Meta's Shift in Focus: From Metaverse to AI Products and Threads

Growth and focus on AI products and threads

Successes in the second quarter of 2023

Meta, formerly known as Facebook, posted impressive results in the second quarter of 2023. Revenue increased by 11% to $32 billion year-over-year, exceeding market analysts' expectations. This remarkable growth was primarily driven by a 34% increase in advertising revenue across platforms such as Facebook, Instagram, and the new messaging service Threads. Remarkably, despite the increased advertising volume, average ad prices fell by only 16%, further strengthening overall revenue.

Increasing user numbers

Meta's number of daily active users grew by 7% to a total of 3.07 billion. Facebook remains the dominant platform with over 2 billion daily active users and more than 3 billion monthly active users. These figures underscore Meta's strong position in the social media sector and demonstrate the company's enormous potential in the global market.

Reality Labs and the Metaverse Challenge

Despite the overall positive trend, the Reality Labs division, responsible for the Metaverse project, remains a challenge for Meta. In the last quarter alone, it recorded a loss of $3.7 billion, bringing total losses since the beginning of 2022 to $21.3 billion. The future of Metaverse projects like "Horizon World" is uncertain, as user numbers are modest and even among Meta's own employees, usage is limited. Nevertheless, the company plans to launch the Quest 3 VR headset this fall, raising hopes for technological innovation.

Threads – The new messaging service

A promising project for Meta is the new messaging service “Threads,” which gained 100 million registered users within just a few days. Threads competes directly with Twitter and other messaging platforms. To address criticism and spam issues, Meta is working on introducing new features, such as an exclusive content feed that is only visible to the accounts you follow. Threads is not yet available in the EU, but the company plans to launch it there in the coming months.

Mark Zuckerberg's Metaverse Vision: Reality Labs reports losses, but investors remain confident

Mark Zuckerberg's vision of the metaverse

Mark Zuckerberg is a proponent of the Metaverse concept, which represents a virtual world where users can immerse themselves in online experiences using technologies like Virtual Reality (VR) and Augmented Reality (AR). The idea is that people can not only consume content but also actively interact with and identify with virtual worlds. Despite significant losses in the Reality Labs division, which is driving the Metaverse project, Zuckerberg remains confident that the long-term prospects are promising.

Challenges of Metaverse Development

The development of the metaverse faces financial challenges. The Reality Labs division, headed by Zuckerberg, has recorded losses totaling $31 billion to date. Developing VR and AR technologies requires substantial investment in research and infrastructure, and bringing such technologies to market is fraught with uncertainty.

Mark Zuckerberg's persuasive power

Despite the losses, Zuckerberg has convinced investors that the long-term prospects of the metaverse are promising. He emphasizes that developing an immersive internet world requires time and patience. The idea of ​​a future where people live and interact in a digital reality is extremely fascinating.

New projects and shift in focus

Despite the setbacks in Metaverse development, Meta has seen positive developments. The company has shifted its focus to other projects, including a promising AI initiative and the successful launch of Threads, a new messaging service. These projects have attracted investor interest and contributed to Meta's impressive revenue growth last quarter.

Future prospects for the metaverse and meta

The metaverse remains a promising vision for the future of the internet. Technology continues to evolve, and companies like Meta will continue to work on creating immersive experiences. Investors are optimistic that these investments could pay off in the long run if the metaverse becomes an integral part of our daily lives.

The challenges of Meta's Metaverse Division and Zuckerberg's Web3 Initiative

Challenges of the Metaverse Division of Meta

Meta's Metaverse division, responsible for developing the Metaverse project, is facing challenges. Despite massive investments, the project has yet to generate significant revenue. User interest appears to be waning, and new approaches are needed to boost Metaverse's appeal. Improvements to the user experience and innovative applications could help propel the project forward.

Zuckerberg's Web3 Initiative and the role of AI

In addition to the Metaverse division, Zuckerberg has announced his Web3 initiative, which is based on blockchain technology. Web3 promises a decentralized internet landscape that returns control and ownership of data to users. Meta is heavily relying on artificial intelligence to realize this vision. AI plays a crucial role in processing large amounts of data and creating personalized user experiences.

Opportunities and risks of the AI-based Web3 initiative

Zukerberg's Web3 initiative presents both opportunities and risks. AI can enrich the metaverse with intelligent features that optimize user interaction and increase engagement. However, risks associated with reliance on AI must also be considered. Biased or insufficient data could lead to errors and biases that undermine user trust.

outlook

Meta's Metaverse division and Zukerberg's Web3 initiative face challenges, but they also offer promising opportunities. The future remains uncertain, but Meta is determined to advance the visions of Metaverse and Web3 through innovative approaches and investments in AI. However, the company must adhere to ethical and data privacy standards to minimize potential risks associated with AI and maintain user trust. Only then can the Metaverse be successfully established as part of our everyday lives and a decentralized internet landscape be created.

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Metaworse - Criticism of the Metaverse plans of major digital corporations and monopolists - Image: Xpert.Digital / Athitat Shinagowin|Shutterstock.com

Metaverse sounds as incredibly exciting as the word itself. It contains something that is still unknown and the announcements from Meta (formerly Facebook) give us a little idea of ​​what it could be. On the other hand, I wonder where the seemingly sudden hype about the metaverse is coming from? “Experts” suddenly appear, as if they have always known nothing other than Metaverse and have many years of experience.

In fact, Meta Inc. boss Mark Zuckerberg only announced in July last year that Facebook would become a Metaverse company in the next five years. A virtual reality world that will feel “like a mix of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world.”

More about it here:

• Metaworse – Criticism of the Metaverse plans of major digital corporations and monopolists