Goldmedia, influencers from Germany, Austria and Switzerland (DACH) generate 34 percent of their sales via Instagram. The second most important channel is YouTube with a sales share of 31 percent. Facebook or Snapchat, on the other hand, only play a minor role. Analysts estimate the total volume of influencer sales for 2017 to be around 560 million euros. The market in the DACH region is expected to grow to almost one billion euros by 2020.
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