Interactive screen market in the USA: Opportunities and potential for German companies – Image: Xpert.Digital
Interactive displays: A technology on the rise
Interactive displays: The multi-billion dollar market that companies worldwide should be watching
The interactive display market in the US is growing rapidly and offers enormous potential for businesses worldwide. In 2023, this market reached a volume of $12.18 billion and is projected to grow to an impressive $26.36 billion by 2033. This represents a compound annual growth rate (CAGR) of 8.07% between 2024 and 2033. The North American market dominates the global interactive display sector, driven by strong demand from the education, enterprise, retail, and healthcare sectors.
Increasing digitalization across various sectors is a major driver of this development. Particularly in US schools and universities, the integration of interactive displays is becoming a central component of modern teaching methods. Gamification elements, digital learning, and hybrid teaching models are key drivers in this trend. The corporate sector, which is increasingly relying on digital collaboration and interactive presentation technologies, is also contributing significantly to market growth. Furthermore, the healthcare industry is a major consumer, as interactive displays are increasingly used in patient education and medical training.
Strategic importance of the US market for German companies
Interactive display market in the USA – Image: Xpert.Digital
The US market is not only a driver of technological progress but also a key growth market for German companies. According to the "GABO 2024" study, more than two-thirds of German companies consider the US a significant or dominant market in their global strategy. Already, 40% of these companies operate production facilities in the United States, and another 12% plan to expand into the US market within the next three years. This development demonstrates that German companies have recognized the strategic value of the US market.
A noteworthy aspect is that expansion into the US also has a positive impact on business operations in Germany. Around 38% of German companies have been able to hire staff in the last three years to meet the increasing demand from the US. Furthermore, 40% of companies report increased production in Germany, driven by growing demand from the US. This underscores the close integration of the markets and the opportunity to benefit both in the US and at the company's home location.
Funding measures and political framework
Recent US government measures, such as the Inflation Reduction Act (IRA), have had a partially positive impact on German companies. Around 23% of the surveyed companies reported an increase in sales in the US as a result of these support programs. At the same time, positive effects are also evident in Germany, as some companies have expanded their production capacities to meet rising demand.
Interestingly, 14% of companies stated that incentives in the US led them to increase production in Germany, while only 9% shifted some of their production to the US. This shows that the competitive advantage of German companies is not solely based on their export strength, but also on their ability to flexibly scale innovation and production.
Future prospects and advantages for German companies
The growing market for interactive displays in the USA offers German companies numerous opportunities to strengthen their market position and drive innovation. The most important advantages can be summarized as follows:
1. Market access and expansion
The stable economic situation and high growth potential make the USA an attractive destination for investment. Companies can benefit from a dynamic market environment and expand their global presence.
2. Technological Innovation
German companies specializing in high-quality technologies can tailor their products to the specific requirements of the US market. This not only fosters innovation but also strengthens the international competitiveness of German firms.
3. Strategic Partnerships
Through collaborations with US companies and educational institutions, German firms can benefit from local networks and sustainably strengthen their market presence. The education sector, in particular, offers numerous opportunities to jointly develop innovative solutions.
4. Production expansion
Rising demand in the US has already led to increased production in Germany. This trend could continue, especially if German companies continue to invest in innovative manufacturing technologies.
Opportunities in the education and business sectors
The education sector is one of the most important growth drivers for interactive displays in the USA. Schools and universities are increasingly relying on digital teaching methods to meet the demands of modern education. Interactive displays play a central role in this, as they promote student activity and make teaching methods more engaging.
Interactive displays are also gaining ground in the corporate sector. They enable more efficient meetings, promote teamwork, and help make presentations and training sessions more interactive. These technologies are an integral part of digital transformation in companies and offer numerous application possibilities.
Long-term effects and strategic implications
The dynamic development of the interactive display market in the US shows that companies that invest in this market early on can benefit in the long term. German companies have the opportunity to further expand their innovation leadership and tap into new business areas. It is crucial to understand the requirements of the US market and to strategically leverage their own strengths.
Another important aspect is sustainability. Companies that offer environmentally friendly and energy-efficient solutions can gain a competitive advantage, as sustainability is also becoming increasingly important in the USA.
A dynamic market with great potential
The US market for interactive displays offers enormous growth potential and opens up numerous opportunities for expansion and innovation for German companies. The combination of technological advancements, increasing demand, and strategic partnerships makes this market a key pillar for global success. German companies that invest in this market early on can not only strengthen their market position but also make a lasting contribution to digitalization.
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