Name change on Facebook: Meta – Image: Miro Nenchev|Shutterstock.com
Name change on Facebook: Meta
At its annual Connect conference (October 28, 2021), Facebook Inc. announced its name change to Meta Inc.The parent company of Facebook, Instagram, and WhatsApp was rebranded to align with the Zuckerberg empire's recent ambition to create the Metaverse, a planned virtual reality world that, according to the company, will "feel like a blend of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world."
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The company expanded its presence in virtual reality following its acquisition of headset manufacturer Oculus in 2014. According to Counterpoint Research, in a three-quarters share of the XR headset market in the fourth quarter of 2020 and the first quarter of 2021.
Until the Metaverse becomes a reality, however, the focus remains on the company's productive social media platforms. Across its family of apps, Meta Inc. now has 3.6 billion "monthly active users," which it defines as "registered and logged-in users of Facebook, Instagram, Messenger, and/or WhatsApp who, within the last 30 days at the time of measurement, have visited at least one of these family products via a mobile application or a web or mobile browser."
The company has been reporting on its family products since 2019 and has not released any new user data for Messenger or Instagram since 2017 or 2018, respectively. The last official release for WhatsApp was in the first quarter of 2020, when the platform reached two billion users. Based on Instagram advertising data released in July, the number of monthly active users on Instagram is likely closer to 1.4 billion.
The following chart shows the latest available information on how many people use Meta's individual social networking/messaging tools, with the company's former eponymous platform still being the undisputed number one in terms of monthly active users.
Meta reaches 3.6 billion people per month
For comparison, the world population was approximately 7.8 billion people in May 2020. The following chart shows the latest available information on how many people use Meta's individual social networking/messaging tools, with the company's former eponymous platform still being the undisputed number one in terms of monthly active users.
Meta reaches 3.6 billion people per month – Image: Statista
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