro is a binocular, full-color micro-LED optical waveguide display. This display technology is considered particularly promising, as it combines high image quality, brightness, and energy efficiency in a compact form factor. The optical waveguide design allows for an extremely flat and lightweight projection unit and the glasses' optics, further enhancing comfort and everyday usability.
The X3 Pro is powered by the high-performance Qualcomm AR1 Gen 1 chip, a processor specifically designed for AR applications, offering high computing power with low energy consumption. Despite its advanced technology and performance, the X3 Pro weighs less than 85 grams (3 ounces), making it remarkably lightweight and portable.
The X3 Pro stands out particularly due to its integrated AI capabilities. These include real-time translation, automated audio summaries, and context-aware operating instructions. Real-time translation allows users to have conversations with people of different languages in real time without relying on external translation services or apps. Automated audio summaries can be used, for example, in meetings or presentations to automatically generate summaries of the key points and give users a quick overview of the content. Context-aware operating instructions can be helpful in various scenarios, such as maintaining equipment or operating complex machinery. The X3 Pro can display visual instructions and information to the user in real time, based on the current situation and context.
These AI-powered features make the RayNeo X3 Pro a practical and ready-to-use wearable solution for 2025 and beyond. It specifically addresses professional applications, such as in industry, healthcare, or education, where AR technology combined with AI capabilities can unlock significant efficiency gains and new opportunities.
RayNeo V3: Intelligent smart glasses with a focus on photography and everyday life
The RayNeo V3 redefines the concept of smart glasses by focusing on high-quality photography and intelligent everyday features. At the heart of the V3 is a 12 MP Sony IMX681 sensor with Quad Bayer HDR technology. This sensor enables the V3 to capture vibrant and detailed images even in challenging lighting conditions. Quad Bayer technology increases the sensor's light sensitivity and improves image quality in low light, while HDR (High Dynamic Range) ensures that both bright and dark areas of the image are rendered with rich detail.
For optimal audio quality, the V3 is equipped with three directional microphones and advanced noise-canceling algorithms. This combination ensures crystal-clear sound for voice recordings, phone calls, or interactions with voice assistants, even in noisy environments. The directional microphones focus on the user's voice and effectively filter out ambient noise, while the noise-canceling algorithms reduce additional background noise.
The V3 also features advanced AI capabilities that enhance both leisure and productivity activities. These include voice-guided strategic insights and seamless task management via the integrated voice assistant. The voice assistant allows users to control the glasses hands-free, retrieve information, schedule tasks, or control smart home devices. Voice-guided strategic insights could be used, for example, in games or navigation applications to provide users with real-time hints and tips.
The RayNeo V3 positions itself as a versatile smart glasses that offers useful functions for both everyday life and leisure activities. It combines high-quality camera and audio capabilities with intelligent AI features and an elegant design to create a comprehensive and user-friendly experience.
RayNeo's positioning in the dynamic AR/XR market
RayNeo has established itself as a leading brand in the field of augmented reality, dedicated to reimagining the experience through groundbreaking technologies and wearable innovations. Originally founded within the technology group TCL, the company possesses extensive expertise in display technology, optics, and consumer electronics. RayNeo develops AR glasses that integrate seamlessly into everyday life, offering immersive and intuitive experiences without overwhelming or isolating the user.
With the launch of the Air 3s and other innovative products at MWC 2025, RayNeo is solidifying its position as a key player in the growing AR and XR technology market. The company maintains a clear focus on the consumer market, developing products that are both technologically advanced and user-friendly and affordable. By combining innovative design with cutting-edge technologies, RayNeo empowers users to explore and interact with the digital world like never before.
RayNeo understands the challenges and potential of the AR/XR market and positions itself as a company that bridges the gap between technology and everyday life. The company strives to move XR technology out of its niche and make it an integral part of modern life. With its new products at MWC 2025, RayNeo has taken another important step in this direction, demonstrating that immersive digital experiences are becoming increasingly accessible, convenient, and versatile.
RayNeo Air 3s – A milestone for accessible immersive experiences
The launch of the RayNeo Air 3s at MWC 2025 marks a significant advancement in the development of AR and XR glasses. With its significantly improved visual and acoustic features, ergonomic design, comprehensive eye health protections, and competitive price, the Air 3s presents an attractive and more accessible option for consumers seeking immersive visual experiences.
The combination of technological innovation and price reduction has the potential to make XR glasses accessible to a wider audience and promote their mainstream acceptance. The Air 3s addresses key criticisms of previous XR glasses, such as comfort, image and sound quality, and price, while offering a wide range of applications for entertainment, work, and everyday life.
With its expected availability from April 2025, the RayNeo Air 3s positions itself as a promising addition to the growing market for wearable display technologies and could make a significant contribution to the further development and widespread adoption of XR technology. RayNeo has presented an impressive portfolio of innovative AR glasses with the Air 3s, the X3 Pro, and the V3, demonstrating the potential of augmented reality for the future. It will be exciting to see how these innovations continue to transform the way we interact with and consume digital content, and how RayNeo actively shapes the future of augmented reality. The RayNeo Air 3s and its sister models are more than just products – they represent a promise for a future where immersive technology enriches our everyday lives and opens up new dimensions of interaction.
Related to this:
Your global marketing and business development partner
☑️ Our business language is English or German
☑️ NEW: Correspondence in your native language!
Konrad Wolfenstein
I and my team are happy to be available to you as your personal advisor.
You can contact me by filling out the contact form here wolfenstein@xpert.digital:or simply call me at +49 7348 4088 965. My email address is
I'm looking forward to our joint project.
