Men in Germany – An attempt at an explanation

In total, around 82.50 million people live in the Federal Republic of Germany, of which around 40.70 million are men. Just like women, the most important thing in life for men is to have good friends and maintain close relationships with other people, followed by commitment to the family and a happy relationship. In a relationship, it is particularly important to men that their future partner is humorous, but loyalty and warm-heartedness also play a major role. For three quarters of men it is also important that their partner meets their idea of ​​attractiveness.

On Wolfenstein.EU, under: When is a man a man? How men 'tick' goes deeper into the topic.

A relationship is important for around 34 percent of men so that they don't feel alone; Around a quarter of men say that they want to be in a relationship again quickly after a breakup and around 32 percent make compromises when choosing a partner instead of looking for a long time. Within a relationship, men show a willingness to change for their partner: more than half of men would reduce their hobbies and around 41 percent would change something about their appearance for the sake of the other person. When a man has found the right person, he has clear ideas about the marriage proposal: The majority of men think that the man should propose to the woman and that the proposal should take place in a special place.

In 2016, around 39 percent of men in Germany were married, while around 36 percent were single. In order to end their single existence, many people search for their potential partner online, have one-night stands and go on dates. The top 3 dating killers for men are if the person you are dating is constantly looking at their cell phone, has a fundamentally negative attitude or shows no interest. When choosing a partner, men pay particular attention to whether they have fun with the other person, whether they can have a good conversation and whether their overall feeling or intuition is correct.

In addition to a happy relationship, friends also have a high priority. In a friendship, the aspect of honesty is particularly important to men. But the fact that you can talk to each other about everything and are always there for each other also makes a good friendship for them. But family life is not neglected either. According to the VuMA 2017 (consumption and media analysis), around 17 percent of the male population in Germany have one or two children under the age of 14 in their household. One of the most important reasons for having young people is the opportunity to pass on your own values ​​and attitudes. In addition, for almost a quarter of men, passing on the family name plays an important role. In times in which the classic role model of men and women is constantly changing, more and more men feel comfortable in their role as househusbands who look after the children, go shopping and do household chores while the woman is fully employed. Around 40 percent of men in Germany would describe themselves as family-oriented and almost a fifth can identify as househusbands.

68% of men value a happy relationship, 26% are afraid that their partner might cheat. 51% of men particularly enjoy going on vacation with their family.

During the time that men do not spend with family, friends or partners, they are primarily interested in sports. The majority of men regularly play sports themselves, read sports magazines or are fans of a Bundesliga football club. They are also interested in local events, travel and music.

45% of men are interested in attending football games and 19.2% do DIY several times a month! 31.9% read magazines several times a week, but 44% of men are not willing to pay for information from the Internet.

43.7% of men like to try out new technical devices. And yet, even though women have lower incomes, or more precisely, are more represented in the lower net income than men, they are more open to new things. This is also one reason why social media and advertising via influencers works better with women. See also here: Men and cosmetics

Of the 40.7 million men in Germany, 5.33 million are interested in men's cosmetics. 15.75 million for eau de toilette and perfume and 41.1% shave wet! Men's favorite clothing store - who would have thought? – is C&A. Beck's is the most popular beer brand and 34.5% like to shop online.

Men in Germany

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German version – To see the PDF, please click on the image below.
German Version – To view the PDF, please click on the image below.