Growth market of interactive displays: Innovative sales solutions – How manufacturers master the infrastructure challenges – Image: Xpert.Digital
New growth market: Interactive displays - What needs to be done now
Innovative sales solutions – How manufacturers master infrastructure challenges
The interactive display market is experiencing steady growth and is in high demand across various sectors such as education, corporate environments, healthcare and retail. Despite the wide availability of products and the expanding market, manufacturers face challenges in terms of infrastructure for advice and installation. To close this gap and realize the market's full potential, manufacturers can pursue a number of strategies. Below, approaches to solving the missing infrastructure and other sales-related options are presented in detail.
Solutions for the missing infrastructure
1. Partnerships with specialist companies
An effective way to strengthen existing infrastructure is to enter into strategic partnerships with specialized service providers. These specialist companies focus on the installation and maintenance of interactive displays and can act as an extension of the manufacturers. Such collaborations ensure that end customers receive comprehensive services ranging from advice to installation and regular maintenance. This not only increases customer satisfaction, but also strengthens trust in the brand.
2. Training programs
Establishing training programs for installers and technicians is another crucial approach. Manufacturers can offer certifications to increase the number of qualified professionals and ensure installations meet the highest quality standards. Such programs can include both theoretical and practical training, covering topics such as the latest installation techniques, troubleshooting and product innovations.
3. Expanding customer support
First-class customer support is essential for retaining customers and solving technical problems. By using remote diagnostic tools, manufacturers can quickly identify and resolve technical challenges. Providing 24/7 support allows customers to get help at any time, which is particularly important in critical environments such as healthcare or education. Additionally, proactive maintenance services can help identify and prevent potential problems early.
4. Cloud-based solutions
Integrating cloud-based technologies into interactive displays offers numerous benefits. Real-time updates and remote content management reduce the need for physical intervention and therefore reduce maintenance costs. Cloud solutions also enable access to a variety of applications and services, which expands the functionality of the displays. Regular software updates can add new functions and close security gaps.
5. Localization of services
To meet different regional requirements, manufacturers can set up local service centers. This makes communication with customers easier and enables faster response times for installation and maintenance requests. Local staff also knows the specific needs and challenges of each market and can offer tailor-made solutions.
6. Development of modular systems
Developing modular interactive displays can greatly simplify installation and maintenance. Modular components make systems easier to adapt and expand if necessary. This reduces installation effort and enables flexible adaptation to different application scenarios.
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Further sales opportunities
1. Expansion of online sales
In the digital era, a strong online presence is essential. By expanding online sales, manufacturers can reach a broader target group and offer their products worldwide. Own e-commerce platforms or partnerships with established online retailers enable customers to conveniently purchase products online. Additionally, virtual showrooms and interactive product demonstrations can improve the shopping experience and make purchasing decisions easier.
2. Use of digital signage in marketing strategies
Interactive displays can be used as a powerful marketing tool in their own right. By integrating technologies such as augmented reality (AR) or virtual reality (VR), immersive and personalized content can be created that increases customer engagement. For example, in retail, interactive shop windows can attract passers-by and offer them a unique experience. In corporate environments, interactive displays can be used to improve internal communication or inform visitors.
3. Integration into existing systems
The seamless integration of interactive displays into existing corporate systems significantly increases their benefits. By connecting to CRM systems, personalized customer experiences can be created. In the education sector, interactive boards can be integrated into learning management systems to make teaching more interactive and effective. Such integration improves efficiency and allows data to be managed and analyzed centrally.
4. Developing new use cases
Continuous research and development of new use cases for interactive displays is crucial to enter new markets and expand existing ones. Innovations in display technology, such as B. flexible or transparent displays open up new possibilities. In addition, the development of specialized software solutions tailored to specific industries can increase the added value of the devices. For example, in healthcare, interactive displays could be used to educate patients or assist with medical procedures.
5. Personalized customer solutions
Manufacturers can respond to customers' individual needs by providing customized solutions. This may include customizing hardware and software components to meet specific requirements. By working closely with customers, solutions can be developed that are precisely tailored to their business processes, which increases customer satisfaction and loyalty.
6. Sustainability and environmental awareness
At a time when sustainability is becoming increasingly important, manufacturers can gain a competitive advantage through environmentally friendly products and processes. The development of energy-efficient displays and the use of recyclable materials not only contribute to environmental protection, but also appeal to environmentally conscious customers. Manufacturers can also seek sustainability certifications to strengthen their credibility in this area.
7. Promote innovation and research
Investing in research and development is crucial to staying at the forefront of technological advances. By exploring new technologies such as artificial intelligence or machine learning, interactive displays can be equipped with advanced functions. This can improve the user experience and open up new application possibilities.
8. Expansion of international presence
Opening up new markets through international expansion can significantly increase growth potential. Manufacturers can strengthen their global presence by establishing branches abroad or through cooperation with local companies. It is important to take cultural differences into account and adapt products and marketing strategies accordingly.
9. Creating an ecosystem of partners
Developing a network of partners, including software developers, system integrators and content creators, can increase the value of interactive displays. Such an ecosystem makes it possible to offer comprehensive solutions that go beyond pure hardware. Partnerships can help develop innovative applications and provide customers with a holistic experience.
10. Customer feedback and continuous improvement
Obtaining customer feedback is crucial to continually improve products and services. Manufacturers can use surveys, feedback tools or customer communities to gain valuable insights. By taking customer opinions into account, products can be better adapted to market needs and customer satisfaction can be increased.
By implementing these diverse measures, manufacturers can not only improve the existing infrastructure, but also open up new sales channels and strengthen their market position. A holistic approach that includes both technical innovations and customer-focused services is the key to being successful in a competitive market. Ultimately, this allows manufacturers to realize the full potential of the interactive display market and achieve sustainable growth.
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