Smart sports glasses - symbol image: xpert.digital
Oakley Meta cooperation: The smart sports glasses of the future will be unveiled on June 20th
Technology transformation in sports: Meta and Oakley develop new intelligent glasses together
Meta and Oakley have officially announced their cooperation for new smart sports glasses, which is to be presented on June 20, 2025. The partnership was announced by a teaser video on a newly established Instagram account called “Oakley | Meta”, in which the logos of both companies can be seen and the “next evolution” is announced.
Suitable for:
The partnership between Meta and Oakley
The cooperation between Meta and Oakley appears to be conclusive, since Oakley and Ray-Ban belong to the essilorluxottica group, with which Meta has already successfully worked. While the previous Ray-Ban Meta Smart Glasses are more designed for everyday life, the new Oakley glasses are specifically aimed at athletes, especially cyclists and outdoor enthusiasts.
The presentation date on June 20 deviates from the usual schedule because Meta usually presents new hardware at its Connect conference in September. This early announcement could be a reaction to Google's recently presented Android XR initiative, which also aims to onto the market for smart glasses.
Technical details of the new sports glasses
According to previous information, the new Oakley Meta glasses are to be based on the SPHAERA model from Oakley. In contrast to the Ray-Ban Meta Glasses, in which the camera is attached to the side, the camera will be placed in the middle of the glasses frame in the Oakley version. This positioning should be particularly advantageous for athletes who want to record videos from a first-person perspective, for example when cycling, skiing or other outdoor activities.
The technical equipment is likely to be similar to the current Ray Ban version and thus include functions such as camera, speakers and microphone. It is still unclear whether the glasses will also be equipped with a display. However, it is speculated that Meta is working on a version with an integrated display for apps and notifications, similar to the concept announced by Google.
The success of the previous Meta Smart Glasses
Cooperation with Oakley follows the considerable success of the Ray-Ban Meta Smart Glasses. According to official information, over two million copies have been sold since the market launch in October 2023. In 2024 alone, one million units were discontinued worldwide.
The success of the Ray-Ban Meta Glasses is not only limited to the United States, but also extends to Europe, where they have become the best-selling product in 60 percent of Ray Ban shops in the EMEA region. In view of this success, Essilorluxottica plans to increase the annual production capacity to 10 million units by the end of 2026.
The competition in the market for smart glasses
The market for smart glasses is increasingly developing into a race between the tech giants. Google recently presented its Android XR glasses, which are developed in collaboration with brands such as Warby Parker, Gentle Monster and Kering Eyewear. These glasses use the Gemini AI model and can recognize objects, listen to conversations and provide contextual information.
Other companies are also pushing into this market. For example, Bleequp presented the “Ranger” on the MWC 2025, 4-in-1-1-KI bike glasses with integrated camera, open-ear headphones and walkie talk. These developments show that smart glasses are increasingly regarded as a potential successor to the smartphone.
Suitable for:
The future of AR glasses
Meta has ambitious plans for the future of augmented reality. In addition to the Oakley sports glasses, the company works on other projects such as “Hyprenova”, a high-end glasses with a display in the lower third of the right lens, which can show notifications, photos or apps directly into the field of vision. These glasses are said to cost around $ 1,000 and could come onto the market this year.
For 2027, Meta is planning the first full-fledged AR glasses with the “Artemis”, which is supposed to do without a smartphone and should perform all functions directly on the glasses. The already presented prototype “Orion” gives a outlook on this technology, which should be equipped with a 70-degree field of view, holographic projections and seven integrated cameras for hand and eye tracking.
The combination of augmented reality and artificial intelligence in these glasses could fundamentally change our use of technology and open up new opportunities for work, play and social interactions.
Suitable for:
Your global marketing and business development partner
☑️ Our business language is English or German
☑️ NEW: Correspondence in your national language!
Konrad Wolfenstein
I would be happy to serve you and my team as a personal advisor.
You can contact me by filling out the contact form or simply call me on +49 89 89 674 804 (Munich) . My email address is: wolfenstein ∂ xpert.digital
I'm looking forward to our joint project.
