More success with personalized social media

Personalized social media strategies are more successful

"Social media, we do that with links" – a view widespread in many companies and agencies, which is, however, deceptive. Because to drive a successful social media strategy, a few any posts including expensive reaches have long been sufficient. In order to create status reports from other members and all the sponsored posts of advertisers, more intelligent concepts are required.

Xpert.Digital has developed a method with which the desired reach on Facebook, XING, LinkedIn & Co. can be generated effectively and cost-effectively. Whether for premium memberships or top placements in the news feed, the social media giants have long recognized how they can use advertisers as a lucrative source of income. This is where the 1st level support from Xpert.Digital comes in with its innovative design of company profiles including the effective use of posts in the networks. In this way, costs are reduced and presence is increased at the same time. However, the Xpert team's concept is not limited to pure cost efficiency: through the integration of content from various communication hubs, such as editorial pages and blogs, as well as the direct and targeted approach to customer-tailored target group profiles, maximum relevance and visibility is generated.

In addition, the use of a tracking method developed by the trends network and unique from your system is analyzed to filter out the most promising persons and to group for automated address. In this way, the number of existing contacts in company profiles could be increased by up to ten times within just two months – including the provision of valuable information on the potential customers. In addition to the extraction of this high-quality data, the measures of the digital experts lead to a significantly increasing traffic on social media accounts and websites of the clients.

Why personalized content on social media is the next big thing

That was the January 2018 headline in the Huffington Post . A number of other media outlets have already reported on these “new” possibilities. As a result, potential customers are much more willing to buy from a company that speaks to them directly with appropriate content on their preferred social media channel.

The difficulty for many advertisers lies in the coherent segmentation of their target group. Here the Trends Network knows advice – and this has been tested since 2013, when this possibility first conception, tested and implemented it in a strategy plan. The successful yield: a total of 17 million followers on the various social media channels and sides that developed the trends network.

 

What is Xpert.Digital?

Digitalization is progressing unstoppably and with huge strides. The individual quickly runs the risk of falling behind. The specialists at Xpert.Digital are constantly in tune with the times in this area. Thanks to its know-how, Xpert.Digital offers companies from business, consulting and media competent support for all questions relating to the rapid digital change.

The Xpert.Digital support concept is both flexible and innovative, so that customers receive tailor-made solutions for the challenges of tomorrow today.

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