Published on: March 13, 2025 / update from: March 13, 2025 - Author: Konrad Wolfenstein
More competitiveness through AI (artificial intelligence)-Bitkom conference transform in Berlin with seven Fraunhofer Institutes-Image: Xpert.digital
Future securing through AI: Strategies for digital transformation and innovation
Smarter competition: How Ki secures the lead in global markets
In today's, rapidly developing global economy, competitiveness is more than ever at the center of the success for companies of all sizes and industry. Digitization has emerged as a crucial factor, and artificial intelligence (AI) has a key role in this transformation process. Companies that face the challenges and opportunities of the digital era and strategically integrate AI into their business models are better positioned in order to successfully pass in a globalized market and to secure a sustainable competitive advantage.
The need to position yourself digitally has become increasingly clear in recent years. Technological progress, especially in the area of artificial intelligence, has achieved a dynamic that fundamentally changed traditional business models and working methods. Companies are faced with the task of not only keeping up with these changes, but also actively shaping them and using them for themselves. This requires a comprehensive examination of digital technologies, the development of new strategies and the willingness to go innovative ways.
An essential aspect of this digital transformation is artificial intelligence. AI is no longer just a catchphrase from science fiction films, but a real and powerful technology that is able to automate processes, support decisions, gain new knowledge from data and enable completely new products and services. From automation repetitative tasks in production to personalized customer experiences in retail to intelligent diagnostic systems in healthcare - the areas of application of AI are diverse and grow steadily.
For companies, this means that the integration of AI into their value chains is no longer an option, but a necessity to remain competitive. It is about understanding AI technologies, recognizing their potential and using them in a targeted manner in order to increase efficiency, reduce costs, improve the quality of products and services and to open up new business areas.
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The European AI Act and the design of digital change
Regulation also plays an important role in this context. The European AI Act, a legislative proposal of the European Union, aims to create a framework for the development, use and use of artificial intelligence in Europe. The aim is to use the opportunities of AI and at the same time minimize the risks, especially with regard to ethical aspects, data protection and security.
For companies, the AI Act means that they have to deal with the new regulations at an early stage and ensure that their AI systems and applications meet the legal requirements. This can initially be perceived as a challenge, but also offers the opportunity to position yourself as a responsible and future-oriented company that attaches value to ethical and transparent AI practices.
However, the efficient implementation of the AI Act is not only a question of compliance, but also a competitive factor. Companies that are able to implement the regulations of the AI Act intelligently and pragmatically can gain an advantage over competitors that are more difficult or do not recognize the opportunities in the new framework conditions. It is about understood the AI Act as an obstacle, but as an incentive for innovation and responsible AI development.
Innovative business models through AI and the role of research
The possibilities that artificial intelligence for innovative business models offers are enormous. AI enables companies to develop new products and services, optimize existing processes and to develop completely new markets. Examples of this are personalized medicine, autonomous vehicles, intelligent production systems, AI-based financial services and much more.
In order to fully exploit this potential, however, close cooperation between companies and research institutions is essential. Research institutions such as the Fraunhofer Society play a central role in the development and research of new AI technologies and applications. They act as a bridge between basic research and industrial application and help companies find access to the latest scientific knowledge and technological innovations.
The Fraunhofer Society, as one of the leading organizations for applied research in Europe, is very committed to artificial intelligence. With its numerous institutes and research groups, it covers a wide range of AI topics, machine learning and computer vision to robotics and language processing to ethical and social aspects of AI.
The Bitkom conference Transform 2025: A shop window for AI innovations
In order to underline the importance of AI for the competitiveness of companies and to present the latest developments in this area, specialist conferences and trade fairs take place regularly. An important example of this is the Bitkom conference Transform, which has established itself as one of the leading events for digital transformation and innovation in Germany and will open its goals in March 2025.
The transform conference brings together experts from business, science, politics and society in order to exchange ideas about current trends, challenges and opportunities for digitization. A special focus is on artificial intelligence that is considered one of the key technologies of the future.
On the upcoming transform 2025, which will take place on March 19 and 2025 in the Berlin station, seven Fraunhofer Institutes will present their latest solutions and technologies in the field of artificial intelligence under the roof of the Fraunhofer network. The Fraunhofer network IUK technology bundles the competencies of various Fraunhofer institutes in the areas of information and communication technology and is therefore an important contact for companies who are looking for support in digital transformation.
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Focus on Fraunhofer competencies: Internet of Things, Industrial Metaverse and Artificial Intelligence
The Fraunhofer Institutes will present a wide range of solutions and technologies on the transform 2025 that should help companies increase their competitiveness through AI. The focus will be in particular the areas of Internet of Things (IoT), industrial metaverse and artificial intelligence themselves.
The Internet of Things describes the networking of physical objects with the Internet, which allows these objects to collect, exchange and interact with each other. In industrial context, often referred to as industrial IoT, this enables, for example, monitoring and controlling production systems, optimizing logistics processes and developing intelligent products.
Industrial Metaverse is a concept that combines the virtual and real world with each other and opens up new possibilities, especially for industrial applications. For example, it enables virtual planning and simulation of production processes, the collaborative development of products in virtual environments and the immersive training of employees on virtual machines.
Artificial intelligence is the driving force behind many of these developments. AI algorithms make it possible to analyze the enormous amounts of data that occur in IoT and industrial meta-verse, recognize patterns, make predictions and automate decisions. AI is a crucial enabler for the use of the full potential of IoT and Industrial Metavers, and Fraunhofer will demonstrate on the transform 2025 how these technologies merged.
European sovereignty and the AI ecosystem: a common strategy
A central topic that will be emphasized on the transform 2025 by Fraunhofer and other actors is the importance of European sovereignty in the field of artificial intelligence. In a world in which AI is becoming increasingly a strategic competitive factor, it is of crucial importance for Europe to develop their own AI technologies and ecosystems and not become dependent on non -European providers.
This requires close cooperation between companies, research institutions and politics at European level. It is about creating a European AI ecosystem that is based on European values and principles and offers a safe and trustworthy alternative to non-European solutions.
Prof. Holger Hanselka, President of the Fraunhofer Society, will emphasize the need on transform 2025 to promote the establishment of a European AI ecosystem and to invest in it. It will demand innovation-friendly framework and a concentration on the development of sovereign AI models based on European values. It sees in these models a safe alternative for European companies and the basis for competitive AI business models. Hanselka will highlight the important role of Fraunhofer Society with its expertise in application-oriented voice models, in the model transfer and its cross-border industry network in this process.
The development of sovereign AI models means that Europe has to develop its own AI technologies that are independent of non-European providers and take into account the specific needs and values of European companies and companies. This not only includes technological development, but also ethical, legal and social aspects of AI, which are to be discussed on the transform 2025.
Fraunhofer on the stages of transform 2025: keynotes and presentations
Fraunhofer's presence on the transform 2025 will not only be limited to the exhibition stand. Fraunhofer experts will also be present at the various stages of the conference and present their expertise and solutions in keynotes, lectures and discussions.
Prof. Holger Hanselka will open the conference on March 19, 2025 with a keynote on the subject of “Digital Transformation - Made in Germany”. In his speech, he will explain why now is the right time to expand Germany's digital strengths in terms of should with research, companies and politics. He will emphasize the need to actively shape the digital transformation and consistently use the opportunities it offers.
Another highlight will be the presentation of the multilingual AI language model Teuken-7b by the Fraunhofer Institute for Intelligent Analysis and Information Systems. The model will be presented on the Solution Stage and positioned as an open source alternative for companies that want to implement your GEMAI projects in accordance with data protection. It will be emphasized that Teuken-7b can be integrated into value creation processes and is also suitable for specialized applications.
The Teuken-7b voice model is an example of the application-oriented research by Fraunhofer. It shows how research results can be implemented in concrete solutions for companies and how AI technologies can help increase competitiveness. The open source nature of the model also underlines Fraunhofer's claim to broaden knowledge and technology and to promote innovations, which can be experienced on the transform 2025.
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Showcases and Cube Classes at the Fraunhofer stand: Interaction and knowledge transfer
The joint booth of the Fraunhofer Institute under the roof of the Fraunhofer network IUK technology will be a central point of contact for visitors to the transform 2025. It will serve as a platform for exchange, information and interaction. Interested parties will have the opportunity to find out about new technologies based on various showcases and to get into conversation with Fraunhofer experts.
A showcase will present MIOTY®, a technology for efficient and scalable communication in the Internet of Things. MIOTY® is characterized by its robustness, energy efficiency and range and is therefore particularly suitable for applications in smart cities, logistics, industry 4.0 and agriculture. Visitors will be able to find out about the diverse possible uses of MIOTY® and experience demonstrations live.
Another showcase will demonstrate Coledwalllite, an intuitive VR/AR solution that enables collaborative decision-making processes in the industrial meta verses. With Coledwalllite, several people will work together in a virtual environment, visualize data and make decisions. This technology is particularly relevant for complex industrial processes in which the cooperation of experts from various disciplines is required.
In addition to the show cases, the Fraunhofer stand will also offer so-called Cube Classes. These will be informative tutorials and workshops on specific AI topics, such as AI for quality inspection and AI in software engineering. In these cube classes, the participants will receive practical tips and can enter the dialogue directly with the Fraunhofer experts.
The goal of the Cube Classes is to convey knowledge that is applicable directly in everyday work and enables companies to successfully implement the digital transformation. It is about reducing inhibitions, conveying practical skills and giving the participants the tools for the integration of AI technologies in their own business processes, which will focus on transform 2025.
Further Fraunhofer solutions on the transform 2025: data ecosystems, new work, cybersecurity and quantum computing
In addition to the priorities already mentioned, Fraunhofer researchers will also present specific solutions on the transform 2025 on other important topics of digital transformation. This includes data ecosystems, New Work in Meta -Verse, Business Process Management, Cybersecurity and the Start of Quantum Computing.
Data ecosystems are an important building block for the data -driven economy of the future. They enable the safe and trustworthy exchange of data between different actors and thus create the basis for new data -based business models and innovations. Fraunhofer will present solutions that support companies in building and using data ecosystems.
New Work in Metaverse addresses the changes in the world of work through digitization and in particular through immersive technologies such as VR and AR. The metaverse offers new opportunities for the cooperation, communication and training of employees, regardless of their physical location. Fraunhofer will show how companies can use metaverse for new work concepts.
Business Process Management (BPM) is an important approach to optimizing business processes and increasing efficiency. Fraunhofer will present AI-based BPM solutions that help companies to analyze their processes, to automate and continuously improve.
Cybersecurity is an increasingly important topic in the digital world. With the growing networking and digitization of companies, the risk of cyber attacks also increases. Fraunhofer will present solutions and technologies that help companies protect their IT systems and data from threats.
Entry into quantum computing is a future topic with great potential. Quantum computers promise to solve certain types of problems that are insoluble for classic computers. Fraunhofer researches intensively in the area of quantum computing and will present first steps and applications for companies on the transform 2025.
AI as the key to competitiveness and the role of Fraunhofer
Transform 2025 will make it clear that artificial intelligence is a key technology for the competitiveness of companies and will become even more important in the future. Companies that use AI strategically and integrate into their business models can secure a decisive advantage in global competition.
The Fraunhofer Society and the Fraunhofer network IUK technology will play a central role in this. With your expertise in applied research and your close cooperation with industry, you are an important partner for companies who want to use the opportunities of digital transformation and artificial intelligence and visit Transform 2025.
The solutions and technologies from Fraunhofer expected on the transform 2025 will show how diverse the possible uses of AI are and how companies can benefit from working with research institutions. From multilingual voice models to IoT solutions to VR/AR applications for industrial metavers-Fraunhofer will present a wide range of skills and technologies that support companies on their way to the digital future.
The conference will also underline the importance of European sovereignty in the field of artificial intelligence. The establishment of a European AI ecosystem based on European values and offers companies a safe and trustworthy alternative is of crucial importance. Fraunhofer will make an important contribution here and actively get involved in strengthening European AI competence.
Transform 2025 will give a comprehensive insight into the current developments and potential of artificial intelligence and highlight the role of Fraunhofer as an innovation engine and partner for the economy. The conference will show that digital transformation and in particular artificial intelligence not only offer technological challenges, but also immense opportunities for companies and the entire society. It is now up to us to take these chances and to actively shape the future, and the transform 2025 will offer an important platform for this.
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Konrad Wolfenstein
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