We already wrote about it in early 2016. After the large social media and app euphoria, calm and prudence has now returned. Trying and discovering great gave way to practical and functional. Data protection concerns have also come into focus, so that not everyone, like once, comments on and tells everything from their lives. The commerce has also entered the social media privacy with enormous force, so that the initially “childhood” carelessness has given way to distrust and caution. We have become mature.
WhatsApp is “still” ad -free. Compared to the other social media channels, you can clearly see that users are more than conspicuously “still” active here. There seems to be a connection: the more “obvious” commerce, the more users feel disturbed in their privacy and withdraw.
This should end next year. Then WhatsApp changes radically: The Facebook Tockter finally wants to get out of the red and get to the money. Advertisements should become the standard and companies should pay for the business account.
study by Aktuellkontor, 87 percent of social media users in Germany are on Facebook, which is six percentage points less than in the previous year. In addition, only 34 percent actively use the network (writing posts and comments, posting pictures or videos). The fact that social media offerings are used more passively is not a Facebook specialty. Something similar can be found for almost all of the websites and apps examined in the study. YouTube, for example, is used by a total of 88 percent, but only 14 percent operate their own accounts or comment on videos.
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