Hand Pay | The hand that pays: How Amazon's hand-held payment system will change retail

Amazon's “hand” - from the idea to implementation

Since the emergence of e-commerce, Amazon has been looking for innovative solutions to improve the shopping experience of its customers. A particularly sensational idea was the concept of “paying by hand” (English: “Hand Pay”). It enables Amazon customers to handle their purchases in the shop easily and quickly by having their palms scan instead of using cash or cards. This futuristic technology was not developed overnight; She had a long lead time and went through several iterations before finally becoming reality.

The original idea of ​​“paying by hand” came about over a decade ago when Jeff Bezos, founder and then CEO of Amazon, had the vision of a seamless and smooth shopping experience. In 2009, Amazon even founded a secret research and development project called “Project Orville”, which dealt with biometric payment solutions. The first steps to explore technologies began here, which should enable the identification of customers based on their palms.

In the following years, Amazon invested heavily in the research and development of biometric payment solutions. Numerous prototypes were developed and tested in internal test runs. One of the main goals was to improve recognition accuracy and speed to ensure a smooth and efficient shopping experience.

The final breakthrough made Amazon when she took over the “Embrionix” company in 2015, which specialized in biometric sensor technology. The takeover made it possible to use the specialist knowledge and patent portfolios of Embrionix to further optimize their own biometric payment solution.

In 2017, Amazon finally presented the first public demo of “paying by hand” at a technology conference. A prototype of a hand scanner device was presented, which caught high-resolution images of the vein patterns in the palm of a customer and secured this data safely to the customer's Amazon account. The response to this idea was overwhelmingly positive, and the technology aroused great interest worldwide.

In the following years, Amazon refined the technology and tested it in selected Amazon Go stores, which served as a test environment for innovative technologies. Customers' feedback was extremely positive, and many were impressed by the speed and convenience of “paying by hand”.

Finally, in 2021, Amazon officially announced the introduction of hand payment in all Amazon Go stores. The technology was continuously improved and could now be seamlessly integrated into the existing infrastructure. Customers simply had to have their palm scanned to complete the purchase – a process that only took a few seconds.

In the years following the introduction of hand payment to Amazon Go Stores, the technology was also expanded to other physical retail stores that Amazon operated or had a stake in. In addition, Amazon offered the opportunity to license hand payment technology to third-party providers who wanted to implement it in their own stores.

In conclusion, it can be said that the idea of ​​“paying with the hand” was a lengthy journey from the vision of the company's founder Jeff Bezos to the actual implementation in Amazon shops. The groundbreaking biometric technology has revolutionized the shopping experience for customers by seting a new standard for speed, security and convenience. And while Amazon played the pioneering role in the introduction of this innovation, it is very likely that the technology will be used in other business areas and industries in the future.

Summary:
Amazon, the leading e-commerce company, is planning to introduce his innovative payment technology “Amazon One” in the USA. Customers can pay with their palm without needing cash or cards. By the end of 2023, more than 500 Whole Foods markets are to be equipped with Amazon One, which promises convenience, security and advantages for Prime members. The technology uses vein patterns of the palm for identification and offers exclusive discounts for Prime users. Amazon has already carried out a successful pilot phase, but questions about security and data protection as well as international expansion are still open.

Facts:

• Amazon leads to the leading e-commerce company is planning to introduce “Amazon One” in the USA.
• Customers can pay with the palm of their hand, without cash or cards.
• More than 500 Whole Foods stores are expected to be equipped with Amazon One by the end of 2023.
• Technology uses unique palm vein patterns for identification.
• Prime users receive exclusive discounts and perks by linking to their Prime account.
• Successful pilot phase in 200 Whole Foods markets and 200 retail stores.
• Questions about security, data protection and international expansion remain unanswered.

🛍️ Customers can pay with the palm of their hand – conveniently and securely.
🔒 Unique vein patterns provide robust protection against identity theft.
🎁 Prime users receive exclusive discounts and perks.
📊 Successful pilot phase with valuable experiences.
❓ Open questions about security, data protection and international expansion.

Hashtags:
#AmazonOne #PayWithHandpalm #SecurityAndDataProtection #PrimeAdvantages #FutureDesPaying

Biometric payment at Amazon: The evolution of a revolutionary technology – Image: Xpert.Digital

Amazon, the world's leading e-commerce company, is planning the large-scale introduction of its innovative payment technology “Amazon One” in the USA. This groundbreaking technology enables customers to pay with the palm without needing cash, cards or smartphones. By the end of 2023, more than 500 whole foods will be equipped with Amazon One. This step not only promises convenience, but also security and attractive advantages for Prime members.

How does Amazon One work?

Amazon One makes paying easier than ever before. Customers simply need to hold their palm over the scanning device, which will immediately recognize them and deduct the payment from their linked Amazon account. No PIN numbers, no signatures – just the palm of your hand as an individual identifier. But how can Amazon One ensure that fraud does not occur?

Safety comes first

To ensure the highest security standards, Amazon One uses the unique vein patterns of the palm for identification. Unlike fingerprints or facial scans, vein patterns are extremely difficult to forge, providing robust protection against identity theft. This eliminates concerns about possible photos of the palm as an attempt to deceive.

Amazon One – More than just paying

But Amazon One is not only a revolution in the payment process, it also promises attractive benefits for Prime members. By linking to the Prime account, users receive exclusive discounts and additional perks. This incentive is intended to help more and more customers choose Amazon One and benefit from its advantages.

Successful pilot phase

Amazon has already completed a successful pilot phase in which the technology was tested in 200 Whole Foods markets and 200 other retail stores. With more than three million transactions, Amazon has already gained valuable experience and gained the trust of customers. But despite the promising start, some questions still remain unanswered.

Outlook and challenges

The future of Amazon One looks bright, but there are challenges that need to be overcome. One of the most important questions concerns security and data protection. Customers need to be confident that their biometric data is managed securely and does not fall into the wrong hands. Here, Amazon is required to establish the highest standards and communicate transparently about how the data is handled.

Another aspect is international expansion. While the launch in the US is progressing according to plan, the question arises as to when and whether Amazon One will also be available in other countries. Different legal frameworks and cultural characteristics could play a role here and require careful planning.

➡️ Amazon One promises an exciting future of payments by turning the palm of your hand into a digital wallet. The innovative technology not only offers a convenient and secure way of payment, but also rewards users with exclusive benefits. Despite some open questions, the pilot phase has shown that Amazon One's potential is enormous. If Amazon continues to rely on the highest security standards and inform users transparently, Amazon One could become a revolutionary payment method that also creates enthusiasm internationally.

➡️ This comprehensive development of Amazon One shows that the path to a digital and biometric future of payment is exciting and has the potential to sustainably change payment transactions. With Amazon's commitment to safety and customer satisfaction, Amazon One could become a groundbreaking success.