Instagram is having its moment in the marketing spotlight. A new study from Social Media Examiner found that nearly three-quarters of the marketers they surveyed are using Instagram, an increase of 7 points from last year's report. Instagram was the only platform to see a significant increase in usage, with YouTube seeing a slight 4-point increase in reported usage.
Marketers' interest in Instagram may be somewhat motivated by the significant increase in referral traffic from the image-focused social network. According to Merkle, Instagram saw a 114 percent increase in referral traffic compared to last year. Instagram is also one of the few social networks whose reported user base is growing, which is attractive to marketers.
Snapchat and Twitter both saw declines in the share of marketers reporting usage, with Twitter showing a 3-point dip and Snapchat seeing a 2-point decline, a significant decline for a platform that has seen little interest in the past year marketers recorded.
Instagram is having its moment in the marketing limelight. A new study from Social Media Examiner found that nearly three-quarters of marketers they surveyed are working with Instagram, a 7-point increase from last year's report. The 'gram was the only platform to see a significant jump in usage, with YouTube registering a modest 4-point increase in reported use.
Marketers interest with Instagram may be somewhat motivated by the significant jump in the referral traffic coming from the image-oriented social network. According to Merkle, Instagram experienced a 114 percent increase year-on-year in its referral traffic. Instagram is also one of the few social networks whose reported user base is growing, an appealing fact for marketers.
Snapchat and Twitter both saw a decrease in the share of marketers reporting use, with Twitter showing a 3-point dip and Snapchat dropping down 2-points, a significant dip for a platform that barely registered interest with marketers last year.
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