We already wrote about it at the beginning of 2016. After the great social media and app euphoria, calm and calm have now returned. The great experimentation and discovery has given way to the practical and practical. Data protection concerns have also become more of a focus, so that not everyone comments on and tells everything about their lives as they once did. Commerce has also entered the social media privacy with enormous force, so that the initially “childish” carelessness has given way to distrust and caution. We have become more mature.
WhatsApp is “still” ad-free. In comparison to the other social media channels, you can clearly see that the users here are “still” more than noticeably active. There seems to be a connection: the more “obvious” commercialism, the more users feel disturbed in their privacy and withdraw.
This should end next year. Then WhatsApp changes radically: The Facebook Tockter finally wants to get out of the red and get to the money. Advertisements should become the standard and companies should pay for the business account.
study by Aktuellkontor, 87 percent of social media users in Germany are on Facebook, which is six percentage points less than in the previous year. In addition, only 34 percent actively use the network (writing posts and comments, posting pictures or videos). The fact that social media offerings are used more passively is not a Facebook specialty. Something similar can be found for almost all of the websites and apps examined in the study. YouTube, for example, is used by a total of 88 percent, but only 14 percent operate their own accounts or comment on videos.
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