Mobile SEO: Looking for a search engine optimization agency from Memmingen, Biberach or Kempten?

How your target group interacts is crucial for SEO, SEA and SEM

(SEO: Search Engine Optimization / SEA: Search Engine Advertising / SEM: Search Engine Marketing)

Search engine optimization begins before search engine optimization itself: with the analysis of the target customer group. Equally important is the USP (Unique Selling Point), the unique selling proposition of the company and its products and services. This also raises the question of what the current marketing strategies look like. Does everything fit together, or are fundamental changes needed? This is also a challenge for marketing as a whole. Only when you know how your target group interacts can you derive the right marketing strategies. And because user behavior is constantly changing, current marketing strategies must be regularly reviewed and revised.

Suitable for:

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches

Global reach of Generation Z and their online activities, by device

Among Generation Z's global online audience, mobile devices are the most popular choice for all kinds of digital activities. In the fourth quarter of 2018, 95 percent of 16- to 21-year-old internet users used a mobile device to access a social network, while only 76 percent used a PC or laptop.

The questions were:

• Which of the following things did you do on the internet using a PC/laptop in the last month?
• Which of the following things did you do on the internet using a mobile phone/smartphone in the past month?

Visited/used social network

• 76% PC/Laptop
• 95% Mobile

Used a chat or instant messaging service/app

• 36% PC/Laptop
• 92% Mobile

watched a video clip or visited a video-sharing site

• 62% PC/Laptop
• 91% Mobile

Visited/used a search engine

• 76% PC/Laptop
• 90% Mobile

Visited an online retail site or store such as Amazon

• 56% PC/Laptop
• 80% Mobile

used a map or wayfinding service/app

• 21% PC/Laptop
• 76% Mobile

You were looking for a product or service that you wanted to buy

• 41% PC/Laptop
• 73% Mobile

Have visited a news website/app/service

• 40% PC/Laptop
• 70% Mobile

A photo uploaded/shared

• 25% PC/Laptop
• 66% Mobile

I bought a product online

• 32% PC/Laptop
• 61% Mobile

For what reasons do you use the internet on your smartphone?

Survey on the reasons for mobile internet use on smartphones in Germany. This statistic shows the results of a survey on the reasons for using the internet via smartphones in Germany in 2019. At the time of the survey, 63 percent of respondents stated that they used the internet on their smartphone to look up directions.

• 81% – To communicate via messengers such as WhatsApp, Facebook Messenger, etc
• 77% – To receive up-to-date information
• 63% – To look for directions
• 62% – To save time / to quickly access information
• 57% – To obtain information about products or services
• 54% – To search for local information
• 48% – To use social networks such as Facebook, Instagram, Twitter, etc
• 46% – For entertainment

Suitable for:

• Local search optimization: in Google Maps the “Nearby” search
• Search engine advertising – search engine advertising
• Business Research: Keeping an eye on things

Mobile in-store shopping experiences according to shoppers worldwide

Most popular mobile in-store shopping activities worldwide. More than half of online shoppers worldwide have used their mobile device to research a product while in a store. Furthermore, the July 2019 survey revealed that 55 percent of shoppers don't mind receiving offers or messages based on their location.

Percentage of shoppers

• 57% researched a product using a mobile device while in the store
• 55% like receiving offers or messages based on their location
• 32% received a text message or push notification with offers/messages while they were in the store
• 27% bought a product in-store using their mobile device

Percentage of online shoppers worldwide who use their smartphone in stores for the following activities

Mobile shopper activities in stores worldwide. This statistic shows the percentage of shoppers worldwide who use their smartphones in stores for selected activities. According to 2018 results, 29 percent of shoppers used their smartphones to research products in-store. Furthermore, 36 percent of shoppers reported using their smartphones to compare prices while browsing a retailer's online store.

Buy

• 2017: 11 %
• 2018: 16 %

research

• 2017: 22 %
• 2018: 29 %

Compare prices

• 2017: 30 %
• 2018: 36 %

Most frequent actions of digital shoppers in the US when using a retailer's mobile app in-store

Actions taken by retailers in the US when using a mobile app in-store. This statistic shows the most common actions taken by digital shoppers in the US when using a retailer's mobile app in-store (as of May 2018). During the survey period, 57 percent of respondents indicated that they at least sometimes use a retailer's app to check prices when shopping in that retailer's physical store.

Percent of respondents

• 66% – Check for special offers/discounts that are only valid for me
• 61% – Check offers and promotions that are available to everyone
• 57% – Check prices
• 36% – Research products
• 15% – Navigate the store
• 14% - Order and pay for one product

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
• Personalized customer approach is gold
• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

That's why Xpert.Digital is for Memmingen, Biberach and Kempten!

I would be happy to serve as your personal advisor.

You can contact me by filling out the contact form below or simply call me on +49 731 37 999 300 .

I'm looking forward to our joint project.

 

 

 

Xpert.Digital – Konrad Wolfenstein

Xpert.Digital is a hub for industry with a focus on digitalization, mechanical engineering, logistics/intralogistics and photovoltaics.

With our 360° business development solution, we support well-known companies from new business to after sales.

Market intelligence, smarketing, marketing automation, content development, PR, mail campaigns, personalized social media and lead nurturing are part of our digital tools.

You can find out more at: www.xpert.digital – www.xpert.solar – www.xpert.plus