More success with personalized social media

Personalized social media strategies are more successful

"Social media, we can do that with our eyes closed" – a widespread view in many companies and agencies, but one that is deceptive. A few random posts and expensively purchased reach are no longer enough to run a successful social media strategy. To stand out from the flood of status updates from other members and all the sponsored posts from advertisers, more intelligent concepts are needed.

Xpert.Digital has developed a method for generating the desired reach on Facebook, XING, LinkedIn, and other platforms effectively and cost-efficiently. Whether for premium memberships or top placements in the news feed, the social media giants have long recognized how to leverage advertisers as a lucrative source of revenue. This is where Xpert.Digital's first-level support comes in, with its innovative design of company profiles and the effective use of posts on these networks. This approach reduces costs while simultaneously increasing visibility. However, the Xpert team's concept goes beyond mere cost efficiency: By integrating content from various communication hubs, such as editorial pages and blogs, and directly and precisely targeting customized audience profiles, maximum relevance and visibility are achieved.

Furthermore, a unique tracking method developed by Trends Network analyzes profile visitors and interactions to identify the most promising individuals and group them for automated outreach. This approach has already increased the number of existing contacts in company profiles up to tenfold within just two months – including the provision of valuable information about potential customers. In addition to acquiring this high-quality data, the digital experts' measures result in a significant increase in traffic to the clients' social media accounts and websites.

Why personalized content is the next big thing on social media

That was the headline in the Huffington Post A number of other media outlets have also reported on these "new" opportunities. According to these reports, potential customers are much more likely to buy from a company that directly engages them with relevant content on their preferred social media channel.

The challenge for many advertisers lies in accurately segmenting their target audience. The TRENDS Network has the solution – and has been doing so since 2013, when it first conceived, tested, and implemented this approach in a strategic plan. The successful outcome: a total of 17 million followers across the various social media channels and pages developed by the TRENDS Network.

 

What is Xpert.Digital?

Digitalization is progressing unstoppably and with huge strides. The individual quickly runs the risk of falling behind. The specialists at Xpert.Digital are constantly in tune with the times in this area. Thanks to its know-how, Xpert.Digital offers companies from business, consulting and media competent support for all questions relating to the rapid digital change.

The Xpert.Digital support concept is both flexible and innovative, so that customers receive tailor-made solutions for the challenges of tomorrow today.

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