Published on: November 30, 2024 / Update from: November 30, 2024 - Author: Konrad Wolfenstein
Market for interactive screens in the USA: Opportunities and potential for German companies – Image: Xpert.Digital
Interactive displays: a technology on the rise
Interactive screens: The billion-dollar market that companies worldwide should keep an eye on
The interactive display market in the United States is growing rapidly and offers enormous potential for companies worldwide. In 2023, this market reached $12.18 billion and is forecast to grow to an impressive $26.36 billion by 2033. This represents a compound annual growth rate (CAGR) of 8.07% between 2024 and 2033. The North American market dominates the global interactive displays sector, driven by strong demand from education, enterprise applications, retail and healthcare sectors.
Increasing digitalization in various sectors is driving this development significantly. The integration of interactive displays is becoming a central component of modern teaching methods, particularly in schools and universities in the USA. Gamification elements, digital learning and hybrid teaching models are important drivers. The corporate sector, which is increasingly relying on digital collaboration and interactive presentation technologies, is also making a significant contribution to the growth of the market. The healthcare industry is also an important customer, as interactive displays are increasingly used in patient education and medical training.
Strategic importance of the US market for German companies
Interactive display market in the USA – Image: Xpert.Digital
The US market is not only a driver of technological progress, but also a key growth market for German companies. According to the “GABO 2024” study, more than two thirds of German companies view the USA as a significant or dominant market in their global strategy. Already 40% of these companies have manufacturing facilities in the United States, and another 12% plan to expand into the U.S. market in the next three years. This development shows that German companies have recognized the strategic value of the US market.
A notable aspect is that the expansion into the USA also has a positive impact on business activities in Germany. Around 38% of German companies have been able to hire staff in the last three years to meet increasing demand from the USA. In addition, 40% of companies report increased production in Germany, which was boosted by growing demand from the USA. This underlines the close interconnectedness of the markets and the opportunity to benefit both in the USA and at home.
Support measures and political framework conditions
The US government's recent measures, such as the Inflation Reduction Act (IRA), have some positive effects on German companies. Around 23% of the companies surveyed recorded an increase in sales in the USA due to these support programs. At the same time, there are also positive effects in Germany, as some companies have expanded their production capacities to meet increasing demand.
Interestingly, 14% of companies reported that the US incentives led them to increase production in Germany, while only 9% moved some of their production to the US. This shows that the competitive advantage of German companies is based not only on their export strength, but also on their ability to flexibly scale innovation and production.
Future prospects and advantages for German companies
The growing market for interactive displays in the USA offers German companies numerous opportunities to strengthen their market position and drive innovation. The main advantages can be summarized as follows:
1. Market access and expansion
The stable economic situation and high growth potential make the USA an attractive destination for investments. Companies can benefit from a dynamic market environment and expand their global presence.
2. Technological innovation
German companies that specialize in high-quality technologies can specifically adapt their products to the requirements of the US market. This not only promotes innovation, but also strengthens the competitiveness of German companies on an international level.
3. Strategic partnerships
Through cooperation with US companies and educational institutions, German companies can benefit from local networks and sustainably strengthen their market presence. There are numerous opportunities to develop innovative solutions together, particularly in the education sector.
4. Production expansion
Rising demand in the USA has already led to higher production in Germany. This trend could continue, especially if German companies continue to invest in innovative manufacturing technologies.
Opportunities in the education and corporate sectors
The education sector is one of the key growth drivers for interactive displays in the United States. Schools and universities are increasingly relying on digital teaching methods to meet the requirements of modern education. Interactive displays play a central role because they promote student activity and make teaching methods more appealing.
Interactive displays are also on the rise in the corporate sector. They enable more efficient meetings, promote collaboration in teams and help make presentations and training more interactive. These technologies are an integral part of digital transformation in companies and offer numerous possible applications.
Long-term effects and strategic implications
The dynamic development of the interactive display market in the USA shows that companies that invest in this market early can benefit in the long term. German companies have the opportunity to further expand their innovation leadership and open up new business areas. It is crucial to understand the requirements of the US market and to use your own strengths in a targeted manner.
Another important aspect is sustainability. Companies that offer environmentally friendly and energy-efficient solutions can gain a competitive advantage, as sustainability is becoming increasingly important in the USA.
A dynamic market with great potential
The market for interactive displays in the USA offers enormous growth potential and opens up numerous opportunities for German companies to expand and innovate. The combination of technological advances, growing demand and strategic partnerships makes this market a central pillar for success on a global scale. German companies that invest in this market at an early stage can not only strengthen their market position, but also make a sustainable contribution to digitalization.
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