Published on: November 30, 2024 / Update from: November 30, 2024 - Author: Konrad Wolfenstein
Interactive display market in the USA – Image: Xpert.Digital
Technology trend 2025: Why interactive screens will become indispensable - opportunities for education, companies & Co.
The US Interactive Display Market: A Comprehensive Overview
Interactive displays have become a major technology trend in recent years, taking over various sectors in the United States. These displays not only offer new opportunities for interaction and communication, but also significant benefits for businesses, educational institutions and other organizations. The market is growing rapidly and offers numerous opportunities for both local and international companies.
Market development and growth forecasts
The interactive display market in the US has reached an impressive size of $12.18 billion in 2023. This market is forecast to grow to approximately $26.36 billion by 2033, representing a compound annual growth rate (CAGR) of 8.07%. This growth is driven by increasing demand from various sectors such as education, corporate sector, retail and healthcare. Particularly noteworthy is the role of the North American market, which holds a significant share of the global market.
Areas of application and technological advances
Interactive displays are increasingly being used in various sectors:
Education
In schools and universities, interactive whiteboards and touchscreens promote a dynamic learning environment. They support digital classrooms and e-learning platforms by integrating gamification elements and interactive learning modules.
retail trade
In retail, interactive displays enable personalized shopping experiences. Customers can try out products virtually or access detailed information, making purchasing decisions easier.
Corporate sector
In companies, interactive screens improve the efficiency of meetings and presentations. They enable seamless collaboration, even over long distances.
Healthcare
In the healthcare sector, interactive displays support patient education and improve communication between medical staff and patients.
The technological advancement of these displays includes improved touch technologies, higher resolutions and integrated AI functions that enable even more intuitive use.
Influence of US investments on German companies
The US market is of great importance for many German companies. According to the German American Business Outlook 2024 (GABO), more than two thirds of the German companies surveyed view the US market as crucial for their global business activities. Already 40% of these companies have established production facilities in the USA, while another 12% plan to do so in the near future.
This commitment also has a positive impact on Germany as a location. Many companies are reporting an increase in personnel in Germany in order to meet increasing demand from the USA. In addition, the demand for interactive displays has led to increased production in Germany.
Effects of American funding programs
The US government's recent stimulus measures, such as the Inflation Reduction Act (IRA), have different effects on German companies. While almost half of the companies surveyed see no direct impact on their business, around 23% report an increase in sales in the US due to these programs. Interestingly, some companies have increased their production in Germany to benefit from the investment incentives.
Advantages for German companies
The growing market for interactive displays in the USA offers German companies several advantages:
Market access and expansion
The USA offers a stable economic environment with high growth potential. This makes it an attractive destination for German investments.
Technology export and innovation
German companies can export their technological solutions and adapt them to the specific needs of the US market. This encourages innovation and allows them to continually develop their products.
Collaborations and partnerships
Through strategic alliances with US companies or educational institutions, German companies can strengthen their market presence and benefit from local networks.
Production expansion: The increasing need for interactive displays can also lead to increased production demand in Germany, which in turn secures and creates jobs.
Adaptation to regional market requirements
Despite the positive outlook, companies also face challenges such as intense competition and the need for constant innovation. Adapting to regional market requirements and integrating the latest technologies are crucial to success in the US market.
Overall, however, there is a dynamic environment with diverse opportunities for expansion and innovation. Interactive screens are not just a short-term trend, but an integral part of digital transformation in various industries. German companies are well positioned to benefit from this growth and further expand their international presence.
Technology of tomorrow: The leading German providers of interactive displays
In Germany there are several companies that produce interactive screens and offer innovative solutions in the area of touch technology. Here are some of the most important manufacturers:
Interactive Displays GmbH
This company is a leading provider of large-format touch solutions in Germany. They offer customized interactive touchscreens and sensors that are independent of technology and display manufacturer. Their product range includes, among other things, transparent OLED displays with touch functionality and PCAP-based video walls.
wende.interaktiv GmbH
This company specializes in digital touch surfaces and offers solutions for digital learning and working. They develop intuitive interactive touchscreens that can be used in schools and businesses. The products are characterized by easy operation and a variety of possible uses.
Emkotech
Emkotech produces a range of interactive displays designed for the education sector. These displays support multi-touch capabilities and offer high screen resolution to provide an enriching learning experience.
Legamaster
Known for their interactive whiteboards, Legamaster offers products with modern infrared technologies that can handle up to 32 touch points simultaneously. These displays are ideal for use in meeting rooms and educational environments.
Legamaster is not a classic German company, but a Dutch one. It is part of Edding AG, which has its headquarters in Ahrensburg, Germany. Best known for its markers and stationery, Edding owns Legamaster as a subsidiary brand for visual communication solutions, including interactive screens, whiteboards and accessories.
These companies offer a wide range of products suitable for both the education and corporate sectors and contribute to digital transformation in various industries.
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