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Local search optimization: “Nearby” search in Google Maps

Meanwhile, in many areas, the mobile version is googled far more than the desktop version. This is also the case with the online map service Google Maps. Google Maps can also be used on mobile phones. Google Maps is preinstalled on many mobile devices. An app is available for iOS and Android. As of February 2021, the Google Maps app was viewed by 51 percent of the mobile audience in the United States. The numbers in Germany are similar.

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Suitable for:

• Supreme discipline for search engine optimization, search engine marketing: Mobile SEO
• SEO focus: Mobile-ready for local information searches

Smartphone use for local “Nearby” searches

Nearby Search: Share of smartphone buyers in the United States who used their device to search locally. This statistic provides information about the proportion of smartphone shoppers in the United States who used their device for local searches as of July 2018. During the survey period, 82 percent of respondents who said they used their smartphone to shop Nearby” search is used on their mobile device.

• Yes: 82% Overall / 92% Millennials
• No: 18% Total / 8% Millennials

Most common local “Nearby” searches among smartphone users

This statistic shows the most common local searches among smartphone users in the U.S. in July 2018. During the survey period, 48 percent of respondents said they used Nearby search for a specific store or retailer.

• 48% – Specific store/retailer
• 29% – Product Category Nearby
• 23% – Specific brand nearby

Most popular local mobile search categories among smartphone users

This statistic shows the most popular local search categories of mobile “near me” searches among smartphone users in the United States. In July 2018, 84 percent of respondents said they typically use “nearby” search for food.

• 84% – Food
• 56% – Entertainment
• 50% – Banking
• 41% – Clothing
• 38% – Personal care

Suitable for:

• Search engine advertising – search engine advertising
• How your target group interacts is crucial for SEO, SEA and SEM
• Business Research: Keeping an eye on things

Yelp: Number of unique mobile visitors 2016-2020

The timeline shows the number of unique mobile visitors on the recommendation platform Yelp from 2016 to 2020, per quarter. The local search and review site's mobile visitor numbers are showing steady growth, reaching over 29.6 million unique mobile app devices in the third quarter of 2020.

Yelp, Inc. is an American Internet company that operates a recommendation portal for service providers. The Company's website provides specialized search capabilities and provides information about stores in a specific area specified by address or zip code.

In addition to Yelp, there are other platforms that have taken on the topic of reviews.

TripAdvisor focuses on travel destinations and recommendations from travelers for travelers. Foursquare linked the topic of gamification with reviews and was the first provider to introduce a check-in function, as is now also available on Yelp.

The increasingly powerful functions of Google Maps, including its own lists, reviews, photos and integration into the Google or Google Maps search function, are now also making Yelp strong competition.

Current PDF libraries to support your marketing planning and activities

We provide you with further numerous insights into numbers, data and facts that can help you optimize and expand your marketing:

• Customer Demographics Library – Demographics Knowledge Base (PDF)
• Online Marketing Library (PDF)
• E-Commerce Library – Knowledge Base (PDF)
• Social Media Marketing Library – Knowledge Base (PDF)
• SEO Library – SEM knowledge database (PDF)
• Search Engine Advertising / SEA Library – Search Engine Advertising Knowledge Base (PDF)
• Extended Reality (XR) Library (PDF)

Do you need more input on marketing?

• Content marketing: supreme discipline with obstacles and the most valuable types of content marketing
• The most effective marketing channels for leads, the most effective tactics, the most effective early stage engagements, and the most effective channels to increase conversions
• Marketing strategies and trends
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• Marketing challenges. Are you new to the company or is your marketing no longer running smoothly? To do this, you should ask yourself three questions

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Xpert.Digital – Konrad Wolfenstein

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