Mobile SEO: Looking for a search engine optimization agency from Munich or Stuttgart?

SEO focus: Mobile-ready for local information searches

Mobile-enabled websites are essential for potential interested parties to search for information. At least since Google started switching to mobile-first indexing. This means that only mobile websites are relevant for Google rankings. The desktop versions are no longer taken into account for the ranking. But mobile-ready is not the same as mobile-ready.

Suitable for:

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• Local search optimization: “Nearby” search in Google Maps

Which search engines did you use yesterday?

Search engine daily reach survey. This statistic shows the results of a survey on the daily reach of search engines in Germany in 2020. 50.7 percent of those surveyed said that they used Google the day before their survey.

• 50.7% – Google
• 3.3% – Microsoft Bing
• 0.9% Yahoo!
• 0.2% AOL Search
• 0.1% Ask.com
• 6% other

Number of people in Germany who use the Internet to search for information (search engines).

Survey on the use of search engines/information searches on the Internet until 2020. Around 18.5 million German-speaking people stated in a survey in Germany in 2019 that they used the Internet every day to search for information. Compared to the previous year, there were more than six million fewer people. At the same time, the proportion of people who used search engines at least once a week increased.

How often are Germans on the Internet?
The Internet has become an integral part of everyday private and professional life. The duration of internet use has increased steadily in recent years: in 2007, young people were online for around 106 minutes per day; in 2018, the duration had more than doubled. A survey in Germany found that people were more likely to be online several times a day to constantly. Search engines played a smaller role in daily surfing; messenger services were used most frequently.

Google
When searching for information on the Internet, Google is used most frequently; on both mobile devices and desktops, at least three quarters of users entered search terms in this search engine. In November 2019, the desktop search engine market share according to page views from Google was around 88.2 percent. Microsoft Bing is in second place with 5.2 percent.

Information search 2017

• 23.9 million – Daily
• 24.81 million – At least once a week
• 3.86 million – At least once per month
• 2.17 million – Rare
• 1.47 million – Never
• 13.81 million – No personal internet use

Information search 2018

• 24.89 Million – Daily
• 24.5 million – At least once a week
• 4.4 million – At least once per month
• 3.1 million – Rare
• 2.46 million – Never
• 11.11 million – No personal internet use

Information search 2019

• 18.5 million – Daily
• 27.94 million – At least once a week
• 2.08 million – At least once per month
• 3.35 million – Rare
• 2.1 million – Never
• 10.24 million – No personal internet use

Information search 2020

• 15.51 Million – Daily
• 20.66 million – Multiple times per week
• 5.72 million – At least once a week
• 6.25 million – Multiple times per month
• 1.43 million – At least once per month
• 6 million – Rare
• 5.22 million – Never
• 9.86 million – No personal internet use

Suitable for:

• Search engine advertising – search engine advertising
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Frequency of online searches for local stores

Nearly one-third of online consumers in the United States use the Internet daily to search for local businesses. According to the November 2019 survey, another 16 percent did this several times a week.

How often have you used the internet to find a local store in the last year?

• 33% – Daily
• 16% – Several times a week
• 11% – Weekly
• 10% – Monthly
• 6% – 6-10 times
• 10% – 2-5 times
• 3% – One time
• 10% – Never

What devices have you used to read reviews in the last year?

US Device Preference for Reading Online Reviews: According to a November 2019 survey, it was found that 56 percent of online consumers in the United States searched for local businesses using a mobile browser. Another 41 percent had used a mobile app, underscoring the importance of a mobile-enabled presence for local businesses .

Proportion of respondents

• 66% – PC / Mac
• 56% – Mobile: Internet browser
• 42% – Tablet
• 41% – Mobile: App

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

That’s why Xpert.Digital for Munich and Stuttgart!

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 89 89 674 804 .

I'm looking forward to our joint project.

 

 

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus